Skip to main content

Apple

See All Stories

Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

FLA president: iPad plants are no sweatshops; boredom and monotony contributing to suicides

Site default logo image

With the Fair Labor Association audit of Apple suppliers at Foxconn City underway for several days now, the first details are starting to trickle in. The non-profit agency’s head Auret van Heerden told Reuters that working conditions at Foxconn’s iPad plant are “far better” than those at their factories elsewhere in the country. It is a personal impression and not the official stance, because 30 FLA staff members have three weeks to interview about 35,000 workers at two Foxconn plants in China.

Workers will answer questions anonymously by entering their responses with iPads. Van Heerden was also surprised, he confessed, with how “tranquil” the floor at Foxconn plant is compared with a garment factory.

I was very surprised when I walked onto the floor at Foxconn, how tranquil it is compared with a garment factory. So the problems are not the intensity and burnout and pressure-cooker environment you have in a garment factory. . It’s more a function of monotony, of boredom, of alienation perhaps.

He speculated that workers are jumping out of windows to take their life due to boredom and alienation stemming from repetitive assembly tasks:


Expand
Expanding
Close

Apple’s market clout shaking S&P 500, making a run at $500B market cap

Site default logo image

Apple’s record-breaking holiday quarter catapulted the stock north of $500 a share for the first time, and now the company’s market size is skewing some pretty important market indices, including the S&P 500 index. Already Apple of California passed 10 percent of all of NASDAQ value and now the company won an “ex-” designation on the S&P 500 index. Beginning in 1957, S&P has published prices of 500 large-cap common stocks actively traded in the United States through the New York Stock Exchange or the NASDAQ. S&P 500 fourth-quarter earnings increased a whopping 6.6-percent year-over-year due to Apple’s gangbuster quarter. Without Apple, S&P 500 grew only 2.8 percent (click the illustration).

The company’s share of S&P 500 now stands at 3.8-percent. For comparison’s sake, Exxon Mobil’s share of S&P 500 is 3.3-percent, Microsoft’s 1.9-percent and IBM’s 1.85-percent. This prompted institutions such as Morgan Stanley, Goldman Sachs, Barclays Capital, Wells Fargo, and UBS AG to begin publishing one version of market updates for the companies that make up the S&P 500 and the other for S&P 500 excluding Apple.

Crazy or what? Here are some more nuggets from Wall Street Journal’s Jonathan Cheng:


Expand
Expanding
Close

Apple tells Amazon China to pull iPads over Proview trademark dispute, customs say it’s too popular to be banned

Site default logo image

A country-wide import and export ban on Apple’s iPad that ProView is pushing for over an ongoing litigation with the iPad moniker will not be easy to implement, or at least that is what Chinese customs officials told Reuters this morning. Chinese company ProView owns the “iPad” trademark and is petitioning Chinese customs to stop shipments of iPads in and out of the country.

Foxconn manufactures the iPads in Shenzhen, China, and such a ban would disrupt global iPad supply. Another result of the legal battle over the iPad name: At Apple’s request, online shopping websites Amazon China and Suning reportedly removed the iPad until the trademark dispute is resolved. Proview is hoping to extract an estimated $1.5 billion from Apple for the rights to use the iPad moniker in China.

The plan reportedly is not working as expected, because local customs think implementing a country-wide ban on such a successful and globally popular product would be impractical, to say the least. Moreover, customs authorities are unlikely to intervene in the trademark battle, or so the story has it. For its part, Proview insists it started developing a tablet called the iPad in 2000. The company’s boss Yang Long-san confirmed the latest development to the news gathering organization:


Expand
Expanding
Close

Siri leaks her own upcoming ability to speak Japanese

Site default logo image

Siri is many things, but it seems she is not a good secret keeper. A few tipsters reached out and told us that Siri now speaks Japanese. Rumors earlier this month said Apple’s AI speech recognition interface would gain Mandarin Chinese, Japanese, and possibly Russian. It now appears that Japanese is about to be announced, perhaps at the iPad 3 announcement next month. There is no word yet on Chinese or Russian, but those are also likely coming soon.

