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Parker Ortolani

parkerortolani

Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.

Follow him on Twitter @parkerortolani

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One of the first third-party MagSafe battery packs for iPhone 12 is now available to order

Update Jan 21, 12:30pm EST: Multiple brands are now selling the same MagSafe battery pack under different names. It also continues to be available on Alibaba and Aliexpress as it was back in December.

We’ve been anxiously waiting for third party accessory manufacturers to create new kinds of MagSafe accessories for iPhone 12 and iPhone 12 Pro. Last month we shared a concept detailing ideas for a MagSafe battery pack to replace things like chunky battery cases. Now, we’re starting to see real products come to life. Charge Fast has debuted the one of the first MagSafe power banks.

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Opinion: Here are some important questions about an Apple Car we should keep in mind

We’ve known that Apple has been working on a car for around six years now. Apple always tries to do their work in secret, but whenever they attempt to enter an entirely new industry it inevitably leaks out. We haven’t heard much about ‘Project Titan’ as we believe it’s been dubbed internally, in quite some time. In fact, I thought the project had finally been axed after countless reorganizations. But just a few days ago, Reuters released a new report about Apple’s automotive efforts and it’s starting to sound like ‘Project Titan’ is back on and in full force.

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MGM up for sale for $5B after ‘preliminary talks’ with Apple failed

The Wall Street Journal reports that film studio MGM Holdings Inc. is putting itself up for sale after years of difficulty. MGM has had trouble selling itself in the past, reportedly because its asking price was just too high. The new pricing was selected in an effort to gather more interest from studios that may make a nice home for MGM’s franchises.

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Concept: How Apple could differentiate the Apple TV and supercharge tvOS in the process

Unlike the smartphone market, the streaming box market is chock full of competition. Apple joined the fray in 2007 with the first generation Apple TV but things didn’t really pick up until the second generation model in 2010. Along the way, Apple had to contend with new competitors like Roku, Amazon’s Fire streaming devices, Google’s TV efforts, and other smart TV operating systems like webOS on LG TVs. This isn’t even to mention indirect competition from game consoles like the Xbox and PlayStation. In 2020, Apple TV 4K and Apple TV HD are by far the most expensive streaming boxes. But unlike other Apple products, the Apple TV doesn’t do much to justify the premium.

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Concept: With so many new products, Apple should replace the ‘Watch’ app with an ‘Accessories’ app

Apple has been releasing smart accessories at a rapidly increasing rate. Many of them are accessories designed to not just work with your Apple devices, but require you to use an Apple device. Currently, Apple has settings and management tools for their accessories all over the place. Apple Watch has its own management app, AirPods are buried in Bluetooth settings and peripherals customization exists deep in the Settings app. There’s got to be a better solution and I think it’s turning the dedicated Watch app into an Accessories app.

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Substack debuts beta version of Reader web app with RSS support, here’s how it works on iOS

Burgeoning newsletter platform Substack launched a new web app today that brings together all of your subscriptions in one convenient inbox. The new web app is in beta, but it already shows lots of promise. It offers rapid access to all of your subscriptions in a sidebar on the left, and even lets users throw their favorite RSS feeds into the mix. It’s a much cleaner experience than sifting through your email inbox.

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Concept: With Fitness+, Apple should expand its Apple Watch lineup with a true Fitbit killer

By the time you are reading this, Apple Fitness+ will have probably launched. It’s not Apple’s first foray into social fitness but it is a giant opportunity for them to expand the Apple Watch’s user base. Apple Watch is the best selling watch in the world, but there are still tons of people who either want to wear a traditional watch or don’t want to spend the money on a new Apple Watch. The latter tend to purchase Fitbits or other popular fitness bands that still have basic smartwatch features and track their fitness.

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Here’s where to find custom app icon packs you can use with iOS 14.3 and iPadOS 14.3

With the public release of iOS 14.3 today, Apple has made the experience of using custom home screen icons much better. Now custom icons created through the Shortcuts app launch right into your desired app instead of opening the Shortcuts app first.

Below you can find a roundup of some beautiful and unique custom icon packs to spice up your iOS or iPadOS device. If you don’t already know how to add these icons to your Home Screen, you can check out our how-to guide.

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Concept: Getting more value out of Apple’s MagSafe Sleeve for iPhone 12

Nearly all of Apple’s MagSafe accessories for iPhone 12 provide a decent amount of value. But one of them has so much underutilized potential coupled with an astronomical price tag. Of course, I’m talking about Apple’s new MagSafe Sleeve.

Apple has been making really high-quality leather sleeves for various products for a couple of years now but the MagSafe Leather Sleeve is unique. Not only does the MagSafe Sleeve include a card slot, it also has a window that displays the clock and occasionally pertinent information. Unfortunately, Apple hasn’t taken full advantage of what it’s created.

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