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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Live blog: Tim Cook interview with Kara Swisher and Walt Mossberg at D10

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We are about 30 minutes away from Apple CEO Tim Cook’s first major public interview, which takes place at AllThingsD’s D10 Conference in Rancho Palos Verdes, Calif. If I were a betting man, I would say this talk will focus on Apple after Steve Jobs, current issues at Apple’s manufacturing partners, and the latest Apple products. Walt Mossberg and Kara Swisher will sit down with the chief to hammer out the information we all want to here. It should be a doozie.

That’s a wrap! The full archive is below:
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Twig: the most versatile iPhone charging cord/tripod hits Kickstarter

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Apple’s medium-length, white docking cable is widely known for its, how would one say, cumbersome functionality when attached to iDevices.

It comes in every iPhone, iPad, iWhatever box, and it is in desperate need of an update. Sure, reports show the next iPhone will sport a mini-dock connector, so maybe a new charging solution is already around the corner. But, in the meantime, third-party firms are thankfully developing interesting alternatives. Twig, for instance, is a newly launched Kickstarter project that certainly caught our eye.

Jason Hilbourne created a docking cable—err thing—that lacks a cord, can fit into a pocket, bends like Gumby, and sports a variety of color options. No tangle, no mess, and no headache. Oh, and the best part is that this little doohickey also doubles as a tripod. Go watch the video on the Kickstarter page to see how Hilbourne developed the product before deciding upon the last iteration. Those who are interested can get Twig at the $18 contribution level.

In related Kickstarter/docking cable news, Dave Hakkens has developed the Plugbook. Yes, it is in the shape of a book, so it can hide between other books. However, 10 feet of cable hides inside. Interesting, eh?


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Reminder: Tim Cook appearing as opening speaker at D10 conference tonight

Tonight, at 6 p.m. PST, Apple’s CEO Tim Cook is scheduled to appear as the opening-night speaker at the 10th D: All Things D conference in Rancho Palos Verdes, Calif. Previous D: conferences were notably home to lengthy discussions between hosts Walt Mossberg and Kara Swisher and former Apple CEO Steve Jobs. Tonight is Cook’s first appearance at the conference, and it is his first talk at a non-Apple event since taking over as chief.

Cook’s appearance is not going to live-stream, but we will update you as the hour-long interview takes place and with videos afterwards. Apple’s marketing chief Phil Schiller is also expected to attend.

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More photos of purported next iPhone surface, this time in white with suspect font

Update: We have what appear to be the real deal right here

Following our report from this morning on what may be the new iPhone back plate, MacRumors published three new images that it received from another parts supplier. You will obviously note that the “iPhone” font on this one looks much different from ours and the joints appear to be slightly…disjointed.

We are not exactly sure what is happening here, but this is interesting timing. And, we have more coming in 3…2…1…


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Report: Apple’s iOS 6 Maps app with 3D mapping gets rendered [Photos]

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This is an almost entirely correct render of the new Maps app.

BGR just posted a few images of Apple’s iOS 6 Maps app with 3D mapping that 9to5Mac first revealed earlier this month.

Their “trusted source” released these screenshots, which give subsequent validity to the claims that Apple has worked on an in-house mapping solution for years now. Apple is reportedly testing its 3D technology in build 10A314 of iOS 6. The renderings are largely accurate, from what we heard, but the bookmarks icon does not show the border that we saw. Also, the 3D icon only exists on the iPad version (it is actually below the curl on the iPhone, because it is too easy to accidentally press.) We hope to have our own screenshots shortly.

Our sources were the first to indicate Apple will drop Google Maps in iOS for a new Maps app with an Apple backend. 9to5Mac further said the app’s design would be very similar to Google Maps on the iPhone, iPad, and iPod touch, but a “much cleaner, faster, and more reliable experience.” Today’s report adds validity to our initial reporting, while speculating the app’s color scheme will be more silver than blue.

Many versions of iOS 6 have floated around Apple’s campus recently, which suggest the company is on track for a mid-June unveiling at this year’s World Wide Developers Conference. The new Maps app and its 3D mode is likely a major feature of iOS 6, but we previously noted that anyone anticipating major home screen changes or Android-style widgets will find disappointment. However, Apple is set to unveil an upgraded iCloud service at WWDC with new sharing and commenting features for photos and video syncing capabilities that resemble the Video Stream feature we told you about last year.

