CEO of MLB Advance Media floored by Passbook adoption, 12 percent of eTicket buyers already choosing the service

Jake Smith

As the new Passbook feature available on iOS 6 starts to settle in the hands of more users, the sales of printed tickets may start to go down. MarketWatch reported this afternoon that Major League Baseball wants to phase out printed tickets all together and move to apps like Passbook to deliver tickets instead. The MLB tested this type of digital ticket sale with four teams during the last two weeks of the season. From the sound of it, results are better than expected.

Bob Bowman, CEO of MLB Advance Media, told MarketWatch that 1,500 e-ticket buyers, or 12 percent, bought their tickets using Passbook. He was shocked: “That adoption rate really floored us – there is no question our fans want digital tickets.” This has to be just what Apple wants.

Passbook offers benefits that paper tickets do not. Sure, there is nothing like having the paper ticket as a collectors item, but the benefits of a digital version may seem worth it to some. Bowman explained, “Fans can use the tickets, forward them to a friend, resell them, or even donate them to charity – and they never get lost or left at home.” Fans can also purchase a paper ticket, leave it at home, and use their ticket via Passbook instead. Read more

USPTO publishes Apple iTravel patent with Passbook-like features and NFC tech

E. Betters

The U.S. Patent and Trademark Office published a series of Apple-granted patents today related to iTravel that reek of Passbook and Near Field Communications.

According to Patently Apple, the “boarding pass and express check-in” feature spotlighted in iOS 6′s Passbook app, which Senior Vice President of iPhone Software Scott Forstall previously announced, is covered in today’s iTravel patent. Apple also received coverage for NFC tech, that we think has a pretty good shot of going into the next iPhone, within iTravel that concerns the check-in process and, more specifically, factors for transportation providers to perform identification and ticketing checks.

Patently Apple explained:

  • Apple’s iTravel check-in system will work with Macs, but more importantly, with iOS devices such as the iPhone, iPad and iPod touch. Ticketing and identification information will be stored on the iOS device and transmitted, such as via near field communication, to another electronic device. The handheld device may be used to check into flights, hotels, car rentals, cruises, trains, buses, and so forth.
  • Additionally, traveler identification information may be transmitted electronically to enable faster security verification during check-in. The traveler identification information may enable automatic lookup of the traveler in a security database, thereby reducing the inconveniences of incorrect identification. Travelers may also provide specialized identification, such as fingerprints or retinal scans, in order to provide heightened security on high-risk modes of transportation.

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Start using Passbook on iOS 6 with a few simple steps

Jake Smith

During Apple’s Worldwide Developers Conference opening keynote, which took place earlier this month, Vice President of iOS Software Scott Forstall unveiled a new app called “Passbook” that allows customers to track a number of various types of stubs, including boarding passes, loyalty cards, movie tickets, and coupons.

The app is included in the iOS 6 preview currently available to developers a part of Apple’s developer program, but it is missing those virtual items to put inside. For now, it is just a sitting page with no functionality. However, Passbook will most likely swing into full gear as Apple makes more additions heading into this fall. For those of you itching to start using Passbook, you can get it going in iOS 6 with just a few simple steps:

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Phil Schiller: App Store is more democratic than traditional retail, Passbook is not a direct payment service

Jordan Kahn

In a recent story about growing concerns among app developers who want better ways to promote their apps in the App Store, The Wall Street Journal published quotes from an interview with Apple’s Vice President for Worldwide Marketing Phil Schiller about the “tremendous amount” of work Apple does to help new apps get discovered. Schiller also talked about how things will improve with the redesigned App Store, Facebook integration, and new user tracking tools for developers in iOS 6:
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