Apple

6,154 'Apple News' stories November 2008 - July 2012

Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple threatened with closure of Italian operations over AppleCare antitrust investigation

Jordan Kahn Jul 2 2012 - 10:47 am PT

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We have kept you updated on Apple’s warranty situation in Italy with the company forced to pay a $1.2 million fine imposed by Italian antitrust authorities after losing an appeal to the fine in March. Autorità Garante della Concorrenza e del Mercato claimed Apple mislead consumers by selling its one-year AppleCare warranties without properly informing its customers of a two-year warranty mandatory by European Union law. Today, Reuters reported Apple is facing further fines and “temporary closure of its operations in Italy” if it doe not make changes to its warranty policies:

Apple Inc was threatened with the temporary closure of its operations in Italy and with further fines of up to 300,000 euros ($377,500) if it does not offer customers a free two-year warranty as demanded by Italian law… The AGCM said in its monthly bulletin that Apple was continuing to adopt unfair commercial practices in Italy and noted this could eventually lead to the closure of its Italian operations for up to 30 days.

In March, reports claimed that authorities from up to 10 other countries in the EU were considering requesting Apple make similar changes to AppleCare.

Update: Apple commented on the matter:

“We have introduced a number of measures to address the Italian competition authority concerns and we disagree with their latest complaint.”

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Avid sells off its consumer M-Audio brand and video editing apps

Jordan Kahn Jul 2 2012 - 6:40 am PT

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Avid is best known for its Pro Tools software, the music industry’s leading DAW used by pros worldwide, and it is the biggest competitor to Apple’s Logic Pro, but perhaps just as popular among Mac musicians is Avid’s consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear.

Today, Avid announced that it will sell off its consumer audio and video product lines to focus on “Media Enterprise and Post & Professional customers and to drive improved operating performance.”

Avid will sell M-Audio to inMusic, the parent company of well-known gear makers Akai, Alesis, and Numark. Its video editing apps, such as the recently launched Avid Studio for iPad, will be sold to Corel Corporation:
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Review: Logitech Ultrathin iPad Keyboard Cover will kickstart your transition from consumption to creation

Seth Weintraub Jun 29 2012 - 4:18 pm PT

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The one standout feature of the Microsoft Surface Tablet in our eyes was the keyboard cover. But is it that great? No one outside Redmond knows because Microsoft did not let anyone touch it at the press event.

But, if you can handle a paltry extra 4mm of thickness with the addition of real keys, an iPad aluminum-matched protective cover, and a built in stand, Logitech already has Microsoft beat in my eyes.

Enter the $99 Logitech Ultrathin iPad Keyboard Cover for iPad 2 and the new iPad. It uses the same magnets as Apple’s “smart” accessories to clip on and activate the iPad, but it is a rigid enclosure that matches the back of the iPad and turns it into the proverbial Apple netbook. It offers screen protection, but the back and sides are not protected. So, you will not want to drop test this setup.

[youtube=http://www.youtube.com/watch?v=zsIJUiTlrGI]

This is not just a repurposed PC/Mac keyboard either. It has dedicated iPad keys across the top including the very useful home button, volume keys, editing keys, and play/pause.

I have been using it since it unveiled two months ago. Here is my take:

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Former Mac OS X chief Bertrand Serlet working on cloud startup with ex-Apple colleagues

Jordan Kahn Jun 29 2012 - 10:08 am PT

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In March 2011, Apple officially announced that Mac OS X chief Bertrand Serlet would leave Apple after 22 years with Steve Jobs at NeXT and Apple. At the time of the announcement, Serlet said he wanted “to focus less on products and more on science,” but we did not have any other information on what was in the cards for the man Apple credited with the “definition, development and creation of Mac OS X.”

Today, BusinessInsider reported on what Serlet has in the works:

Business Insider has learned that Serlet has spent much of the time since his departure from Apple working with at least two other former Apple employees to launch a cloud computing startup in downtown Palo Alto called Upthere

Some of these job postings also allude to the fact that the startup was founded by high-profile ex-Apple employees.

We have since learned that this is a reference to Serlet (the brains behind Mac OS X) and Roger Bodamer, a former VP of product operations and development at Apple who previously worked at Oracle.

Based on the job postings we’ve seen, it’s clear the startup is looking to rethink the way people store files in the cloud, though just how this service will compare to options like Dropbox or Apple’s own iCloud feature remains unclear.