Another screenshot follows:


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PhotoBeamer: Imaging tech company Scalado introduces first iOS app; beam photos to any browser

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[youtube=http://www.youtube.com/watch?v=Y_dJOvJQv8o&feature=youtu.be]

You may not be familiar with the name Scalado, but there is a good chance you have used one of its imagining technologies without even knowing it. The company’s photo applications helped power camera and image apps for over 10 years, and they are currently baked in to 1.5 billion phones (adding about 500 million mobile phones every year). Most recently, we revealed Scalado’s Rewind technology is integrated into BB10’s camera app, and Scalado is introducing its first iOS app today called “PhotoBeamer“, which we have tested over the past month.

While it usually works directly with OEMs, the company recently released its first app directly to users late last month as an Android-only photo viewer called “Scalado Album“. The new iOS app, PhotoBeamer, serves to quickly and wirelessly display photos stored on your iOS device to any display with a web browser.

We already have a ton of third-party apps for transferring and viewing photos from iOS devices to a bigger screen. Even Apple’s own Photo Stream feature makes things easy for accessing photos on your other iOS devices and almost as easy on your Mac, and iPhoto’s beam feature allows for wireless sharing of images between iOS devices. Getting images to our other devices is not a problem, but PhotoBeamer’s zero-configuration, no registration, and extremely snappy, patented imaging tech might make it your go-to app.


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Prototype iPad with landscape dock connector surfaces in eBay listing

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As noted by MacRumorsan eBay listing popped up today showing what appears to be a prototype 16GB iPad with two dock connectors. The iPad has always included the same, single dock connector that allows docking in portrait orientation, but the prototype in the listing shows a second dock connector that would allow for docking in landscape view.

We heard rumors several times as far back as the original iPad launch that Apple was working to add a second dock connector. The rumors were supported by several patents that surfaced. They detailed possible advancements Apple could make to its dock connectors on iOS devices. As pointed out by the report, the prototype in the eBay listing does not actually have any iPad trademarks, but just a prototype ID number instead. Otherwise, it appears to be genuine with components carrying “part numbers and copyright dates from prior to original iPad’s components.”


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NYTimes: Facebook is hiring Apple iPhone hardware and software engineers to build its own phone

Stop us if you have heard this one before: Facebook is building its own smartphone, claim “employees of Facebook and several engineers who have been sought out by recruiters there, as well as people briefed on Facebook’s plans,” according to the New York Times.

The company has already hired more than half a dozen former Apple software and hardware engineers who worked on the iPhone, and one who worked on the iPad, the employees and those briefed on the plans said.

This is the third effort for Facebook, according to the report, with a HTC joint venture codenamed “Buffy” still in progress. HTC released a set of Android phones last year named “Salsa” and “Status” with deep Facebook integration on the way to hugely disappointing sales and earnings.

One engineer who formerly worked at Apple and worked on the iPhone said he met with Mark Zuckerberg, Facebook’s chief executive, who then peppered him with questions about the inner workings of smartphones. It did not sound like idle intellectual curiosity, the engineer said; Mr. Zuckerberg asked about intricate details, including the types of chips used, he said. Another former Apple hardware engineer was recruited by a Facebook executive and was told about the company’s hardware explorations.

Apple was mere betas away from releasing iOS 4 with Facebook integration—the way Twitter is currently built into iOS. Something at the last minute, perhaps related to Facebook pulling support for Ping, made Apple pull the plug. Apple then integrated with Twitter a year later.

Facebook recently announced a cross-platform web App Center for mobile device application distribution that is aimed at building a smartphone platform, an updated Messenger app with read receipts, a Pages Manager, as well as a specialized photo application that replicated features of Instagram (which it purchased just weeks before).

Facebook is approaching 1 billion users globally with more than half of them being mobile. Apple CEO Tim Cook expressed appreciation for Facebook and its founder Mark Zuckerberg.