When Siri was announced in October, Apple said that that additional languages would follow this year.  Apple’s Siri FAQ says that she will support Japanese, Chinese, Korean, Italian, and Spanish in 2012:

Language Support and Availability

Siri works exclusively on iPhone 4S. Siri understands and can speak the following languages:

  • English (United States, United Kingdom, Australia)
  • French (France)
  • German (Germany)

In 2012, Siri will support additional languages, including Japanese, Chinese, Korean, Italian, and Spanish.

Can I use Siri in any of these languages in other countries?

Yes. Siri can be enabled in any country, and you can choose to speak to it in English, French, or German. However, Siri is designed to recognize the specific accents and dialects of the supported countries listed above. Since every language has its own accents and dialects, the accuracy rate will be higher for native speakers.

Thanks Alex, AR and D.


Expand
Expanding
Close

LaCie’s 2big Thunderbolt Series available now, daisy chain for speeds over 670MB/s

Site default logo image

[youtube=http://www.youtube.com/watch?v=06tyNTAMzIk]

Noting a successful run with its Thunderbolt-supported Little Big Disk, LaCie’s latest Thunderbolt peripheral the 2big Thunderbolt Series is now available. Originally announced in January during CES 2012, the peripherals offer speeds up to 327MB/s, hot-swappable disks, RAID security, and of course the ability to daisy chain through Thunderbolt. To put this in perspective, the 2big offers speeds up to three times FireWire 800. Daisy chaining multiple 2bigs can get you up to 676MB/s Read (or more).

As for the design, LaCie noted the “thermo-regulated, ultra-quiet cooling fan” automatically triggers depending on the temperature, and the solid-aluminum enclosure fits nicely into LaCie d2 Desk Rack and 19-inch Rackmount Kit. You will have to grab your Thunderbolt cables from Apple, but the 2big Thunderbolt series itself will run you $650 for the base 4TB option, or $800 for the 6TB option (an 8TB option is listed but not yet available or priced). When it comes to LaCie’s advertised speeds, the company used the AJA System Test with a 17-inch, 2.2Ghz Quad Core MacBook Pro (4GB RAM) connected to the 6TB 2big model in RAID 0. The comparison chart from LaCie’s AJA tests daisy chaining multiple 2bigs is below.

Expand
Expanding
Close

Former Broadcom GM Mobile Platforms says we’ll see 802.11ac on PCs and access points later this year

Site default logo image

[brightcove vid=1445684076001&exp3=71011229001&surl=http://c.brightcove.com/services&pubid=70985739001&pk=AQ~~,AAAAEIcUavk~,5JSLa7YkmQdRK75HNEMSqiKwfBu4LLqK&lbu=https://www.gplus.com/Wireless-Technology/video/VIDEO-All-About-11AC?utm_campaign=11ac0212%26utm_source=cm%26utm_medium=email%26utm_content=editorial&w=486&h=412]

Giving a talk at Gerson Lehrman Group’s G+ community, the former EVP & FM of Mobile Platforms at Broadcom Scott Bibaud offered the above explanation about the benefits 802.11ac would bring to all devices. We have discussed Gigabit Wi-Fi before, but we did not really get a handle on when the new Wi-Fi standard would be hitting technology we now use. Apple is usually an early adopter of such technologies, but it is not likely—as you can hear above— that Apple’s next round of products will include this feature. Just think Airports and Macs at the end of this year, and iPad 4 /iPhone 6.


Expand
Expanding
Close

Advertising tricks Samsung uses to win over Apple fans

Site default logo image

While Samsung does not think Apple can compete in the television market (and it is not alone), the company is moving aggressively to win over Apple’s fan base with the now infamous ‘Samsunged’ campaign— a cornerstone of the South Korean conglomerate’s communications strategy. So, who is behind those pesky adverts? Director Bobby Farrelly, who is the brother of movie director Peter Farrelly of the “There’s Something About Mary,” “Dumb and Dumber” and “Kingpin fame.”

