With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…
Apple is creating in Chongqing, China, what appears to be a smaller version of its iconic glass cylinder Apple Store in Shanghai. ifo Apple Store shared a series of photos as the wraps came off what is set to be Apple’s third retail store in the Chongqing region, which has a total population of more than 28 million people.
Workers dismantled the huge steel structure that has been covering the entrance for nearly the past year, revealing a 30-foot tall glass structure that will lead to the underground store. The entrance is set in a plaza and surrounded by tall buildings, a setting similar to the [Shanghai] store, but on a smaller scale.
Apple has confirmed that its new retail store in Franklin Park Mall, Toledo, is opening at 9am on Saturday. The Starwood-owned mall is located at 5001 Monroe Street, and the store occupies the former Charlotte Russe space, next to Williams Sonoma.
As usual with new Apple Store openings, the first 1000 people to enter the store will receive a free commemorative t-shirt … Read more
IfoAppleStore drew our attention to the fact that Apple is opening its third Dutch retail store on Saturday, in Den Haag (The Hague). Apple’s existing stores in the Netherlands are in Amsterdam and Haarlem.
While Amsterdam is the official capital of the Netherlands, Den Haag is where the country’s government is based, being home to its parliament and Supreme Court. The Hague is best known for the International Criminal Court, where war crimes and crimes against humanity are heard … Read more
Apple posted a user guide for the fifth-generation iPod touch to iBooks early this morning, indicating a retail launch for the device is coming sooner rather than later. Apple promised an October timeframe for preorders of the device shipping from its Online Store, but today we get word from readers that Apple is now shipping orders of the fifth-generation iPod touch, as well as the new iPod nano, with delivery expected early next week. The shipment notice above comes from a user in the United States with an expected delivery date of Oct. 15, but international users have reported receiving notices as well. The image below shows an expected delivery date of Oct. 15 from an Australian reader, while the new iPod nano is still listed as preparing for shipment. Yesterday, Apple started shipping orders for the 30-pin to Lightning adapter. Thanks, Penpal1278!
It also appears that Apple started to sell the new iPod touch and iPod nano in at least some of its retail locations:
Loving the new iPod touch, especially the red one. Unbelievably slim! http://t.co/XBeM88nc—
Richard Lai (@richardlai) October 09, 2012