Google Chrome lands No. 1 spot for free iOS apps

Élyse Betters Jun 29 2012 - 7:37 am PT

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Google’s Chrome browser for iOS is now No. 1 in the App Store for free apps.

The mobile browser went live for iPhone and iPad owners yesterday, and now it holds the top spot for both device categories. The app notably allows users to view open tabs, bookmarks, and other browser particulars running on other computers and devices. Users can even send pages from Chrome on a computer to their iPhone, iPod touch, or iPad with “one click and read them on the go, even if you’re offline.”

Chrome for iOS already touts 4.5-stars based on over 3,500 reviews as of press time. Despite the glowing accolades, some folks are noticing its lack of Apple-given attention:

[tweet https://twitter.com/piecykw/status/218530635013300224]

This article is cross-posted on 9to5Google.

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Siri vs Google search in 1600-question street test, speed test

Jordan Kahn Jun 29 2012 - 6:05 am PT

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[youtube=http://www.youtube.com/watch?v=kDsOtdRtG0Q&start=23]

As noted by Phillip Elmer-DeWitt at Fortune, Apple analyst Gene Munster published a note to clients today that contained the results of a Siri vs. Google search 1600-question showdown.

While it is not exactly a test of how well the companies’ various voice services stack up against one another (since Google Search queries were typed-in and not spoken), but it is a good indication of just how viable Siri is as an everyday mobile search product and alternative to Google. In the test, both Google and Siri were asked 800 questions in a quiet location. Another 800 questions were asked among the loud street traffic in Minneapolis. The results, according to Fortune:
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BlueStacks now lets Android apps run on Macs

Élyse Betters Jun 28 2012 - 8:53 am PT

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BlueStacks, the tool that allows Android apps to run on Windows, is now available for Macs.

The software, which is often touted as the “Parallels for Android”, now supports 17 Android apps on OS X. Pulse and Words With Friends are two of the more notable apps packaged in the launch, while high-resolution support for Retina Macs and additional apps are on the horizon.

The company attempted to court more developers—and celebrate the launch of its Mac Alpha —with a mock wedding for Android and Apple at Google I/O yesterday. The free download is available on the BlueStack’s website.

This aside is cross-posted on 9to5Google.

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Modbook Pro: Pen-based OS X tablet returns as a converted 13-inch MacBook Pro running Mountain Lion

Jordan Kahn Jun 28 2012 - 8:01 am PT

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Almost three years before Apple launched the original iPad in 2010, a company by the name of Axiotron unveiled the first “Mac tablet” with the launch of the Modbook—a stylus-based tablet running OS X that is made from a converted MacBook Pro. Today, the Modbook is officially returning thanks to one of its original developers and designers. Former co-founder of the now-defunct Axiotron, Andreas Haas, and his new company LA-based Modbook Inc., today announced the new Modbook Pro- “the world’s most powerful and largest-screen tablet computer.”

Like past generations of the Modbook, the Modbook Pro uses the guts of one of Apple’s new MacBook Pros. The company will offer two configurations, both with a 13.3-inch, 1,280-by-800 flush-mounted display, based off the specs for the recently refreshed non-Retina MBPs running Mountain Lion:

The Modbook Pro’s configurable base system includes a 2.5GHz dual core Intel® Core™ i5 processor or 2.9GHz dual core Intel Core i7 processor, up to 16GB of RAM, a 2.5–inch SATA drive (up to 1TB HDD or up to 960GB SSD), an 8X SuperDrive® DVD burner, an Intel HD Graphics 4000 chipset, 802.11n Wi-Fi and Bluetooth 4.0 wireless connectivity capability

The company is promising seven hours on a full charge from a built-in 63.5-watt-hour lithium-polymer battery (Modbook will also utilize a 60W MagSafe adapter). As for the digitizer and included stylus, Modbook will once again use Wacom tech:

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Apple posts $2.6M bond to begin preliminary injunction on Galaxy Tab 10.1

Jordan Kahn Jun 28 2012 - 7:25 am PT

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There were reports earlier this week that District Judge Lucy Koh issued a preliminary injunction on the Galaxy Tab 10.1 in the United States related to the ongoing cases between Apple and Samsung. At the time, reports claimed the ruling would kick in once Apple posted a $2.6 million bond. Today, FossPatents reported that Apple has since done so, allowing the preliminary injunction to formally take effect:

Apple didn’t hesitate to post its $2.6 million bond to protect Samsung against the possibility of a successful appeal, in which case the preliminary injunction would be found to have been improperly granted… the injunction has taken effect and Samsung must abide by it. Otherwise Apple could ask the court to sanction Samsung for contempt.