However, it was Samsung’s ad agency 72andSunny that hired Farrelly to film a series of anti-Apple adverts depicting bored Apple fans waiting in line for a new iPhone. The mocking began last November and culminated with a 90-second Super Bowl commercial for the 5.3-inch Galaxy Tab device with a stylus. An interesting profile by AdWeek revealed some of the secrets and tactics marketers use to talk iPhone fans into considering Samsung products for their next gadget.

Click here for key takeaways.


Expand
Expanding
Close

Report: Apple to return to Nvidia for Mac Pro graphics in Nehalem update

Site default logo image

It looks like Apple could (again) select the graphics giant Nvidia as the primary GPU provider for the upcoming Mac Pro hardware refresh. According to a mostly speculative story by MIC Gadget based on unnamed industry sources, new Mac Pros will feature Intel’s upcoming Ivy Bridge chipset fabbed on the chip maker’s latest 22-nanometer Trigate transistor technology (no surprise there). According to Intel, 22nm Ivy Bridge silicon claims a 37 percent speed jump and lower power consumption compared to the chip giant’s 32 nanometer planar transistors. ‘Trigate’ Ivy Bridge chips can feature up to eight processing cores and are more power-savvy, so they should help scale frequency, too. On a more interesting note, MIC Gadget speculates Apple could switch back to Nvidia as the primary supplier of next-generation GPUs for the new Mac Pros.

Nvidia has their “Kepler” platform due out around the same time as Intel is making their changes, and our sources within the company indicate that they have chosen to have Nvidia lead the charge so to speak on the graphics front.

Eagle-eyed readers could mention that AMD recently released the Radeon HD 7970 graphics card powered by the Tahiti GPU (its nearest rival is Nvidia’s GeForce GTX 590), with observes deeming it Apple’s go-to graphics card for future Mac Pros. Indeed, traces of support for Tahiti-driven AMD GPUs are found in Mac OS X Lion 10.7.3, at least indicating people might be able to upgrade their future Mac Pro with this card. Oh, and it’s great for Hackintosh builders, too.

Also indicative is a March 2011 Snow Leopard 10.6.7 update that enabled support for a bunch of AMD/ATI Radeon HD 5xxx and 6xxx cards, not all of which were in Macs at the time. On the other hand, a speculative switch to Nvidia would not be out of character as California-based Apple is known for frequently switching between Nvidia chips and those manufactured by rival AMD…


Expand
Expanding
Close

Apple seems to be disabling Siri on unsupported devices, Spire

Site default logo image

Apple usually disables jailbreaks in new software releases. That is part of the reason why it took so long for Absinthe to debut for the iPhone 4S. It appears that Apple is also trying to break Siri running on unsupported devices, such as the iPhone 4. Many people who use Spire, the popular Siri port for the iPhone 4, have reported Siri is now disabled on their unsupported device. Has another cat and mouse game begun?

Historically, to get Siri working on an older device, you only need a server host and an iPhone 4S certificate. However, Apple apparently added a “SetActivationToken” that breaks services like Spire.

Just as quick, hackers have found a temporary workaround to get Spire working again. The fix is simply to delete “com.apple.assistant.plist” and the service should work again.

A demo of the issue, video after the break:


Expand
Expanding
Close

Verizon, like everyone else, set to copy Apple Store concept

Site default logo image

[slideshow]

Microsoft’s attempts to mimic Apple’s retail success are obvious with the Redmond-based company’s habit of opening a shop right across the hall/street. Not just the location, but the interiors of Microsoft’s retail locations also often borrow from Apple. They feature long wooden harvest tables displaying devices, an Answer Desk instead of Genius Bar, and an overall clean industrial aesthetic. Now, Verizon plans to take inspirations from Apple to improve its retail store experience with the introduction of the “Evolution 2.0” concept store this morning in Toms River, N.J. (via PocketNow).