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Sotheby’s to auction 1 of 6 working Apple I’s and rare Steve Jobs memo

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Sotheby’s plans to auction two pieces of Apple history on June 15 in New York, including a rare document penned by Steve Jobs while working at Atari and an operational Apple I motherboard expected to fetch up to $180,000 USD. An excerpt from Sotheby’s description for the Apple I lot is below, and it claims less than six Apple I’s in working condition are known to exist:

As the first ready-made personal computer, the Apple I signaled a new age in which computing became accessible to the masses. The interface of circuitry and software that Woz created enabled users to type letters with “a human-typable keyboard instead of a stupid, cryptic front panel with a bunch of lights and switches,” as he explained to the Homebrew Computer Club. Even so, it was sold without a keyboard, monitor, case, or power supply, An exceptionally rare, working example with original Apple cassette interface, operation manuals and a rare BASIC Users’ Manual. It is thought that fewer than 50 Apple I Computers survive, with only 6 known to be in working condition.
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Apple’s legal response to DOJ in eBook price-fixing case

Ars Technica posted Apple’s legal response (PDF) to the U.S. Department of Justice’s lawsuit against the Cupertino, Calif.-based Company, and six publishers, for allegedly conspiring to fix eBook prices. In the document, Apple condemned the federal government for siding with “monopoly, rather than competition,” and then called the Department of Justice’s complaint “fundamentally flawed as a matter of fact and law.”

Phrases like “false” and “absurd” appear throughout Apple’s response to the accusations, which parallels the company’s statement from April, in regards to the suit’s filing, where Apple essentially said it is breaking monopolies, rather than starting them. Daring Fireball cropped this little nugget from the legal response that summarizes the entire 31-page document:

The Government sides with monopoly, rather than competition, in bringing this case. The Government starts from the false premise that an eBooks “market” was characterized by “robust price competition” prior to Apple’s entry. This ignores a simple and incontrovertible fact: before 2010, there was no real competition, there was only Amazon. At the time Apple entered the market, Amazon sold nearly nine out of every ten eBooks, and its power over price and product selection was nearly absolute. Apple’s entry spurred tremendous growth in eBook titles, range and variety of offerings, sales, and improved quality of the eBook reading experience. This is evidence of a dynamic, competitive market. These inconvenient facts are ignored in the Complaint. Instead, the Government focuses on increased prices for a handful of titles. The Complaint does not allege that all eBook prices, or even most eBook prices, increased after Apple entered the market.


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iPad claims another victim: Cisco kills Cius Android tablet due to BYOD (read: i-P-a-d)

From 9to5Google: Cisco is killing off its Android-based Cius business tablet less than a year after launching due to the “BYOD trend.” Translation: iPad:

There’s no denying iOS devices and cheaper Android solutions are taking the place of Cius. Recent studies show Apple with 97 percent of tablets in the enterprise, while 94 percent of the Fortune 500 arecurrently testing or deploying iPad. The result is no further investment in the Cius tablet line and only limited support for what is currently available. The company will instead “double down” on Jabber and WebEx


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Siri vs S-Voice on Samsung’s Galaxy S III

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[youtube=http://www.youtube.com/watch?feature=player_embedded&v=X9YbwtVN8Sk]

The Verge recently went hands on with Samsung’s new flagship Galaxy S III launched earlier this month and during its review put the device’s new Vlingo-powered “S-Voice” feature up against Siri on the iPhone 4S. Other than the striking resemblance to Siri’s UI and canned responses, the first thing we notice is Siri appears to be much quicker than S-Voice running on the Galaxy S III.

When asked “Who is the president of France”, Siri quickly asks to search the web, while S-Voice takes a little longer but comes up with the correct answer. However, in most scenarios, both Siri and S-Voice request to search the web for the majority of the same queries. You’ll also notice S-Voice has no problem keeping up with Siri when scheduling appointments, but both have some of the same issues understanding The Verge’s commands.

S Voice consistently chews up my words when I try asking it questions, although it works better when instructed to schedule an appointment or set an alarm. It can also be used as an unlocking mechanism once you pre-record a pass phrase. That adds to the face unlocking option that’s native to Android 4.0 in being frustratingly unwieldy and planted firmly within gimmick territory — more than once I was stuck repeating “hello” without any recognition from the phone.