With Apple pulling $39.2 billion in revenue last quarter, we know it takes only a matter of minutes to make that $2.6 million, which is meant to protect Samsung from damages in case the injunction is found to be wrongly issued. On Tuesday, Judge Koh made a statement following her ruling that Samsung “does not have a right to compete unfairly, by flooding the market with infringing products.” FossPatents continued by giving its outlook for the trial set to take place this summer:

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Apps and updates: Splashtop 2, Square Card Reader, iBank, JamUp Pro, iHeart Radio, and more

Élyse Betters Jun 27 2012 - 2:28 pm PT

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[slideshow]

A slew of popular apps either updated or launched on the App Store recently, and 9to5Mac gathered the most noteworthy ones in our usual round-up below. Today’s crop includes Splashtop 2 going Retina, iBank launching on iPad, Square Card Reader adding more payment collection options, and much more.

Check them out:

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iPad version of Google+ unveiled at Google I/O, coming ‘very soon’

Jordan Kahn Jun 27 2012 - 10:59 am PT

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Google I/O is happening right now, and execs just showed off a new version of Google+ for tablets that will come to the iPad “very soon.”

From Google:

Of course, our tablet app isn’t just bigger, like our mobile app isn’t just smaller. It’s designed with the device in mind, and it includes:

-A beautiful stream that styles content based on popularity, type and orientation

-A “lean back” Hangouts experience that’s great for the couch or common room

-Crisper text, fuller photos and easily-tappable actions like +1 and comment

You can get full coverage of the event on 9to5Google.

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Facebook launching “blazing fast”, rebuilt iPhone app next month

Jordan Kahn Jun 27 2012 - 9:18 am PT

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The New York Times’ Nick Bilton reported today that Facebook is planning on doing something about its “painfully slow” iPhone app. Citing unnamed FB engineers, the report claimed Facebook is going to release a new, “blazing fast” iOS app that is rebuilt “primarily using Objective-C”. However, according to Bilton who tested the unreleased app, it will be largely the same design as the current iOS app:

According to two Facebook engineers who asked not be named because they are not authorized to speak about unreleased products, Facebook has completely rebuilt its iOS application to optimize for one thing: speed… Many of the components of the current version of the Facebook app are built using HTML5, a Web-based programming language… The current version of the app is essentially an Objective-C shell with a Web browser inside. When it comes to speed, this is like putting the engine of a Smart Car in the body of a Ferrari…. Objective-C takes the opposite approach, taking full advantage of the hardware in the iPhone and then building most of the functionality directly into the application so it has to collect less information from the Web.

iOS 6 Apple TV beta 2 lets you reorganize icons with wiggle mode

Jordan Kahn Jun 27 2012 - 7:46 am PT

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[youtube=http://www.youtube.com/watch?v=Z4XlSrc4Xuk&feature=player_embedded]

We told you the other day that Apple began seeding the iOS 6.0 Beta 2 OTA update to developers with an update to Apple TV beta 2. One new feature of the Apple TV update spotted by MacMagazine.com.br (via MacRumors) is the ability to reorganize icons on the main UI. Much like the wiggling animation when reordering icons on iOS devices, holding the Select button will allow you to move icons while others reorder automatically the same as on iPhone and iPad. The feature, unlike on other iOS devices, only activates the mode for the currently selected icons, opposed to sending all icons into “wiggle mode”, and does not yet allow icons to be deleted.

Apple pushes iOS 6.0 Beta 2 OTA update to developers (Update: Video of spinning gears and changelog) (9to5mac.com)
iOS 6 Beta 2 roundup: Here’s what’s new (9to5mac.com)

Former iAd exec Lars Albright on why his new company beats Apple’s ad platform

Jordan Kahn Jun 27 2012 - 6:44 am PT

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There were reports last year that Apple’s former Director of Publisher Partnerships at iAd—and co-founder of Quattro Wireless (which Apple acquired in 2009 for $275 million)—was leaving to start a new reward-based ad company called “SessionM.” Lars Albright is one of many iAd execs that recently left the company. Former Vice President of Mobile Advertising Andy Miller departed last year, while Senior Manager Mike Owe left just this month for a new role at AdColony. In case you were wondering about Albright’s motivation for leaving Apple to work with other ad companies, he talked to BusinessInsider today about why SessionM will have the upper hand on iAd:

But Albright demurs. “We’re incremental to iAd or Millennial Media. We’re not replacing banners.” Rather, he argues, SessionM’s reward ads reach a consumer when they’re already engaged in an app, and the action is taking a natural break (such as a reload between levels).