There’s no mention of a Genius Bar or Answer Desk, but the store will hold workshops and staff 21 full time employees in a 3,100 square foot sales space that is undeniably taking a cue from Apple’s retail store designs. Expect Verizon to roll out the new store design if the one concept store receives positive feedback. In case you are wondering what the store looked like before the renovations, head past the break for the before shot.


Expand
Expanding
Close

Apple’s Time Capsules go missing from retail stores globally

Site default logo image

Shipping times for Time Capsules are increasing steadily across regional online Apple stores in the United States, Australia, New Zealand, Germany, Italy, United Kingdom, France and other territories. While the 3TB version of Time Capsule is in stock at certain online Apple Stores, most now list the wireless backup appliance with up to one to three weeks delivery time. Meanwhile, 2TB Time Capsules in some stores take one to two weeks. Over at Amazon (temporarily out of stock) and Best Buy (sold out) things are not looking peachy either.

This is similar to the AppleTV shortages we noted over the weekend but may not be for the same reason.

Time Capsule constrains could be linked to the Thai floods that have led to global shortages of hard drives and subsequent jacked prices by as much as 28 percent. A disruption in the hard drive supply already affected the 27-inch iMac. That, plus the fact that other AirPort-branded products stay in stock only reinforce the notion that constrained supplies of Apple’s Time Capsule is likely caused by global hard drive shortages.

According to an unnamed tip that 9to5Mac received this morning, several Apple outlets in Australia no longer have Time Capsules in stock:


Expand
Expanding
Close

Proview tries to block iPads from coming in or going out of China

Site default logo image

Not content with officials yesterday confiscating iPads in Shijiazhuang over an ongoing litigation on the iPad moniker, Taiwanese company Proview Electronics is now looking to put a ban on both iPad imports and exports, according to Reuters. The company is already petitioning Chinese customs to stop shipments of iPads. Proview sued Apple last year over its “I-PAD” trademark and could seek up to $1.5 billion for the name from the Cupertino, Calif.-headquartered gadget powerhouse.

Apple is in an increasingly difficult place here. Considering every iPad is built in China (until Brazil plants go online), a full-blown export ban could disrupt the iPad business on a global scale. Proview’s legal position stems from Chinese laws that seek to prevent the sale of counterfeit goods in the country. The news gathering organization confirmed the development this morning:

A Chinese tech firm claiming to own the “iPad” trademark plans to seek a ban on shipments of Apple Inc’s computer tablets into and out of China, a lawyer for the company, Proview Technology (Shenzhen), said on Tuesday.

Proview also asked the country’s Administration Industry and Commerce to put in effect iPad confiscations in as much as 30 cities. Apple’s position in this dispute remains unchanged as a spokesperson re-iterated the official line:

We bought Proview’s worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter.


Expand
Expanding
Close

Apple Store coming to Amsterdam [VIDEO]

Site default logo image

[slideshow]

Here is one more reason to visit Amsterdam—the largest city and the capital of the Netherlands: Apple is busy putting the finishing touches on a new retail store. According to Dutch-language website iPhoneclub.nl, the rumored Leidseplein store is now a reality as the company raised huge orange storefront stickers adorned with three Apple logos – a subtle hint at the three crosses on top of each other from the Coat of Arms of Amsterdam. The customary stickers read:

Apple Store, Amsterdam. Opening soon.

While employees speculate the store could open this coming Saturday, Feb. 18, that may not be feasible due to scaffoldings and plastic sheets inside (additional snaps at the source link). Moreover, a recent job ad in the Metro newspaper indicates Apple has only recently begun hiring store staff, so Feb. 18 could be the date when employee training starts (as the website noted itself, employees have a mandatory day off on Saturday)…


Expand
Expanding
Close

Pegatron: Apple hasn’t informed us about forthcoming labor audits

Site default logo image

Apple’s contract manufacturer Pegatron Technology of Taiwan is unaware of any forthcoming labor inspections at its Asian plants because its client has not officially tipped them about labor audits, according to Chief Financial Officer Charles Lin tells to Bloomberg. Lin was reacting to yesterday’s announcement by Apple of California that the first audits in cooperation with the Fair Labor Association have started at Foxconn City in Shenzhen, China.