While we don’t have all of the info on S-Voice, we know it is using voice recognition technology from Vlingo, the same as the previous Voice Commander feature for the Galaxy S II. Last December Nuance acquired Vlingo. It’s no secret Apple is currently using Nuance to power speech in Siri, and Siri co-founder Norman Winarsky told us in October that Siri originally used Vlingo, but that Nuance has by far the most IP in speech synthesis technologies”. However, he also noted Apple could likely easily replace Nuance if something better was available.

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Targus leather iPad cases 63% off at Best Buy today

From 9to5Toys.com:


Today only, Best Buy has two solid iPad cases at 63% off starting at $15 with free shipping.

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WSJ: Analysts now agree we’re going to see new Retina Macs in June

A newly redesigned 15-inch MacBook Pro was all but rumor until we reported earlier this month that Apple indeed has a slimmed down, all-new MacBook Pro sporting a Retina display, Ivy Bridge, and speedy USB 3. We followed that up with a report revealing Apple’s new MacBook Airs and iMacs will both likely include super-high resolution Retina displays. At the time, we reported Apple’s WWDC in June would be expected for at least the unveiling of the new slim MacBook Pro; although, a gradual roll out of Retina iMacs and Airs following the Pros would not be much of a surprise. Apple typically rolls out new Mac features such as higher-res displays gradually.

Following those reports, The Wall Street Journal published a story today quoting analysts who now all seem to agree that we will see upgraded Macs this summer. Ben Reitzes of Barclays Capital claimed the new Retina Mac lineup would debut at WWDC in June:

Reitzes said it is likely the Mac line will feature the retina-display technology used in the iPad, as well as the new Ivy Bridge quad-core processors from Intel Corp. (INTC) He also estimates that Apple’s new operating-system upgrade, called Mountain Lion, and the new MacBook Airs should be on the market before the first Ultrabook laptops with Microsoft Corp.’s (MSFT) Windows 8 operating system hit the shelves in the fall… “We believe recent data reflect a pause ahead of new products, which we believe will be released this quarter in June,” according to Reitzes, who has an overweight rating and $750 target price on Apple’s stock.

Is Siri a success for Apple? [Poll]

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Oh, Siri. Apple’s little voice-activated personal assistant in iOS can handle questions, give recommendations, and delegate requests, but does it really live up to expectations?

The folks in Cupertino like to roll out advertisements that show Siri capable of compiling individual preferences with personalized results, and even completing basic tasks like finding a nearby restaurant, but the software met very mixed reactions after it Beta-débuted on the iPhone 4S in October. Those who felt misled by Siri’s functionality depicted in commercials eventually sought reimbursement by filing a class action lawsuit against Apple earlier this year.

Fortune’s Adam Lashinsky wrote about how chief executive Tim Cook is changing Apple in an interesting piece this morning, but he also touched upon the contention surrounding Siri. He noted Apple’s future relies on the quality of its products, which holds true for any company, but then he pointed to the iOS-maker’s knowledge navigator:

“Those looking for deficiencies have found them in Siri, a less-than-perfect product that Apple released with the rare beta label in late 2011, a signal that the service shouldn’t be viewed as fully baked. Siri’s response time has been slow, meaning the servers and software powering it are inadequate. ‘People are embarrassed by Siri,’ says one former insider. ‘Steve would have lost his mind over Siri.'”

It is interesting that an unnamed insider claimed Jobs would “lose his mind” over Siri, especially because it is well-known the late CEO worked with former Siri founder and subsequent Apple Engineering Director Dag Kittlaus on the project. Kittlaus admitted last March at Network World that Jobs felt they “cracked it” in regards to Siri, which alludes to the chief’s satisfaction with the voice assistant and contrasts with the insider’s opinion.

The poll is after the break.


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Apple removes Rogue Amoeba’s audio streaming app without reason (Update: Apple explains)

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Update May 25: Following yesterday’s story, The Verge reported today that Apple has confirmed it removed the Airfoil Speakers Touch app after its recent 3.0 update introduced the ability to stream over AirPlay from other iOS devices. Apple said it is against Review Guideline 2.5: Apps that use non-public APIs will be rejected. Verge explained:

The feature in question permits any iOS device running the app to play back audio beamed from a variety of sources using Apple’s AirPlay wireless streaming protocol. Apple presently only allows designated products to act in this capacity — such as the Apple TV and (often expensive) AirPlay-enabled third-party hardware

We have seen Apple both reject and remove apps for many reasons in the past. It is often due to an icon or name that is too close to one of Apple’s own apps. Sometimes, however, apps are removed if they boast features that mimic or are too similar to the core functionality of iOS. Today, Daring Fireball pointed us to a post from Paul Kafasis of developer Rogue Amoeba, who wrote that the company’s Airfoil Speakers Touch app that is designed to send audio between Macs and iOS devices has now been removed from the App Store after being available since 2009.