That, he says, solves the main problem with mobile display banners of the type served in the iAd environment: While the branded content that iAds trigger may be incredibly rich, they’re limited by the small, unappealing size of the initial iAd banner that users must click to generate them.

“The limitation is the entry-point,” Albright says of the medium he pioneered. “It’s not going to provide engagement, it’s not going to provide rewards.”

Five years after launch: Apple sold 250M iPhones, accounting for $150B in revenue

Jordan Kahn Jun 27 2012 - 6:00 am PT

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According to a report from research firm Strategy Analytics, covering its Global Handset Shipments Forecast for Q2 2012, the company provided insight about the number of iPhones Apple has sold since the device’s launch five years ago on June 29, 2007. The report estimated that Apple sold 250 million iPhones, which accounts for $150 billion in revenue:

“The iPhone portfolio has become a huge generator of cash and profit for Apple. A quarter of a billion iPhones have been shipped cumulatively worldwide in the first five years since launch and Apple reaches its fifth birthday at the top of its game. However, there are emerging signs that the iPhone’s next five years could get tougher. Some mobile operators are becoming concerned about the high level of subsidies they spend on the iPhone, while Samsung is expanding its popular Galaxy portfolio and providing Apple with more credible competition.”

At its Q2 earnings report, Apple announced it sold 35.1 million iPhones during the last quarter, with 365 million iOS device sales to date.

(via The Globe and Mail)

Apple adds Avenir typeface to iOS 6 in Maps

Élyse Betters Jun 26 2012 - 12:55 pm PT

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[tweet https://twitter.com/NathanBowers/status/212803875114201088]

Apple seems to now feature the Avenir typeface in iOS 6.

An interesting Reddit discussion popped up about the discovery of the font in both Maps and Siri, check it out:

I’m a big fan of the new typeface in iOS 6 maps

Avenir is completely new to iOS, because it does not appear in Apple’s font list for earlier versions of the mobile operating system. According to Fonts.com, designer Adrian Frutiger first released the sans-serif typeface nearly 25 years ago.

What do you think of the typography choice?

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Apple’s rumored iOS device inductive charging solution gets pictured in patents

Jordan Kahn Jun 26 2012 - 12:46 pm PT

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Another batch of newly granted Apple patents were published today by the U.S. Patent and Trademark Office, and then detailed by Patently Apple. Perhaps the most notable is one for an inductive charging solution that we have heard about in the past. Apple patents surfaced last year showing new methods of inductive charging that could be used in various Apple devices. There were even rumors last year that a next-gen iPhone could sport a similar cable-free charging solution. Patently Apple described the docking station invention covered in today’s patent that would include an “eradiating antenna and an inductive charging circuit for inductively charging a handheld device”:

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Apple to launch iTunes Store in 7 Asian regions (Update: Apple confirms 12 new countries)

Élyse Betters Jun 26 2012 - 12:15 pm PT

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Update: Apple confirmed with an official press release (below) the store is launching in not only seven, but twelve new countries including: Hong Kong, Singapore, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam.

A new rumor claims Apple will host an event tomorrow for the launch of iTunes Store content in seven Asian regions.

e27 just published a report, which cited a “trusted source in the industry,” about Apple planning to host a launch event in Hong Kong for iTunes Store video content going live in Singapore, Malaysia, Thailand, Indonesia, the Philippines, Taiwan, and Hong Kong. While the current location is not confirmed, it is “close to the airport,” and the publication previously noted Apple invited Asian music label reps to Hong Kong for an unspecified June 27 launch event. Another report from Philippine-based blog Mister JonJon claimed access to movies, music, books, and movie rentals has already gone live for some.

According to MacRumors:

A review of the localized iTunes Stores for the various countries reveals that movie listings have already gone live, and the navigation bars also contain listings for music, although the are not yet functional. TV shows are not listed as an option in the navigation bar, so it appears that they may not be included in the launch.

