Imagination Technologies Stories April 19

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Following Apple’s announcement that it expected to stop using Imagination Technologies’ GPU designs in iPhones and iPads within two years, UBS has put together a forecast of the financial impact.

UBS predicts that Apple will initially reduce the royalty rate it pays on each iPhone and iPad produced to just ten cents per device before ceasing payments altogether after two years …

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Imagination Technologies Stories April 14

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Update: The WSJ reports that Apple is withholding licensing fees from Qualcomm pending resolution of the legal dispute between the two companies. A source estimates that Apple accounts for around 12% of the company’s total revenue. Qualcomm’s share price is down 19% so far this year.

We saw recently the impact on the share price of Imagination Technologies when Apple announced that it expected to stop using the company’s GPU tech within two years. The stock plummeted by 70%, reducing its market valuation by hundred of millions of dollars.

Not surprising when it turns out that royalty payments from Apple on the company’s chip designs forms almost half of the company’s income – and it is not the only company to be so heavily dependent on Apple’s business …

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Imagination Technologies Stories July 5, 2016

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Digitimes report claims that Apple suppliers are facing pressure from Apple to reduce costs, with major players like Foxconn and Pegatron affected. Apple is in some cases adding suppliers into the mix to help drive down pricing. It was recently reported that Sharp was gearing up to compete with Samsung and LG for the OLED displays Apple is expected to use for future iPhones.

Currently, Largan is facing strong competition from Japan-based Kantatsu over camera module orders, while Foxconn and Pegatron are seeing Apple adding new ODM partners such as Wistron for the production of its new iPhone.

Taiwan’s printed circuit board (PCB) players are also competing aggressively over Apple’s orders by cutting prices.

A major British supplier has also just posted the largest loss in its history …

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Imagination Technologies Stories March 22, 2016

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Update: In a statement to CNBC, Apple has confirmed it is not planning to make an offer for Imagination Technologies. It did however hold some talks with the company about undisclosed topics.

ArsTechnica is reporting that Apple is in ‘advanced talks’ to acquire Imagination Technologies, makes of the PowerVR mobile GPU designs Apple licenses for its A9 and A9X SoCs. The company declined comment about any such acquisition of course. Apple began using Imagination Technologies GPUs since the Apple A4 chip. Rumors have been bubbling in recent years that Apple will eventually start designing its own mobile GPUs, in the same way it designs custom CPU silicon today. An acquisition of Imagination Technologies would be a clear signal the company is moving in that direction.

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Imagination Technologies Stories September 1, 2012

As part the International keynote presentations at IFA this year, AMD exec and president of the HSA foundation, Phil Rogers, took the stage to give an update on the current state of the not-for-profit alliance. For those of you unfamiliar with the foundation, HSA (Heterogeneous System Architecture), is described as “a heterogeneous compute ecosystem, rooted in industry standards, for combining scalar processing on the CPU with parallel processing on the GPU while enabling high bandwidth access to memory and high application performance at low power consumption.”

While the addition of Samsung, among other partners Texas Instruments, ARM, AMD, and Imagination Technologies, was the big news of the day for most, a short demo by partner Apical was what really caught our attention.

Apical’s “Assertive Display” technology is already present in a few devices, such as Sharp’s AQUOS PHONE SH-01D, but during its demo for the HSA keynote, Apical showed off the tech working on an iPad…

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Imagination Technologies Stories January 10, 2012

Imagination Technologies, a British-based maker of a mobile graphics and microprocessor chip technology, announced last June its new mobile graphics architecture code-named Rogue. Today, the company shed more light on the first two PowerVR Series6 designs, the G6400 and G6200. According to a press release issued today, we can expect 20 times the performance of current-generation hardware with five times greater efficiency.

The G6400 and G6200 have two and four compute clusters, respectively, with computing performance “exceeding 100 gigaFLOPS” and “reaching the teraFLOPS range.” Base features supported by all members of the Series6 family include OpenGL ES ‘Halti,’ OpenGL 3.x/4.x, OpenCL 1.x – all of which are supported and widely used by Apple’s iOS mobile operating system. They also support Microsoft’s DirectX10 and some chips are said to be WHQL DirectX11.1-compliant.

Eight chip makers signed up for the new designs so far, including ST-Ericsson, Texas Instruments, MediaTek, Qualcomm, Texas Instruments and Renesas Electronics. Whether Apple is amongst the two unnamed licensees is anyone’s guess, but one could assume that Apple’s custom-built mobile chips would continue using Imagination’s efficient PowerVR architecture.

Other advanced features supported by the Rogue architecture include:

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