In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch. Currently, sales to small and medium-sized businesses via Apple Stores are mostly handled by a small group of specialized employees. Ahrendts says that she wants all employees to “own” business sales in order to provide a better experience to business customers.
retail store ▪ August 24
retail store ▪ April 7
Apple may be revamping its storefronts to promote the Apple Watch, but it won’t be encouraging you to buy one there. Retail head Angela Ahrendts has sent a memo to Apple Store staff asking them to suggest customers use the online store to order both the Apple Watch and 12-inch MacBook. The memo reportedly reflects the fact that store inventory of both products will be very limited when the MacBook goes on sale on Friday and the Apple Watch follows two weeks later.
Ahrendts’ two-paragraph memo aims to put a positive spin on the fact that many customers are likely to be disappointed when trying to purchase the new products, suggesting that pointing them to online purchase will “make their day” … expand full story
retail store ▪ March 3
With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…
retail store ▪ January 7
Apple is creating in Chongqing, China, what appears to be a smaller version of its iconic glass cylinder Apple Store in Shanghai. ifo Apple Store shared a series of photos as the wraps came off what is set to be Apple’s third retail store in the Chongqing region, which has a total population of more than 28 million people.
Workers dismantled the huge steel structure that has been covering the entrance for nearly the past year, revealing a 30-foot tall glass structure that will lead to the underground store. The entrance is set in a plaza and surrounded by tall buildings, a setting similar to the [Shanghai] store, but on a smaller scale.
retail store ▪ December 2, 2014
Apple has confirmed that its new retail store in Franklin Park Mall, Toledo, is opening at 9am on Saturday. The Starwood-owned mall is located at 5001 Monroe Street, and the store occupies the former Charlotte Russe space, next to Williams Sonoma.
As usual with new Apple Store openings, the first 1000 people to enter the store will receive a free commemorative t-shirt … expand full story
retail store ▪ August 8, 2014