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iCloud

iCloud was launched in 2011 as the successor to MobileMe and is Apple’s current cloud service that allows iOS and Mac users to save and synchronize information. Apple includes 5GB of iCloud storage for free with all accounts and has paid options starting at $0.99/month for 50GB.

iCloud is built into every Apple device. That means all your stuff — photos, files, notes, and more — is safe, up to date, and available wherever you are. And it works automatically, so all you have to do is keep doing what you love. Everyone gets 5GB of free iCloud storage to start, and it’s easy to add more at any time.

What is iCloud?

iCloud solved a problem that we were facing in 2011. Originally, Apple pitched the Mac as the digital hub to our life. Our iPods (and then iPhones) would sync over a cable to transfer information. As we added iPads, it became a mess. Steve demoted the Mac back to just a device and made the “cloud” the center of our digital life. Using the service, users could sync all of their data over the air. As an example, a Keynote document edited on your Mac would automatically be up to date with the latest changes on your iPad or iPhone. iCloud also allowed you to back up your iOS device for an easy path to change devices without having to set everything up manually.

The problem with this original iCloud pitch is it didn’t cover all of our photos. We didn’t get that until iCloud Photos came in iOS 8. It didn’t cover iMessage, as that didn’t come until a few years ago with messages in the cloud. It didn’t cover all of our files, but only those in the iCloud folder stored inside of app folders. We didn’t get seamless syncing of files until Apple added Desktop and Document folder syncing a few years ago.

Over time, Apple has continued to add features to iCloud, and it’s turned out to be a really robust and reliable service. Users can sync files, photos, notes, reminders, and Safari bookmarks to their Mac, iPhone, iPad, and even Apple TV (photos).

iCloud Troubleshooting

If you’re having trouble using iCloud, you may want to make sure it isn’t affected by downtime. Check Apple’s iCloud Status page here.

How much does iCloud cost?

Pricing can change at anytime (view Apple’s latest pricing page), but here are the current rates for a few countries.

United States
50GB: $0.99
200GB: $2.99
2TB: $9.99

Canada 
50GB: $1.29
200GB: $3.99
2TB: $12.99

United Kingdom
50GB: £0.79
200GB: £2.49
2TB: £6.99

European Union
50GB: 0.99 €
200GB: 2.99 €
2TB: 9.99 €

Read below for all of our coverage

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Apple rolls out iTunes in the Cloud movies and TV shows in France, Denmark, Greece, Norway, Sweden & Holland? (Update: Apple confirms)

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Update: TNW confirmed with Apple that a total of 12 countries have received access to movies in the Cloud, while France is the only to get TV shows today:

Belgium, Cyprus, Denmark, Finland, France, Greece, Luxembourg, Malta, Netherlands, Norway and Sweden have all received the service, which allows access to previously downloaded movies. Apple confirmed with us by email that France was the only country in this batch to receive iTunes in the Cloud for TV shows.

As first reported by French website iGen.fr, Apple appears to be rolling out iCloud access to TV shows and movies in France. The feature allows users to download content purchased through iTunes to various Apple devices, and it has been available in the United States and elsewhere since 2011. The site first noticed access to the movies and TV show sections in the iTunes desktop app but confirmed the content is also accessible from Apple TV in the country.

As noted by TNW, a small number of users on Twitter are also reporting that access to TV shows and movies in the cloud is also now available in Holland and Sweden.

Other readers have said the feature is also available in Denmark, Greece, and Norway:

https://twitter.com/piratxmac/status/306775203080437761

It’s not clear if Apple has officially launched the feature or access has mistakenly been opened up temporarily. Apple has yet to update its iTunes in the Cloud availability page to reflect the rollouts.

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Sunrise Calendar, IMDb, iA Writer, Dolphin Browser, Myst, Finish, deals, more

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Sunrise Calendar: Launched today by former Foursquare designers, the free Sunrise calendar app is getting a lot of attention for its simplistic approach to combining calendars, Facebook events and birthdays, and weather forecasts based on your current location. The app initially only supports Google Calendar, includes Timezone support (a feature missing from many popular calendar apps), and integration with LinkedIn to “see faces of people you are meeting.”

