screen ▪ July 17

Yep, that’s a cracked Apple Watch display. Nope, it’s not actually an Edition, just plated, but the $549 and up steel model uses the same sapphire display as Apple’s $10,000 and up watch. And yes, the Apple Watch’s sapphire display reacts to accidental drops against hard surfaces just like iPhones.

In describing the craftsmanship of the Apple Watch, Apple calls sapphire “the second-hardest transparent substance after diamond,” adding that “that’s why we chose it to cover the Apple Watch and Apple Watch Edition faces,” but it still sells a $79 AppleCare+ warranty to cover accidental damage because sapphire is clearly not invincible.

Here’s what to expect if you accidentally break your Apple Watch display and what I learned about how easily it can happen… expand full story

screen ▪ July 7

Bryan Jones has taken close up images of the Apple Watch screen, magnified such it is possible to discern the individual pixels and sub-pixels. The images show the arrangements of red, green and blue light that make up the images users see on the Apple Watch Retina Display.

Jones compares the screen technology with that of iPhone screens (shown below). They look quite different likely due to the fact that Apple Watch uses an AMOLED display rather than a LCD. iPhone pixels are tightly packed together with the red, green and blue aligned vertically. With the Apple Watch, the blue sub-pixels act as spacers for the stacked red and green sub-pixels. Jones also notes that the imaging specs are a lot smaller than compared with an iPhone which seems to be in aid of maximising battery life. When zoomed in to this level, it means you can see a lot more black space. Jones says this contributes to the Apple Watch’s excellent contrast ratios.

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screen ▪ May 12

screen ▪ September 4, 2014

A new report from The Wall Street Journal today is corroborating many previous rumors about Apple’s upcoming wearable, including that the device will include some form of NFC technology and will be shipping in multiple sizes. Furthermore, the report notes that Apple will also be bringing NFC to its next iPhone as seen in previous leaks, making it easier for the two devices to pair and signifying that the watch will be more than just a fitness gadget:

The gadget’s use of near-field communication, or NFC, reflects Apple’s broader ambitions for the so-called iWatch beyond health and fitness tracking, the most commonly cited use. Apple also is expected to add the wireless technology to the next versions of its iPhone, people familiar with the device said, potentially simplifying the process of connecting, or pairing, the two devices.

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screen ▪ July 31, 2014

Apple will finally begin offering iPhone 5s screen replacements in its official U.S. and Canada retail stores in the coming days, according to several sources. Apple Store Genius Bars are said to have begun taking delivery of large quantities of iPhone 5s screens for the repair program. The crucial service’s debut is currently scheduled for Monday, August 4th. This upcoming rollout will mark an official launch as a few stores in the U.S. have piloted iPhone 5s screen repairs over the past several months. Apple officially rolled out iPhone 5c screen repairs in January, and it began replacing other iPhone 5c and 5s parts late in 2013. The screen replacements will cost approximately $150 per repair, and this is more affordable than the $269 price of completely replacing a broken iPhone 5s.

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screen ▪ May 14, 2014

Apple is preparing to release a new iPhone with a larger screen later this year, and while multiple reports have indicated that the screen will be larger, the exact dimensions of the screen and its resolution have so far been guesswork.

Some industry watchers have speculated that Apple could stretch the iPhone software’s interface and retain the iPhone 5s’s screen resolution of 1136 x 640. This approach would allow all iOS software and App Store apps to function normally on the iPhone 6 without work from developers. The downside of this approach would be that the iPhone 6’s display would fall below Steve Jobs’ somewhat arbitrary 300 pixels per inch definition of ‘Retina’ for a phone.

Just like with the transition to the iPhone 4’s Retina display in 2010 and the transition to the iPhone 5’s taller screen in 2012, Apple is preparing major resolution changes for the iPhone 6 that will require software changes by both Apple and developers, according to people briefed on the specifications of the new device…

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