Although Kafasis noted Apple has not given a clear reason why the app was removed, many are speculating it is due to a new feature introduced in a recent update to the app:

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Google follows in Apple’s footsteps, opens in-app subscriptions for Google Play apps

Apple unveiled in-app subscriptions for all App Store apps over a year ago, and now Google has announced the same feature today for Google Play apps. The feature is available immediately to users and developers alike for all content-based apps like magazines, newspapers, video, music, and any other type of recurring service that a developer could monetize.

Get the full story at 9to5Google.


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Listen to Jony Ive’s interview on the future of Apple [audio]

We reported yesterday on The Telegraph’s interview with Apple’s design guru Jonathan Ive, and the video of Ive officially being knighted at Buckingham Palace, after being granted knighthood last December for his work in design and enterprise. Last night, at the Queen’s Jubilee celebration of the arts, the BBC’s James Naughtie had the chance to speak with Ive. The designer explained that his passion goes back to the age of seven. He also confirmed plans to stick around at Apple for a while, and he even discussed his design ideals. The full six-minute audio clip from BBC Radio 4 is above.

“…Part fine art, part engineering… The goal isn’t to make money, the goal is to try and develop the very best products that we can.”

Apple’s VP for Europe Pascal Cagni says au revoir

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Le Figaro, a well-respected 186-year-old French daily newspaper, just reported that Apple’s Vice President and General Manager for Europe, Middle East, and Africa Pascal Cagni resigned yesterday.

During his 12 years at Apple, according to Le Figaro, the French executive stimulated Apple’s sales in hundreds of countries. He also engaged in the development of the iPod, iPhone, and the AppStore platform, while helping to expand Apple Stores.

Cagni joined Apple as the Vice President of Europe in 2000, according to Apple’s website, and before that he worked at NEC/Packard Bell Europe as the Vice President of Consumer Products. He previously held sales management posts at Software Publishing Corporation and Compaq Computer. Cagni obtained an M.A. in Law at Institut d’Etudes Politiques in Paris and an M.B.A. from Institut Superieur des Affaires. Le Figaro noted that Cagni is a graduate of HEC and Sciences Po He and a former member of the Ernst & Young Europe advisory board and the Council of Foreign Trade of France in the United Kingdom, but he now serves as a non-executive director for Kingfisher.


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Sharp agrees to share technology with Foxconn for new iPhone plant in Chengdu

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Reuters reported today, while citing Japanese business daily Nikkei, that Sharp will supply its technology to Hon Hai for a new Foxconn plant that will produce panels for devices like Apple’s iPhone. The move follows an investment from Foxconn’s parent company Hon Hai Precision in March, which agreed to buy 46.48-percent of Sharp’s LCD plant in Japan and $844 million in new shares for an 11 percent stake of the company.

TOKYO (Reuters) – Japan’s Sharp Corp will supply technological know-how to Taiwan’s Hon Hai Precision Industry Co for a plant in China that will produce panels for Apple Inc’s iPhone and other consumer electronics products, the Nikkei business daily said on Thursday.

As for what technology Sharp will provide, the report only specified it will be “aimed at improving quality management” at a future plant in Chengdu. Sharp will reportedly receive “tens of billions of yen in fees” through the partnership, and it announced plans today to buy back Sony Corp’s 7.04-percent stake in its Sakai, Japan-based plant.


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Is Apple building a haptic/optical stylus for its tablets?

Not likely… but it has decided to patent an optical stylus anyway. We will also go ahead and note the fatty nature of that big iPhone thing pictured below:

It would be quite amusing if Apple tried to use this patent to take out Samsung’s Galaxy Note.