Movies and music in Apple’s iTunes Store are available in over 50 countries, with the most recent addition including Latin American countries in December, while App Store apps expanded just last week to 32 new territories.

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Apple planning $1B investment for new data center in Reno, Nevada

Jordan Kahn Jun 26 2012 - 11:52 am PT

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It looks like Apple may actually use Reno Nevada for something more than a Tax haven.

According to several local reports, Apple is currently considering building a new data center in Nevada. KRNV & MyNews4.com reported today that Apple representatives attended a Washoe County Commission meeting to discuss plans to invest $1 billion over 10 years and build a new data center at the Reno Technology Park:

News 4’s Ben Briscoe is at the Washoe County Commission meeting, where Officials from Apple are speaking to commissioners… Mary-Sarah Kinner, the Press Secretary for the Governor’s Office confirms to News 4 the Governor’s Office of Economic Development is involved in the deal to bring Apple to Northern Nevada.

The report claimed Apple said it plans to begin construction in August and hopes to finish by the end of 2012. Although the Governor’s Office apparently estimated the project would result in over 300 jobs and 500 construction jobs, the Washoe County School Board and the Reno City Council still have to sign off on the deal. Mynews4.com reported the City of Reno is expected to make a decision at tomorrow’s council meeting. Apple already operates its own data centers in Maiden, N.C., and it recently announced plans to expand at the location and on 160 acres of land it purchased in Prineville, Ore.

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San Diego Unified School District purchases $10M worth of iPads for students

Jordan Kahn Jun 26 2012 - 8:37 am PT

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[youtube=http://www.youtube.com/watch?v=sJTZ_G7PpLI&feature=youtu.be]

According to several local media reports, including the one above from ABC 10News, the San Diego Unified School District recently purchased almost 26,000 iPads at a cost of over $10 million. The order, which will put iPads in approximately 340 classrooms for around $370 each ($30 off retail per unit), is the largest iPad rollout for a K-12 school district, and it will benefit children from fifth-grade to high school. SD Unified will also buy support and app packages, which likely explains the $15 million purchase reported by news outlets. 10News said some have questioned the district’s decision:

Some have questioned SD Unified’s purchase of $15 million worth of iPads for 340 classrooms. One 10News Facebook fan wrote: “I’m so confused. I thought we couldn’t afford to even pay the teachers, how can they afford 26,000 iPads???… 10News learned the district is paying for the iPads through Proposition S funding. The measure, passed in 2008 by 69 percent of the vote, specifically sets aside money for “up-to-date classroom technology.”

Here’s Ashton Kutcher playing Steve Jobs on Acid [Photos]

Élyse Betters Jun 26 2012 - 8:13 am PT

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French website Premiere (via DailyMail) just posted a few pictures of Ashton Kutcher acting like Steve Jobs under the influence of LSD during a scene shoot for the upcoming biopic on the late Apple co-founder.

The actor appears delirious and euphoric with his arms outstretched while in the grassy California field. Jobs confessed on many occasions that the effects of LSD inspired him and served as one of the “most important experiences” of his life.

Here is a clip from “Pirates of Silicon Valley,” where Noah Wyle also portrays Jobs high on Acid:

[youtube=http://www.youtube.com/watch?v=5EIu21QPQMc&feature=player_embedded#]

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Brightcove’s App Cloud eyes dual-screen apps for Apple TV [Video]

Élyse Betters Jun 26 2012 - 7:25 am PT

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[brightcove vid=1702770931001&exp3=1167390947001&surl=http://c.brightcove.com/services&pubid=1160438696001&pk=AQ~~,AAABDi-JSEE~,gimkI1WDEZt9UUqw6AtrLdMF6jk1qhL5&w=580&h=370]

Brightcove announced today that it is moving at full steam to help developers create dual-screen television apps for Apple TV using its HTML app platform.

Chief Executive Jeremy Allaire is quite outspoken about Apple’s elusive television set (which jibes with our take), but aside from sounding off about the rumored product not being an actual HDTV, he showcased how streaming high-definition content from an iOS device through Apple TV is an ideal range of interactivity for app developers to tackle.

Brightcove launched its cloud-based App Cloud platform for painlessly building mobile apps just over a year ago, but now the company is making available a free version equipped with an open source SDK and a toolkit for the dual-screen applications market.