Pegatron Corp., a maker of Apple Inc.’s iPhones, said it hasn’t been informed of any pending inspections of factory work conditions by labor groups, a day after the U.S. company said checks would start this spring. Pegatron is aware of Apple’s corporate social responsibility policies, Charles Lin, chief financial officer of the Taipei-based company, said by telephone today. The client hasn’t informed him about any upcoming audits, Lin said.

Apple previously confirmed that audits at Pegatron and Quanta Computer, the company assembling Mac notebooks, are due this spring. The company said the results of FLA audits will be made available on its website at the end of March. In the wake of the Foxconn scandal, a month ago Apple became the first technology company admitted to the FLA. That announcement followed Apple’s release of 2012 Supplier Responsibility Report that for the first time named 156 companies currently supplying components for Apple products, which left only three percent of suppliers absent from the list.


Expand
Expanding
Close

Apple is testing 8-inch iPad, says WSJ

Site default logo image

Following Wall Street Journal’s report last night that AT&T and Verizon will carry the LTE iPad 3, the publication is reporting that Apple is now testing an 8-inch iPad in its labs. While WSJis not exactly sure the version will launch, it does claim the iPad is being tested.

Officials at some of Apple’s suppliers, who declined to be named, said the Cupertino, Calif.-based company has shown them screen designs for a new device with a screen size of around 8-inches, and said it is qualifying suppliers for it. Apple’s latest tablet, the iPad 2, comes with a 9.7-inch screen. It was launched last year.

WSJ’s sources said the 8-inch iPad’s screen would pack a 1,024-by- 768 display similar to the current iPad. The smaller version will apparently also pack a LTE chip inside, as WSJ said the iPad 3 would.

There is always the chance that the 8-inch iPad will not see the light of day, because Apple tests things and sometimes does not bring them to market. An 8-inch variant of the iPad would be a close competitor to Amazon’s Kindle Fire, which has seen great growth.


Expand
Expanding
Close

ChinaTimes: Apple said to have ordered 65 million 264PPI Retina displays from LG and Samsung for iPad 3

Site default logo image

Apple iPad 3 rumors indicate a March 7 announcement with a 2,048-by-1, 536-pixel Retina display, quad-core A6 processor, improved cameras, and now LTE chip. The over-all design of the tablet will remain the same, according to the consensus, but the big new feature  will obviously be the new Retina display. Rumors also indicate LG and Samsung are manufacturing the display. ChinaTimes said in a new report this evening that Apple ordered a whopping 65 million 264PPI Retina displays from both LG and Samsung. Both have reportedly already begun production, as well. It is not clear if this number includes orders from Sharp, who is rumored to be building displays from the iPad 3.

For comparison, Apple ordered 40 million displays for the iPad 2. Today’s report indicates a substantial 60 percent to 70 percent increase over iPad 2. If these reports are true, Apple is thinking big for its new tablet.

The iPad 2 is currently the world’s hottest tablet due to selling 15.4 million during the holiday quarter. With a big feature like the Retina display, Apple could potentially blow these numbers out of the water. China, and other emerging markets, could contribute to the influx of sales.

So, when can you get your hands on one?


Expand
Expanding
Close

WSJ: Verizon and AT&T to carry iPad 3 LTE

Site default logo image

Adding to earlier reports today, the Wall Street Journal is reporting that Verizon and AT&T will carry the iPad 3 rocking LTE. Also backing up earlier claims, WSJ said Apple would hold its media event to unveil the iPad 3 during the first week of March.

Verizon Communications Inc. and AT&T Inc. will sell a version of the coming iPad that runs on their newest fourth-generation wireless networks, according to people familiar with the matter, as the battle to cash in on big investments in mobile broadband heats up.