Features:
☆ 100% free calendar app with a gorgeous design.
☆ Compatible only with Google Calendar for now.
☆ A completely redesigned calendar experience for your iPhone.
☆ Synchronization that just works, in real-time.
☆ Quick Add Event just by typing “Lunch tomorrow at 9pm” (long-press on the +).
☆ Reminders.
☆ Timezone Support. No more headache when travelling!
☆ Facebook Events and Birthdays included.
☆ See faces of people you are meeting with using LinkedIn.
☆ Weather forecast based on your location.
☆ Smart icons.
☆ Tag location to events.
☆ Use Google Maps for Directions.
☆ Connect multiple Google Calendars.

IMDB-iOS-appIMDb version 3.1: IMDb announced a nice update to its IMDb Movies & TV iOS app that brings a number of new features including links to titles available on Amazon Prime for users that have the  Amazon Instant Video app installed on their iPhone or iPad. The update also includes a Special Oscars section with a “list of nominees and photos from the red carpet and ceremony and live winners,” a new Recommendations feature, and a few improvements:

– Award information for celebrities and titles (iPad/iPhone)
– Titles available on Amazon Prime feature a link to watch if the Amazon Instant Video app is also installed (iPhone/iPad)
– Special Oscars® section: list of nominees and photos from the red carpet and ceremony and live winners on iPhone and iPad during the ceremony
– Recommendations: tap on the “i” in the corner of the poster to see why it’s recommended for you, rate the title if you’ve seen it, or indicate “not interested” (iPad)
– Improved accessibility for TV episode navigation (iPad)
– Updates to side navigation (iPad)
– Bug fixes include episode picker in VoiceOver (iPad)

Finish version 1.0.2: Improvements and new features for productivity app Finish:
1. There’s now an option in settings to start the week on Monday.
2. Smoother gestures!
3. Some small interface improvements
4. Good ol’ VARIOUS BUG FIXES!

iA Writer version 1.8: Popular text editor iOS app iA Writer gets a big update today that includes a new iCloud engine and UI, overall new look and feel for the entire app, and a ton of features and improvements:
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A&E, HISTORY, and Lifetime bring full episodes and movies to iPhone/iPod touch

A&E Networks finally rolled out iPad apps in December for watching full episodes and accessing content from its biggest networks including A&E, HISTORY, and Lifetime. The three apps provided extra content for Xfinity TV users, and A&E told 9to5Mac that support for AirPlay was on the way. Today, the company has brought all three apps to iPhone and iPod touch users. It is offering full episodes of shows like “Duck Dynasty,” “Storage Wars,” “The First 48,” “Pawn Stars,” “American Pickers,” “Swamp People,” as well as 25 full-length Lifetime movies. The updated A&E, History, and Lifetime apps not only include support for iPhone and iPod touch, but they also now provide iCloud syncing to resume episodes on any iOS device.

A+E Networks is expanding its award-winning content to smaller screens with new video watch apps available for free in iTunes for all iOS devices. Now on-the-go viewing goes beyond the iPad, viewers can watch full episodes, movies and exclusive clips from A&E, HISTORY and Lifetime on iPhone and iPod Touch.

To make the viewing experience even more seamless,  HISTORY, A&E and Lifetime apps now conveniently sync with multiple devices. For instance, if you’re watching an episode of Swamp People on your iPad at home you can then finish watching it on your iPhone so you don’t miss the train to work. Currently, viewers who sign in to verify Xfinity TV from Comcast will also have more access to content, including full previous seasons.

Apple releases iOS 6.1 with more LTE carrier support, Siri/Fandango movie ticket purchasing, iTunes Match song downloading

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Apple has released iOS 6.1 to iPad, iPhone, iPod touch, and Apple TV users. This public release follows five beta seeds to developers. The update is currently coming through over-the-air. To download the update directly from your iPhone, iPad, or iPod touch, head to Settings, then General, then Software Update. Your device will include installation instructions and release information here.

The update includes the following improvements for iOS device users:

  • LTE support for more carriers (Apple previously announced that it would add more LTE carriers this week). 36 additional iPhone carriers. 23 additional iPad carriers. 
  • Purchase movie tickets through Fandango via Siri (US only)
  • iTunes Match subscribers can now download individual songs from iCloud
  • New button to reset the Advertising Identifier.

