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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

Analytics firm says Apple TV+ premiere interest pales compared to Netflix, rumored Apple and Showtime bundle

Apple TV+ launched on Friday to much fanfare in the tech community but it’s still unclear how many people Apple managed to attract to watch its debut slate of shows.

A report from Parrot Analytics predicts interest in Apple’s premiere content is far behind the top shows on Netflix, at least right now. Separately, a report from Reuters indicates that Showtime is in talks with Apple about a possible bundle deal.


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Opinion: The worst part of Apple TV+ is the TV app

The Apple TV+ debut is a mixed affair. It may only have a handful of shows right now, but people seem to be enjoying them (even if most critics didn’t). I know I am anxiously looking forward to Friday for the next episode of The Morning Show and For All Mankind.

However, Apple TV+ content is only available through the TV app. And the TV app is pretty bad, mediocre at best…


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NBC’s upcoming Apple TV+ competitor Peacock may be free with ads

Apple TV+ competitor Peacock will exclusively stream The Office

We first heard about NBCUniversal’s upcoming streaming service, Peacock, back in September. We learned some initial details from The Hollywood Reporter but there wasn’t any information about pricing. Now it seems that NBC is considering making the service free for all with ads that could help as it’s set to compete with Apple TV+ and Disney+.


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Apple TV+ is now live in the TV app: Start watching Apple’s original TV shows and movies

After months of waiting, Apple’s TV streaming service Apple TV+ is now live. You can start watching on any platform that offers the Apple TV app, from iPhone to iPad to Apple TV and support non-Apple devices, as well as on the web at tv.apple.com.

Apple’s TV offering provides no back catalog of content, instead focusing on exclusive originals. Apple is launching with a library of nine titles, with a couple more announced to release over the next few weeks. Apple TV+ costs $4.99 per month, or $49.99 per year. However, many users will be able to take advantage of Apple’s promotional deal to get one year for free…


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The Morning Show Apple TV+

Tim Cook explains why Apple is giving TV+ away for free, talks early Apple Arcade reception

Apple TV+ officially launches this Friday, November 1 – and many Apple users will have free access for the first year. Apple is offering everyone who buys a new iPhone, iPad, Mac, or Apple TV a free year of Apple TV+, a decision that Tim Cook says is part of Apple’s efforts to maximize the subscriber base.


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Apple TV+ execs: November 1 is just ‘the starting line’ for Apple’s video service

In a new interview with Variety, Apple’s head of worldwide video programming Zac van Amburg and Jamie Erlicht discuss the Apple TV+ streaming service ahead of its November 1 launch.

The execs say that Apple TV+’s first year of programming is bigger than they thought it would be, with at least one new TV show or movie every month. They tease that the investment is only ramping up, with even higher total number of originals in the second year.


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First episode of SEE shows that Apple TV+ is not shying away from violence and scenes of a sexual nature

see apple tv

Before Apple TV+ was official, there were a lot of rumors and reporting that Apple was strictly focusing on ‘family-friendly’ content and telling producers to avoid adult scenes depicting sex and violence.

As reported by Sigmund Judge of Screentimes.net, who attended a screening of the first episode, Apple TV+’s premier show ‘SEE’ does not shy away from depicting adult themes in any way, and the events of the episode make a big statement that the rumors were simply incorrect.


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Apple TV+ chief says they are hunting quality rather than demographics, Ron Moore pitched seven seasons of ‘For All Mankind’

WIRED released a lengthy report today covering Apple’s ambitions for its Apple TV+ streaming service, which launches on November 1st. The profile includes imagery of sets from one of Apple’s premier shows, ‘For All Mankind’, and an interview with Apple TV+ exec Zack van Amburg, who leads Apple’s video programming division alongside Jamie Erlicht. Amburg and Erlicht were hired away from Sony in June 2017.

In the interview, Amburg says that Apple is “defining our programming by quality”, rather than looking for content to fill demographics like ‘males aged 18 to 34’. Like its array of products, Apple is being selective and targeting quality over quantity.


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Some Apple TV owners experiencing repeated crashes when browsing in the TV app on tvOS 13

The TV app is a critical part of the Apple TV experience. In fact, it even has its own physical button on the Siri Remote (by default). Apple uses the TV app as the vehicle to unify content from installed third-party video apps, Apple TV Channels, iTunes purchases, and (soon) Apple TV+ TV shows and movies.

However, we have received a handful of reports of people who are currently unable to use the TV app. The TV app simply crashes as the user browses around, usually on the first swipe down in the Watch Now tab. This issue seems to be linked to the latest tvOS 13 update, which introduced a partial TV app redesign.


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