Another patent released today details a different type of Stylus—one with haptic feedback. Also, do not expect to see this at any point in the future. (via Unwired View)

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Goldman exec caught on tape dishing insider information about Apple

A Goldman Sachs executive apparently dabbled in a bit of insider trading when he allegedly discussed non-public information about Apple Inc., to a prominent hedge fund manager during a federal wiretap investigation.

David Loeb, who is head of Asia equity sales for Goldman Sachs Group Inc., in New York, was supposedly caught on a U.S. wiretap providing inside information on Apple Inc., Intel Corp., and Hewlett-Packard Co., to Raj Rajaratnam, the founder of Galleon Group, a New York-based hedge fund management firm. Rajaratnam is now serving an 11-year prison sentence for insider trading.

Today’s wiretap tidbit emerged after Gary Naftalis, a lawyer for Rajat Kumar Gupta, told a judge about the tapes’ existence. Gupta is an ex-Goldman Sachs director arrested in late 2011 by the FBI on insider trading charges derived from the Raj Rajaratnam Galleon Group case, and he is currently embroiled in an ongoing criminal trial. Gupta adamantly denies any misconduct.

According to Bloomberg (via Crain’s New York):

  • ‘He’s on a tape giving out information’ about those companies, Mr. Naftalis told U.S. District Judge Jed Rakoff outside the presence of the jury.
  • Mr. Naftalis told the judge that prosecutors were withholding exculpatory evidence he said could help his client.
  • […] Assistant U.S. Attorney Reed Brodsky told Judge Rakoff that Mr. Loeb “provided Intel, Apple and Hewlett Packard information to Mr. Rajaratnam.” It’s the first time the government has publicly named Mr. Loeb and confirmed that the U.S. has evidence that he gave information about Apple, Intel and Hewlett-Packard to Mr. Rajaratnam.
  • “There’s none that Mr. Loeb had access to material, nonpublic information about Goldman’s earnings,” Mr. Brodsky said.

Loeb has not been formally accused of any crime.


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Seagate buys long time Mac peripheral maker LaCie for roughly $186 million

Seagate announced its plans to buy LaCie, a Paris-based maker of various data storage products that are popular among Mac users, this morning. LaCie makes various products aimed at Mac users including a couple Thunderbolt enabled solutions that we showed you recently. Seagate will buy the 64.5-percent of the company currently held by CEO Philippe Spruch—and the rest in cash upon completion of that transaction (via Forbes):

Seagate Technology plc the worldwide leader in hard disk drives and storage solutions, and LaCie S.A. a leading manufacturer of consumer storage products, today announced an exclusive agreement with the intent for Seagate to acquire a controlling interest in LaCie.The transaction would combine two highly complementary product and technology portfolios, adding LaCie’s line of premium branded consumer storage solutions, network-attached storage solutions and software offerings to Seagate’s array of mainstream consumer storage products.

SEAGATE AND LACIE ANNOUNCE EXCLUSIVE AGREEMENT WITH INTENT FOR SEAGATE TO ACQUIRE CONTROLLING INTEREST IN LACIE

May 23, 2012

Seagate has Offered to Purchase LaCie CEO’s 64.5% Ownership Position;
Seagate to Subsequently Commence Tender Offer for Remaining Outstanding Shares

Expands Seagate’s Product Line and Capabilities in the Growing Consumer Storage Market

CUPERTINO, CA and PARIS, FRANCE – May 23, 2012 – Seagate Technology plc (NASDAQ: STX) the worldwide leader in hard disk drives and storage solutions, and LaCie S.A. (Euronext: LAC), a leading manufacturer of consumer storage products, today announced an exclusive agreement with the intent for Seagate to acquire a controlling interest in LaCie. Seagate has offered to purchase from Philippe Spruch, LaCie’s chairman and CEO, and his affiliate, all of their shares, representing 64.5% of the outstanding shares of LaCie. Following receipt of governmental approvals and the close of this transaction, Seagate would commence an all-cash simplified tender offer (followed as the case may be by a squeeze-out procedure) to acquire the remaining outstanding shares in accordance with the General Regulation of the French Autorité des Marchés Financiers (AMF).