As we previously noted, Apple TV users will enjoy new Bluetooth keyboard compatibility. We found that using a Bluetooth keyboard greatly enhances the Apple TV experience. Additionally, Apple has included new iOS 6.1 APIs for developers to be able to better integrate Apple’s mapping database into their App Store apps.

In a press release announcing the release of 6.1 (below), Apple’s Phil Schiller noted with “nearly 300 million iPhone, iPad and iPod touch devices on iOS 6 in just five months, it may be the most popular new version of an OS in history.”

We have posted more details on the Apple TV software update here. Direct iPhone, iPad, iPod touch links and Apple press release:


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Yep, iCloud is out again (Update: Fixed)

iCloud-down-Dec.17

Update: Apple has reported that all problems are now resolved with outages having lasted from 5:35 p.m. to 6:49 p.m.:

Screen Shot 2012-12-17 at 7.09.45 PM

Apple’s system status page is showing that some users are experiencing problems with iCloud and may not be able to access a number of services, including: Mail, Contacts, Photo Stream, Calendar, Reminders, Backup, and more. iMessage and other services, such as the App Store and iTunes, remain online. Apple’s recently updated system status page shows that the outages started happening around 5:30 p.m. EST.

Late last week Apple confirmed and quickly fixed issues that some users were having with being unable to access iCloud documents, Photo Stream, back up and restore, and iMessage. We’ll keep you posted.

(via TNW)

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Apple confirms some users unable to access iCloud docs, Photo Stream, Backup & Restore, iMessage and more

Screen Shot 2012-12-13 at 2.25.20 PM

Update: Apple’s iCloud status page said all services were back online as of 11:32 a.m. PST.

As noted by several 9to5mac readers and users on Twitter, iCloud users have experienced varying outages since early yesterday. As of 11:17 a.m. PST today, Apple’s iCloud support system status page confirmed: “Users may be unable to use iCloud Documents, Photo Stream or Backup & Restore. Users may also be unable to send or download attachments in iMessage. Normal service will be restored ASAP.” We can see from Apple’s updated “Recent” status updates that users have experienced a number of issues with iCloud in recent days. The issues range from not being able to access iCloud mail to incoming messages being “slow or unavailable.”

Many users still cannot get access to email and synced content. On Twitter, some reported iCloud being down since yesterday or longer.

[tweet https://twitter.com/Alan_Aoun/status/279298617364328450]

[tweet https://twitter.com/hogepodge/status/279299049088249856]

[tweet https://twitter.com/Vota_Idiota/status/279298793281830912]

[tweet https://twitter.com/RedOvenPizza/status/279298487399632898]

[tweet https://twitter.com/philaronson/status/279304551138484224]

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iTunes 11 will soon get the duplicate song detection that its predecessors had but Cover Flow unlikely

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As part of his favorable review of iTunes 11, Walt Mossberg noted that Apple commented on two particular features it took out.

Fans of iTunes will notice some omissions and flaws. The long-touted Cover Flow carousel of album covers has been dumped. The company says it found too few users considered it useful. A feature that finds duplicate entries is missing. Apple says it will soon be restored in a minor update of the program.

It is true that Cover Flow wasn’t the best way to find a song, but it was pretty neat.
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Review: Fantastical for iPhone, the calendar upgrade iOS 6 is missing

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Flexbits, makers of the popular Fantastical Mac app, launched an iPhone version of its streamlined calendar app this morning with the goal of bringing the simplicity and user-friendly experience it has become known for on the Mac to iOS users. The new Fantastical app might not be as feature-filled as other third-party calendar iOS apps, but what it lacks in features it certainly makes up for in style. After a week with Fantastical for iPhone, I can confidently say the app feels like the calendar upgrade iOS 6 was missing.

One thing I love about the Fantastical Mac app compared to other calendar apps, and even Apple’s own Calendars app on OS X, is the overly simple UI. Better yet is the app’s natural language parser, allowing users to enter a sentence such as “lunch tomorrow” to automatically schedule a lunch meeting for noon the next day. While Fantastical for Mac users will feel right at home with a familiar interface to the desktop menubar app, the introduction of a touchscreen also brings a big new feature to the Fantastical UI: the DayTicker…
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Apple confirms: iMessage and FaceTime back online

After a particularly long outage today, Apple says it has restored access to both iMessage and FaceTime.

