LifeProof announces waterproof, Touch-ID compatible nüüd and frē case

Lifeproof-nuud

LifeProof has announced an updated version of it’s nüüd and frē cases. The cases both offer the same level of  water, dirt, snow and shock protection as the previous nüüd and frē case for the iPhone 5, but now they support using the Touch ID sensor that is built into the home button on the newer iPhone 5s. Read more

OtterBox CEO discusses LifeProof acquisition, product portfolio diversity, and roadmap for growth [Interview]

OtterBox President and CEO Brian Thomas

OtterBox President and CEO Brian Thomas

We’ve seen OtterBox frequent the headlines lately, most recently for announcing at CTIA that it acquired its competitor LifeProof, and we’ve served up several hands-on reviews of their products.

I recently had the opportunity to discuss OtterBox and its vision for the future with President and CEO Brian Thomas, who is a former high school teacher turned company leader.

OtterBox, for me, is the defacto hyper-protective case maker and king of their market, but Apple and Jony Ive have increasingly thrilled us with beautiful hardware design of iPhone after iPhone. I wondered if there is room for an OtterBox product in every user’s life, especially those who most admire Apple’s design aesthetic. Read more

Live from IFA: Hands on with LifeProof’s nüüd waterproof iPad case

LifeProof already made a splash with its water, dirt, snow, and shockproof cases for iPhone 4 and 4S ($54). Today, at the ShowStoppers IFA event in Berlin, we were able to get our hands on LifeProof’s latest creation: an iPad version of the popular Nüüd case. If you are unfamiliar, the Nüüd cases feature no screen protection (although there is now an optional display cover that doubles as a stand), but it instead protects your iPad from the elements by creating a seal around the perimeter of the display. The case is currently available for iPad 2 and 3 through the LifeProof website and bundled with the screen protector/stand for €127.53 ($160 USD). Go past the break for another video demo of the Nüüd case ‘skinny dipping’ (being submerged in water).

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Review: Lifeproof case is like a dry suit for your iPhone

I had a chance this week to demo a iPhone 4 and 4S case from a company called LifeProof that purports to offer 100% waterproof and military graded shockproof protection to iPhone 4 and 4S.  There are other cases that offer this type of protection, but this one is relatively thin and also allows you to hear the speakers and use the mic thanks to micro-holed that are so small that water can’t get through but sound can.  It also allows easy plugging in of a charging cable (forget docks) or headphone set with a convenient little O-ring adapter.

Well, it is certainly waterproof (even if it is really hard to let your iPhone go into the water the first time – what if you forgot to snap even one bit and it leaks?!  There goes $600!).  But it does work as advertised.  At the showstoppers event, LifeProof were throwing them on the carpeted floor which didn’t seem all that harrowing.  At home, I dropped it on hardwood from waist high (accidentally, incidentally) and the phone didn’t even see a scratch.  The underwater images below were taken after the drop so the case appears to have weathered the storm as well.

Whenever my toddler gets the iPhone 4, he also gets the LifeProof case.  You can pick up the LifeProof Cases at Best Buy for $79 in Black or White Read more