It is not certain if Sprint will carry the LTE version on its upcoming LTE network, according to the publication.

One of its sources is the infamous Captain Obvious:

When LTE isn’t available, the new iPad will default to a slower network technology, one of these people said.

The iPad 3 is rumored to feature Apple’s A6 quad-core processor, Retina display, LTE, upgraded camera, and more, according to multiple sourcesiMore reported today that the iPad 3’s announcement will occur specifically on March 7 with a launch shortly after.


Expand
Expanding
Close

iPad 3 with quad-core A6, LTE to be announced on March 7th?

Site default logo image

iMore‘s Rene Ritchie reports that Apple currently plans to announce their next-generation iPad on Wednesday March 7th. We recently noted that March 7th was an open day for events at San Fransisco’s Yerba Buena Center (and the first Wednesday of the month). This is the hall in which Apple introduced both the first iPad and iPad 2.

iMore also adds its voice to the string of iPad 3 Retina Display confirmations, and also says the new iPad will have a quad-core A6 processor. This agrees with both our own code findings and Bloomberg’s report. iMore says Apple is working on LTE mobile devices, they mention the iPhone 5 specifically, but LTE is noted as a possibility for this new iPad.

Notably, iMore provided correct iPhone 4S launch and feature information.


Expand
Expanding
Close

NPD: Apple grabs almost a fifth of all holiday consumer electronics sales, Apple Stores second only to Best Buy and Walmart in revenue

Site default logo image

Apple’s $46.33 billion dollar holiday quarter and the 73+ million shipped Macs and iOS devices are clear standouts in the newest NPD research note exposing Apple as the only brand to have grown sales in the all-important holiday quarter. The same cannot be said for rivals Hewlett-Packard, Samsung, Sony, and Dell, which all experienced missteps in holiday-quarter gadget sales. Five consumer electronics categories (PCs, TVs, tablets/e-readers, mobile phones and video game hardware) drove nearly 60 percent of all sales in 2011. Apple’s share of total revenue across these five important categories rose 36 percent year-over-year, according to NPD.

As a result, Macs, iPhones, iPods, iPads, Apple TVs and the company’s other consumer electronics gear accounted for 19 percent of all sales dollars. That is almost twice as much as No. 2 Hewlett-Packard. HP’s, Samsung’s, Sony’s and Dell’s sales dipped 3 percent, 6 percent, 21 percent, and 17 percent, respectively. Apple Retail was No. 3 in terms of revenue, right after No. 1 Best Buy and second-ranked Walmart. Staples and Amazon tied for fourth place to round out the top five—a repeat of 2010.

By the way, did you notice which two consumer electronics categories lack a dedicated Apple offering?


Expand
Expanding
Close

Apple snatches top corporate reputation score from rival Google

Site default logo image

Apple earned the top spot in a new corporate reputation study by Harris Poll (via TechCrunch). It awarded Apple with a corporate reputation quotient of 85.63, which is enough to displace a second-ranked Google with a score of 82.82. Only eight companies earned an RQ score of 80 or above that denotes “excellent reputation.” Apple’s achievement is even more noteworthy knowing Google ranked as last year’s most reputable corporation. Facebook and Intel did not appear on the list this year at all. As for Apple’s rise:

Apple’s current dominance is built on strong investments in its brand, predominantly through its products and services. This one-dimensional approach to building reputation has ultimately yielded high associations with all six reputational dimensions. Conversely, Hewlett Packard, which once out-ranked Apple, has headed in the reverse direction. Hewlett Packard’s slowly eroding reputation has been injured by negative perceptions on Ethics and Vision & Leadership dimensions, and its brand is beginning to feel the damage.