9to5Mac readers first started alerting us today around 3:30PM ET. The outage lasted around four hours and was up and down for some users.

This outage was the latest in a long string of problems for Apple’s iMessages platform which seems to go down on a weekly basis.

[tweet https://twitter.com/9to5mac/status/270257763236597760]
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Dropbox remains unfazed by rival services, quadruples to 100M users over the last year

Even with the influx of cloud storage options like Apple’s iCloud and Google’s Drive, Dropbox is having continued success adding users, according to the company’s co-founder Drew Houston. Houston took to the company’s blog to boast that Dropbox now has 100 million users, quadrupling in the last year. Speaking to the New York Times, Houston further expressed that he is not worried about the competition that his company has seen. “Those companies are busy trying to build something we had four years ago. We’re out front,” Houston said, “We’re already out there and building smaller features and things. All those other companies have turf to protect, and they’re fighting a battle on a totally different front.”

Apple announced iCloud now boasts 190 million users on its last earnings call, as its integration with iOS helps bring new users. However in comparison, the Galaxy S III (not inside the US) comes with a free Dropbox account loaded with 50GB of storage, along with many HTC devices that come with 25GB — surely driving sales.
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Clear, Pinterest, Jingu Friends, Square Wallet, Fantastical for iPhone, iDisplay, more

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News:

Pay with Square at Starbucks: We already knew Starbucks was signed up to bring Square payments to 7,000 of its stores via the newly renamed “Square Wallet” app. Starbucks just confirmed in a press release that starting today it will officially begin accepting Square payments via a scanned QR.

Fantastical for iPhone: Those familiar with the Mac OS X desktop version of the Fantastical app will be pleased to know developers Flexbits have announced an iPhone version is in the works and coming soon. The Mac version is a slick, menu bar item calendar app for access to reminders and calendar functions, but also has support for iCal, BusyCal, Entourage, Outlook, iCloud, Google Calendar or Yahoo! Calendar. You can sign up to find out when it becomes available here.

New app releases:

Clear for Mac: We knew it was coming and today the Mac App Store version of the popular Clear to do app for iPhone officially makes its way to the Mac.

Jingu Friends:Originally available as a BlackBerry app with more than a million downloads since May 2011 and 3.5 million messages sent monthly, the developers of the Jingu Friends app have released an iOS version of the app today on the App Store. The app allows you to discover new people to chat with through a lounge environment that “immediately drops you into a global conversation stream where you can listen or participate.” From there you can find out more about the messaging apps participants use:

All messages posted on Jingu Friends are public, but users can take their conversations private through seamless integration into smartphone messaging apps like BBM, Hookt, WhatsApp and Kik.

Dragon’s Lair: The classic arcade game already made its way to iPhone and iPad earlier this year, and now the Mac version is available on the Mac App Store for $9.99 now.

FreshBooks for iPad: FreshBooks is coming to the iPad today with version 1.1 introducing a universal app that now supports both iPhone and iPad.

FreshBooks – The Fastest Way To Track Time, Organize Expenses & Invoice Your Clients, Anytime, Anywhere.

Updates: 

Pinterest version 2.1: Pinterest is introducing a new feature today that allows users to create up to three secret boards to share with friends and family. In a blog post, Pinterest explained how to use the new feature: “go to your profile, tap on the Boards tab, and scroll down to the bottom until you see a button that says Create a Secret Board.”

• Block or report other users
• Create up to 3 secret boards
• Edit boards from your device

Clear version 1.2: Clear for iPhone gets a big update today that brings iCloud support, the ability to share quotes on Twitter and Facebook, quick list switching, and more:
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Apple’s Eddy Cue joins Ferrari’s board of directors

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Ferrari announced in a press release for its 2012 financials today that Apple’s Senior Vice President Internet Software and Services Eddy Cue is joining its board of directors. Ferrari chairperson Luca di Montezemolo made the announcement during a meeting of the company’s board of directors earlier today:

I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board. His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.