Seagate has offered Mr. Spruch and his affiliate €4.05 per share in cash, minus a potential adjustment depending on the cash and debt position of LaCie at closing. This price may be increased by a possible price supplement of 3% in the event that the threshold of 95% of the shares and voting rights of LaCie would be reached by Sparrow within 6 months following closing, resulting in a maximum potential price per LaCie share of €4.17. Without the price supplement, the offer currently values LaCie at an approximate €146 million, or $186 million total equity value, including acquired net cash of approximately €49 million, or $65 million, as of March 31, 2012. The €4.05 per share price represents a premium of 29% to LaCie’s average closing stock price over the 30 trading days ended May 22, 2012.

Ricol Lasteyrie & Associés was appointed today as independent expert by the board of directors of LaCie, to deliver a fairness opinion on the price that would be offered in the context of the tender offer, including in the perspective of a potential squeeze-out procedure.

The transaction would combine two highly complementary product and technology portfolios, adding LaCie’s line of premium branded consumer storage solutions, network-attached storage solutions and software offerings to Seagate’s array of mainstream consumer storage products. The combination would accelerate Seagate’s growth strategy in the expanding consumer storage market, particularly in Europe and Japan, and add strong engineering and software development capabilities, as well as relationships with several key retailers.

The transaction is expected to be neutral to Seagate’s fiscal 2013 earnings per share.

Following the close of the sale of his shares to Seagate, Mr. Spruch would join Seagate and lead the company’s consumer storage products organization. Reporting to him would be Patrick Connolly, who currently serves as vice president and general manager of Seagate’s retail group, as well as Pierre van der Elst, who currently serves as deputy general manager of LaCie. The financial terms of the new position of Mr Spruch are not determined as of today and would therefore be described subsequently, including in the tender offer documentation.

“Seagate has a strong commitment to the growing consumer storage market and bringing the most dynamic products to market. LaCie has built an exceptional consumer brand by delivering exciting and innovative high-end products for many years. This transaction would bring a highly complementary set of capabilities to Seagate, significantly expand our consumer product offerings, add a premium-branded direct-attached storage line, strengthen our network-attached storage business line and enhance our capabilities in software development,” said Steve Luczo, Seagate chairman, president and CEO. “We are also excited that Philippe, who is a true visionary and leader in the consumer storage business, would join Seagate to run our consumer storage products organization.”

“With the proliferation of devices and content being shared and stored today, consumer demand for high-quality branded storage solutions continues to grow,” said Philippe Spruch, LaCie’s chairman and CEO. “We are excited about the potential for this combination to benefit customers and employees by creating significant scale and opening up new markets. We look forward to making the resources of a much larger company available to our customers around the world.”

LaCie will initiate the information and consultation process required by its employee representative council in relation to the contemplated transaction, in accordance with French law. Upon completion of this process, Seagate and Mr. Spruch would execute a definitive share purchase agreement and finalize the purchase of the controlling interest held by Mr. Spruch and his affiliate. This share purchase transaction is expected to close in the third calendar quarter of 2012 pending completion of the relevant governmental reviews. Seagate would then commence a tender offer for the remaining outstanding shares of LaCie (followed as the case may be by a squeeze-out procedure), subject to a clearance decision from the AMF. The tender offer is expected to be completed in the third calendar quarter of 2012.

The transaction is subject to regulatory approval in the United States (antitrust filing), France (approval of foreign investments by the Ministry of Finance) and other jurisdictions (antitrust filing in Germany) and to other customary closing conditions.

Morgan Stanley & Co. LLC served as financial advisor and Allen & Overy LLP served as legal advisor to Seagate in connection with the transaction. De Pardieu Brocas Maffei A.A.R.P.I served as legal advisor to LaCie.

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Apple’s first Swedish retail store coming to NK Mall in Stockholm

We told you a couple months ago that Apple was likely planning its first retail location in Sweden after job listings were discovered on Apple’s website. There were reports at the time that the store would end up somewhere in Stockholm’s city center, but the exact location was otherwise unknown. Today, local reports from 99mac and others claimed Apple is now confirming to new employees that the store will be located in the NK mall in Stockholm. According to the report, there is also talk that Apple is planning more retail locations for Malmö and Gothenburg, and possibly a second location in Stockholm.

The Stockholm store increases Apple’s retail presence to 13 countries, and it is expected to open sometime in August or September. NK Mall has two locations in Stockholm and Gothenburg, with the Stockholm location alone receiving roughly 12 million visitors annually.


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