Beverages giant Coca-Cola (No. 3), online retailer Amazon (No. 4) and multinational confectionery, food and beverage conglomerate Kraft Foods (No. 5) round out the top five. Apple ranked the highest in Financial Performance, Products & Services, Vision & Leadership and Workplace Environment—four  out of the six key dimensions in reputation. Interestingly, Amazon.com rules the Emotional Appeal category, even though it lacks brick-and-mortar stores and has a limited human interaction with its customers…


Expand
Expanding
Close

AAPL crosses $500 per share for the first time, now worth more than twice its smartphone rivals combined

Site default logo image


Shares of California-based Apple broke a new record today. Image via Chronic

Shares of Apple, Inc. hit a new high this morning. Just as you thought passing 10 percent of all of NASDAQ value was too good to be true, shares of Apple continue to rise and challenge the most intrepid analyst out there. Blame it on an early-March iPad 3 launch hype, but in NASDAQ trading this morning, AAPL crossed $500 a share for a market valuation north of $460 billion. In other words, a single share of Apple now commands a higher price than an iPad 2—remarkable. It rather makes you want to bang your head against the wall for not buying shares at $7 each back in 2003.

Essentially, Apple is now worth a whopping $70 billion more than the oil giant Exxon Mobil, whose market cap stands at $397.85 billion. Moreover, BGR noted Apple is worth more than each one of its smartphone vendor rivals combined. As of Friday’s close, the publication explained, the combined market value of Samsung, Nokia, HTC, Motorola Mobility, RIM, Sony and LG is $225.36 billion, which is less than half Apple’s today valuation. Oh, and remember Apple was weeks from bankruptcy 15 years ago.

Another way to look at it: On Steve Jobs’ Oct. 5, 2011 passing, AAPL traded at $378.25. Note that Microsoft was worth $583 billion in 1999, so Apple still has some catching up to do to become the most valuable company of all time. However, Apple is still undervalued even at $500 a share. Therefore, beating Microsoft’s all-time high market valuation should be a matter of when, and not if.


Expand
Expanding
Close

Report: Apple forcing contract manufacturer Pegatron to choose sides, give up Asustek Zenbook orders

Site default logo image

The high-profile Apple business with Asian contract manufacturer Pegatron Technology is facing scrutiny as the iPhone-maker is reportedly exercising its supply chain influence by asking Pegatron to drop new Ultrabook orders from Asustek or else it will lose orders for iOS devices. According to today’s article in Chinese-language Commercial Times, the similarities between Apple’s MacBook Air and Asustek’s Zenbook (released last year) instigated the Cupertino, Calif.-based firm to demand that Pegatron choose sides. As you know, the unique unibody metal enclosure of Apple’s notebooks is manufactured by Catcher Technology.

Pegatron currently assembles Asustek’s ultra-thin Zenbook family, but it will stop doing so by the end of March. As a result, Asustek will have to outsource the Zenbooks to either Compal Electronics or Wistron. Pegatron only recently landed iPhone orders and is hoping to assemble iPads, too. The Japanese blog Macotakara reported last month that Pegatron and Foxconn began assembly of iPad 3 for an early-March launch.

Even though the initial batch of Ultrabooks largely disappointed, upcoming models are looking to close the gap with lower prices and a unibody construction. Chinese-language Apple Daily reported in January (via DigiTimes) that Pegatron landed orders for at least five Ultrabooks by second-tier brands set to ship in April or May. One tiny interesting bit: Pegatron is an Asustek spin-off that happens to make Ultrabooks for other vendors, too.


Apple’s MacBook Air (left) and Asustek’s Zenbook (right). Image vie Ecoustics.com


Expand
Expanding
Close

Fair Labor Association begins audits of Apple suppliers at Foxconn City

Site default logo image

Following the release of Apple’s “2012 Supplier Responsibility Report,” Apple announced it would be the first technology company admitted to the Fair Labor Association. The FLA will “independently assess facilities in Apple’s supply chain,” and then publish its independent findings online. Apple announced through a press release today that the first audits have officially started with FLA President Auret van Heerden and his team beginning inspections at Foxconn City in Shenzhen. Apple CEO Tim Cook said the audits are “unprecedented in the electronics industry”:
Expand
Expanding
Close