Cue, who recently took on new responsibilities leading Siri and Maps following the departure of iOS chief Scott Forstall, also provided a statement regarding his nomination for the board:


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Apple continues rolling out and alerting users of new @iCloud.com email addresses

With the release of iOS 6 Beta 3 in July, Apple already started rolling out its new @iCloud email addresses starting with users creating new Apple IDs or enabling mail on iCloud for the first time. Since then, Apple has started rolling out @iCloud addresses to existing @me.com and @mac.com users, reserving users the same address but with the iCloud.com domain. Today, Apple is sending out notification emails to more iCloud users to inform them an iCloud email address has been reserved and is ready to access.

Apple provided instructions for switching to the address here.

Best Buy knocks 15% off of iTunes gift cards (Update: 20% off for Rewards members)

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From 9to5Toys.com:

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Today only, Best Buy is knocking 15% off of iTunes gift cards in all denominations both in physical and online with free shipping. Update: Best Buy Reward Zone members can get 20% off (free to sign up). The discount applies to all of Apple’s media including music, videos, movies, books, iOS and Mac Apps and more.

Perhaps you can knock out your holiday shopping a little earlier this year?

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Observations on Forstall and Browett departures from Apple (Updated)

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The announcement

We knew that Browett was fired last week, but Apple was waiting for a good time to announce the move. We’re not sure exactly what was the nail in Forstall’s coffin but Inside Apple/Fortune’s Adam Lashinky’s take is that Forstall’s refusalto sign the Maps apology is what sealed his fate. Forstall was at last week’s iPad mini event but uncharacteristically didn’t present anything.


iPad Mini launch last week

Interestingly, Cook also did the apologizing for Browett’s hair-brained schemes to cut head counts at Apple Stores ahead of the holiday shopping season to save a few bucks.

Lesson to learn: Be big enough to apologize publicly. Look at Bob Mansfield. Out of Retirement Mansfield publicly apologized for the Retina MacBook Pro EPEAT fiasco; fast forward months and all of a sudden he’s got his own division and a lucrative two year contract. Apple execs should be falling over themselves to apologize for their mistakes going forward.

The rationale

Browett’s situation was simple: everyone hated him, especially his retail employees. Apple watchers, especially those familiar with Dixons in the UK (Americans: think Best Buy), were shocked at the decision to allow him to follow Ron Johnson as Apple’s Retail head.  Cook initially defended Browett but the #Firebrowett movement was too strong. So far Tim Cook is 0 for 2 in big outside hires (Mark Papermaster was hired during one of Jobs’ absences) . That might be something to be concerned about.

Forstall’s departure is an entirely different situation. Although more information may come to light, in the hours after the announcement it seems a power struggle happened, and the Ive camp won out over Forstall’s.  The two execs and Steve Jobs subordinates have faced off for years and reportedly wouldn’t be in the same meetings unless called specifically by Tim Cook. It certainly didn’t help that Mansfield didn’t like Forstall either. I think we’ll hear more of the details in the weeks and months ahead.

The new situation
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Apple announces iCloud up 40M users to 190M since July

During its Q4 earnings call today, Apple announced it is now up to 190 million iCloud users. That’s an increase of 40 million users since it last updated us on the progress of the service in Q3. Back in July, Apple said the service was at 150 million users—up 25 million in three months since they reported 125 million users in April. iCloud is clearly continuing to pick up speed and increasing its growth rate, with the company adding 40 million new users in the last three months for its fiscal Q4.

iBooks 3.0 now available to download, adds iCloud purchase history and new scrolling theme

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As promised by Apple during its media event this afternoon, iBooks 3.0 is now available for users to download from the iTunes App Store. Haven’t heard? The updated app offers better integration with iCloud, and it now shows purchased books across your iTunes account on one shelf for more seamless reading. Furthermore, the folks in Cupertino have added a new scroll theme that allows users to “scroll vertically through books with the flick of a finger”—infinite scrolling. It’s a feature iPad mini users are sure to love.

Competing with a similar Kindle feature, Apple also made its iBooks platform a bit more social with this update. Users can now share their favorite quote over Facebook and Twitter—a much-requested feature among the more hardcore readers.

Lastly, in the 3.0 update, iBooks grabbed 40 more languages, including: Japanese, Chinese, and Korean. You can grab the update right on your iOS device from the App Store. For you book junkies, Apple also updated its iBooks Author software with new features this afternoon.

Full feature list below:

Apple shows off new iBooks, available today

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Apple CEO Tim Cook is live on stage at the company’s special media event in California, and he just announced a new version of iBooks.

