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Phil Schiller

Senior Vice President - Worldwide Marketing

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Phil Schiller rejoined Apple in 1997 as Senior Vice President of Worldwide Marketing, the same year that Steve Jobs returned. Phil is a well recognized Apple executive with his regular, enthusiastic stage presence at Apple events. He is also known for personally addressing customers’ product concerns. Some of his major accomplishments include the rise in popularity of Mac computers, innovating in the mobile phone space with iPhone, and spearheading the digital music revolution with iTunes and iPod. Also, he is supposedly credited with conceiving the click wheel idea for the original iPod.

Phil first started at Apple in 1987 as a Product Marketing Manager. He went on to work as the Director of Product Marketing at FirePower Systems and then as the Vice President of Marketing at Macromedia before he returned to Apple after a decade. Even though his Bachelor’s degree is in Biology from Boston University, he has a background as a programmer and systems analyst in addition to his almost thirty years of marketing and management experience.

Apple to debut new Photo sharing social Network at WWDC, reason Schiller quit Instagram?

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According to a report from The Wall Street Journal, Apple is about to unveil an upgraded iCloud service at WWDC in June. Citing the usual sources “familiar with the matter,” the report also claimed the features would include new photo-sharing capabilities for sharing and commenting on sets of photos. It also mentioned the ability to sync video to iCloud, which sounds a lot like a Video Stream feature that we mentioned last year. Perhaps this is the reason Phil Schiller no longer needed Instagram?

The new features, expected to be announced at Apple’s world-wide developer conference beginning June 11, will allow iCloud users to share sets of photos with other iCloud users and to comment on them, these people said… Apple is trying to better compete in the red-hot market for photo sharing, dominated by fast-growing online services such as Facebook Inc. and mobile apps like Instagram—which Facebook has agreed to acquire for $1 billion.

We revealed last September that Apple was readying its Find My Friends network. At the time, we reported references to video streams that indicated Apple was likely considering a video syncing/stream feature similar to Photo Stream.

According to the report, Apple is “rolling out new features cautiously” as it worries about the cost of storing large amounts of data, but is also considering increasing the maximum number of photos and albums users can store:
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Benchmarked: New iPad’s A5X vs iPad 2’s A5 vs Tegra 3

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At the launch of Apple’s third-gen iPad, the company’s Marketing Chief Phil Schiller claimed the device’s new A5X processor with quad-core graphics provided up to 4x the graphics performance of NVIDIA’s Tegra 3 chip. Schiller also claimed the new chip provided 2x the graphics performance of the iPad 2’s A5 chip. NVIDIA was skeptical of the benchmark data behind the claims, but early benchmarks seemed to show A5X outperforming a Transformer Prime running Tegra 3 in the majority of tests.

New benchmark data provided by IGNshows the iPad 2’s A5 chip outperforming both the A5X and Tegra 3 with the A5X’s improved graphics going largely toward powering the new iPad’s high-resolution Retina display of 3.1 million pixels. The A5X shows a significant increase in performance over iPad 2 and Tegra 3 devices only when the chip is not forced to power the Retina display in “off-screen” benchmarks.


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Apple announces iBooks Author, a free Mac app for authoring interactive e-books

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Apple’s education event is underway at New York City’s Guggenheim Museum where the company announced the “iBooks 2″ app, a major new version designed to help integrate the iPad into school curriculum. That was Apple’s first highlight of the event — reinventing textbooks. We have been given some interesting metrics, and now Schiller unveiled “iBooks Author.” It is a new (and free!) Mac app for authoring e-books.

“Authors are going to love to use iBooks Create to create not only textbooks, but any kind of book,” said Schiller. Roger Rosner, Apple’s vice president of Productivity Software and iWork took the stage to give an interesting demonstration. Upon choosing one of the templates that ship with the program, users can begin adding their own photos, movies, text and multi-touch widgets in a fashion similar to the Pages program.

The iBooks Author reflows text dynamically, WYSIWYG-style, as you drag page elements around. It also supports Microsoft Word format, and the app is clever enough to automatically create sections and headers and lay out the pages automatically when you drop a Word document onto the chapter. Additional tidbits are available after the break.

[slideshow]

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Jobs viewed textbooks as the next business he wanted to transform…

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The New York Times reveals yet another tidbit from the Steve Jobs bio: The next business he wanted to transform was the school textbook business.

He held meetings with major publishers about partnering with Apple, the book says. If textbooks were given away free on iPads he thought the publishers could get around the state certification of textbooks. Mr. Isaacson said Mr. Jobs believed that states would struggle with a weak economy for at least a decade. “We can give them an opportunity to circumvent that whole process and save money,” he told Mr. Isaacson.

It isn’t exactly clear how the business model would work in this case but perhaps the fruits of that labor will be seen in coming months and years.

Perhaps more tantalizing, the Times teases that in his resignation meeting, Jobs also peppered Scott Forstall and Phil Schiller with questions about the data capacity of 4G cellular networks and what features should be in future phones. (FaceTime?!)


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Will Scott Forstall start tweeting on Monday?

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iOS software head and frequent Apple Keynote presenter Scott Forstall got his Twitter account verified in July of last year.  That was right after the Apple-Ping-Facebook breakup (iOS Facebook integration was planned in late betas) and, with the benefit of hindsight, about the time Apple may have started getting the idea of Twitter integration.

He follows one account: Conan O’Brien’s, but has yet to send out his first tweet.

Two recent reports say that Apple will integrate Twitter into its iOS 5 as a low level, integrated service with “mediastream” integration.

Forstall will likely be on stage presenting what this Twitter integration will allow iOS users to do.  He may even send out his first Tweet.

Maybe SJobs gets a twitter account as well?  Nah.

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