Forbes Stories November 5, 2014

Forbes names Apple world’s most valuable brand for the year, Microsoft and Google follow

Forbes today released its list of the world’s most valuable companies, putting Apple at #1 with a valuation of $124.2 billion. That total puts its worth at almost twice that of any other company on the list, including Microsoft and Google, which came in second and third place, respectively.

Forbes factored in items such as how many products Apple moved in 2014, which pushed the company’s brand value up 19% over last year’s. That Apple would top a list of most valuable brands for the year likely comes as no big surprise to most readers. The company launched two new iPhones, updated versions of both models of the iPad, a new mobile payment system, and showed off its upcoming entry to the smartwatch market.

As for the competition, Microsoft’s brand was valued at a mere $63 billion, while Google came in at $56.6 billion.

Forbes Stories September 11, 2014

Tim Cook

Big-name analysts seemed satisfied with what they saw and heard during Apple’s launch of the iPhone 6, Apple Watch and Apple Pay, reports Forbes. Summarising investor notes from a dozen major companies, Chuck Jones found the general feeling was that Apple had delivered what was expected.

The overall average of AAPL stock price targets was $109, against the current price of just over $100. Analysts pointed to a range of factors in forming their views, among them …  expand full story

Forbes Stories February 11, 2014

Flappy Bird developer ‘It was just too addictive’, felt guilty for people wasting time

Dong Nguyen made waves at the weekend after announcing Flappy Bird would be removed from the App Store. In an interview with the Wall Street Journal, Nguyen explains his —  unorthodox — reasoning.

“It was just too addictive,” Mr. Dong said. He says he didn’t intend for people to play the game for hours at a time, as many gamers appear to have done.

“That was the main negative. So I decided to take it down,” he said.

Forbes Stories February 11, 2013

Analyst says $300 price point is sweet spot for unsubsidized iPhone mini

Topeka Capital analyst Brian White issued a report to clients today (via Forbes) to provide what he thinks Apple has in store for the much-rumored low-cost iPhone. According to White, Apple will introduce the lower-priced iPhone as early as June. This is of course something we heard before from previous reports, but White also predicted pricing and a possible name for the device…

Some new information that White added: He said the device will be called the “iPhone mini” or “iPhone Air” and sell for an unsubsidized price of $250 to $300.

“A $250-$300 price range would also be competitive with China-based Xiaomi that offers a high-end phone experience at a mid-range price of ~$320 in China,” he writes. “We believe a $250-to-$300 price point will allow Apple to significantly expand its reach in the smartphone market and better address developing markets such as China, while opening up more opportunities in Brazil, Russia, India and elsewhere.”

Forbes Stories February 8, 2013

evasi0n jailbreaks record 7M iOS devices in four days

We previously told you that around 1.7 million people had used the new evasi0n tool to jailbreak their iOS device, according to stats from Cydia installs. Today, we get a little update on the progress: Jay Freeman told Forbes that Cydia recorded over 7 million devices, as of last night, and “insanely more new traffic” than the release of iOS 5’s Absinthe jailbreak tool and others before it.

As of Thursday night, Freeman’s alternative app store had received visits from 5.15 million iPhones, 1.35 million iPads, and 400,000 iPod touches that were jailbroken with evasi0n, the first jailbreaking software for the iPhone 5 and iOS 6.1.

Freeman says that evasi0n has brought Cydia “insanely more new traffic” than the release of the jailbreak tool called Absinthe that worked on some versions of iOS 5. And even Jailbreakme3, the popular web-based jailbreak released by iPhone hacker Comex in the summer of 2011, was only used on 1.4 million devices in its first nine days online

Forbes Stories February 5, 2013

evasi0n Jailbreakers reveal the incredibly complicated methods they used to Jailbreak every Apple iOS device

Forbes posted an article on Tuesday that gave some updates on the highly successful launch of the evasi0n jailbreak tool straight from its creators. After having officially released the jailbreak yesterday at noon, according to stats from Cydia’s Jay Freeman, around 1.7 million people have decided to jailbreak their iOS device. Perhaps more interesting is a description of how exactly the four members of the evad3rds team were able to get the job done. Team member David Wang, aka @planetbeing, walked through the process with Forbes:

Evasi0n alters the socket that allows programs to communicate with a program called Launch Daemon, abbreviated launchd, a master process that loads first whenever an iOS device boots up and can launch applications that require “root” privileges, a step beyond the control of the OS than users are granted by default. That means that whenever an iPhone or iPad’s mobile backup runs, it automatically grants all programs access to the time zone file and, thanks to the symbolic link trick, access to launchd.

Wang described the entire process from finding the initial exploit in the iOS mobile backup system to accessing Launch Daemon and getting around code signing and restrictions at the kernel layer:

Once it’s beaten ASLR, the jailbreak uses one final bug in iOS’s USB interface that passes an address in the kernel’s memory to a program and “naively expects the user to pass it back unmolested,” according to Wang. That allows evasi0n to write to any part of the kernel it wants. The first place it writes is to the part of the kernel that restricts changes to its code–the hacker equivalent of wishing for more wishes.  ”Once you get into the kernel, no security matters any more,” says Wang. “Then we win.”

Go to Forbes to read Wang’s entire step-by-step description of the jailbreak process for evasi0n.

Here’s another third-party analysis. The verdict is the same: incredible work.

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