News and features:

  • 400 million iBooks downloads
  • Continuous scrolling
  • Better integrated with iCloud— purchased books show up on shelf
  • Fantastic new ways to share — tap favorite quote and share on Facebook and Twitter
  • Supporting over 40 languages— new Korean, Chinese, Japanese
  • Available today, free download

Education news and iBooks Author:

  • iBooks textbooks reinvent the textbook full screen gorgeous layouts, interactive
  • Textbook available for 80 percent of high school
  • 2,500 US classrooms with iBooks textbooks
  • Publishers can now take own fonts and provide custom look
  • Multitouch widgets
  • 94 percent of fortune 500 is testing or deploying iPad—seeing similar in smaller business


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Apple planning fixes for keyboard glitch, Wi-Fi, Passbook bug, & Exchange in iOS 6.0.1 update?

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According to a report from BGR, a reliable source informed it that Apple has begun testing iOS 6.0.1 with U.S. carriers in anticipation of a release in the coming weeks. Also mentioned in the report is a list of fixes apparently included in the update that address many of the issues users have complained about since the launch of iOS 6. Among them is a fix for the horizontal glitches that some have experienced in the iOS keyboard and folders and a number of other bug fixes for recently reported problems.

The report said the update would also bring a fix for issues with cellular data, improved Wi-Fi, as well as “a problem with the camera’s flash not going off.” Other fixes Apple will release with iOS 6.0.1 are related to iTunes Match, Passbook, and Exchange bugs:


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Apple begins construction on two massive 338,000 square-foot buildings at new Prineville, Oregon data center

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The 10,000 Sq ft. building currently on Apple’s property in Prineville

Following reports in February that Apple purchased roughly 160-acres of land in Prineville, Ore., for $5.6 million, The Oregonian reported today Apple has now started the first $68 million phase of construction. The new land will apparently consist of two 338,000 square-foot buildings behind a 10,000 square-foot modular data center it has already built on the property. The $68 million figure for the first phase of construction covers one of those two buildings, according to plans filed with Crook County and dug up by The Oregonian:

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Review: Tweetbot for Mac – blame the $20 on Twitter, the awesomeness on Tapbots

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It’s finally here. Tapbots unleashed a new member of their extremely popular Tweetbot family on the world today in the form of Tweetbot for Mac. The new bot has been eagerly awaited by Twitter users since it went into public alpha in the middle of July.

The OS X version of the popular iOS client boasts a similar feature-set, including timeline position syncing between devices via Tweet Marker, and even more syncing options through iCloud. Keep reading for all the details (and a ton of screenshots).


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Apple extends complimentary iCloud storage for MobileMe users until September 30th 2013

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9to5Mac readers who migrated from MobileMe are reporting that their complimentary extra storage has been extended an extra year. Apple’s support doc is here.

From: iCloud <noreply@icloud.com>
Date: October 5, 2012, 3:38:18 PM PDT
To: 9to5mac
Subject:Your complimentary iCloud storage upgrade has been extended at no charge
Reply-To:no-reply@apple.com

When you moved your MobileMe account to iCloud, we provided you with a complimentary storage upgrade beyond the standard 5GB that comes with an iCloud account to help you with the transition. Originally, this storage upgrade was set to expire on September 30, 2012.

As a thank you to our former MobileMe members, we will continue to provide you with this complimentary storage upgrade at no charge, for an additional year, until September 30, 2013. No action is required on your part. For complete details, please read this article.

iCloud Team

All of the details from Apple’s Support Doc:


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Apple’s iCloud outage finally ends but some of those users left with malformed emails

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The iCloud outage, which began Tuesday and affected roughly 2 percent of Apple’s 200 Million iCloud users, now appears to be over. However, some iCloud users wrote to tell us that Apple just dumped all of their email into the Inbox with 12/31/69 dates and jumbled Subject lines. One reader’s email now looks like this:

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An excerpt from his frustrated email is below. I hate to say this about a company that makes the best hardware and OS software in the world, but it would be hard to trust my junkmail to iCloud at this point.


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‘Get a Mac’ ad creator leaves TBWA/Media Arts Lab, new clients include Samsung and Microsoft

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[youtube=http://www.youtube.com/watch?v=C5z0Ia5jDt4]

Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.

“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”

Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.

Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.


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