Following the initial launch campaign, Apple is debuting four new Apple Watch ads showing the device in action in several different real-world scenarios. The first video called Goals demonstrates a range of features including the Apple Watch’s fitness and workout tracking apps as well as third-party apps available for the device. Another video called Closer echoes a similar theme of recent Apple ads that show people using Apple’s products to stay in communication and share experiences. expand full story
Apple Watch ads Stories July 16, 2015
Apple Watch ads Stories May 11, 2015
Apple Watch takes over top of YouTube homepage with animated ads
Apple has expanded its advertising campaign for the Apple Watch to the web. Apple has begun running a series of advertisements at the top of the YouTube homepage that are based on Apple’s trio of new Apple Watch TV ads. The advertisements are short video clips from the longer TV-oriented ads, and they link to Apple’s website to provide more information about the Watch, rather than the ads hosted on YouTube.
Apple Watch ads Stories April 24, 2015
In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.
The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.
All three videos are embedded after the break …
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Apple Watch ads Stories February 25, 2015
As Apple prepares to bring the Apple Watch to market in just a few short weeks, the company is once again turning to Vogue magazine to showcase its new product category or wearable devices. We first saw the Apple Watch make its magazine debut on the cover of Vogue China late last year, and now the popular fashion-focused publication is featuring a multi-page spread displaying various Apple Watch collections. What’s more impressive, though, is the first video ad campaign for the Apple Watch found in the digital version of Vogue seen below… expand full story