According to TechCrunch:

It’s more or less a freemium model for app building. With App Cloud Core you can build and release as many apps as you want. But if you want features like real-time analytics, push notifications, and native ads, you can upgrade to App Cloud Pro for $99 a month. And for those who need an even more robust feature set, there’s an enterprise version for high-volume apps with custom pricing plans based upon usage.

In addition to open sourcing App Cloud, it’s also pushing one particular feature set, which could change the way we watch TV. Its App Cloud Dual-Screen Solution for Apple TV uses a set of APIs that will allow tablet and mobile users to have a truly integrated second screen experience. By leveraging Apple’s AirPlay technology, App Cloud users can create applications that use the mobile device as the search and navigation, while the Apple TV plays back video.

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Smug Alert: Orbitz shows Mac users higher priced hotels by default

Jake Smith Jun 25 2012 - 10:05 pm PT

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The Wall Street Journal reported that travel-recommendation website Orbitz discovered that those of us who own a Mac are spending as much as $20 to $30 more a night on hotel rooms than PC users on average. That is a whopping 30 percent difference, and the smart folks over at Orbitz are looking to take advantage by changing what listings they show Mac users.

According to the WSJ, Orbitz has a new platform that tracks its visitors habits to recommend a room to match their spending habits, which can be oh-so expensive for those who own a Mac. The company is currently experimenting with a platform that shows hotel rooms matching a Mac user’s spending taste a little better, but Orbitz executives stressed that it is not showing the same room to different people for a different price. For example, the WSJ found listings for a Baton Rouge hotel room were 13 percent more expensive on a search from a Mac compared to a PC. In essence, Mac users are shown the nicer rooms.

(Update: UK retailler Tescos is taking it one step further)

In a Forrester research note released last October, the firm noted that Mac users are falling into the “power laptop user” range, or people who work 45 hours a week on average and have a solid 44 percent more income. They put it: “Most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics.” I certainly think that stands true, because owning an Apple product is an expensive investment. The lowest priced Mac laptop costs $999, which certainly is not cheap and not something everyone can buy. Despite the high price, you are buying a quality product.

To be clear, Orbitz is not putting an “Apple Tax” on the price of hotels. It is just defaulting the higher-end stuff to Mac users, because Orbitz believes Mac users are more likely to choose higher-end hotels.

It is a risky strategy and may put some people off, however. Moreover, as Mac users, it is very easy to get smug about something like this. But does it make good business sense?

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Iran’s Apple product vendors say iOS devices flourish in capital despite US sanction

Élyse Betters Jun 25 2012 - 7:02 pm PT

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Apple product vendors in Iran are laughing at reports from last week about U.S. Apple Store employees refusing sales to Farsi-speaking customers.

According to a weekend story from the Agence France-Presse (via MSN News), iPhones and iPads are widespread throughout Iran’s capital:

One salesman who gave only his first name, Hossein, told AFP that he had sold 40 iPhones the day before, and explained that prices for Apple items in Iran were only around $50-$60 more than in the United States.

Hossein explained it is easy for traders to workaround the export restriction. He said Apple’s highly coveted products are smuggled into Iran through Iraq. He also noted practically everyone in Tehran owns an iOS device, while other salesclerks claimed several shops are “dressed up to look like official Apple Stores.”

Despite the vendors’ jibes, and their claims about Iran’s unwavering access to the Cupertino goods, many questioned Apple’s treatment of Farsi-speaking U.S. customers, which bordered on racial profiling. An Apple Store in Georgia apparently refused to sell iOS devices to an Alpharetta woman and her uncle, because they spoke Farsi, a Persian-Iranian language, to each other. Another customer, Zack Jafarzadeh, apparently received the same treatment at a different Apple Store in Atlanta when he accompanied a fluent friend to buy an iPhone.

Sabet and Jafarzadeh asserted that the Apple Stores racially profiled Iranians and discriminated against them. They further said Apple’s policy is both confusing and inconsistent.

A representative for the U.S. State Department clarified there was no policy or law that prohibits Apple from selling products in the U.S. to anybody intending to use them stateside, including customers of Iranian descent or citizenship, but customers do need a license to take the “high-technology goods” to Iran.

Apparently, though, at least to a few vendors in Iran, that license is a joke.

[youtube=http://www.youtube.com/watch?v=FBDFILJ8tkM&feature=player_embedded]

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Apple News and Brief History

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(Update: UK retailler Tescos is taking it one step further)