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Siri AI may require a paid subscription for heavy users

Siri AI

On Tim Cook’s final earnings call before formally resigning as Apple’s CEO, artificial intelligence was a hot topic of conversation. The investor community is interested in Siri AI’s potential to boost iPhone upgrades, and at the same time concerned about what it means for Apple’s rising capital expenditure costs.

Cook suggested that the financial outlook for Siri AI is still unclear, but did mention in passing that heavy users of Siri AI will be faced with an iCloud+ subscription paywall.

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Apple Upgrade program launches, foldable iPhone hype, Apple smart glasses release date 

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Benjamin and Chance break down all the details about Apple’s newly-launched Upgrade Program, while Chance gets frustrated with some of the edge-cases of Siri AI. The Apple smart glasses are now rumored for a WWDC 2027 debut, and the new Samsung Galaxy Z Fold 8 builds hype for the upcoming iPhone Fold.

And in Happy Hour Plus, we review how our 2026 annual predictions are faring so far. Subscribe at 9to5mac.com/join.

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9to5Mac Daily: July 30, 2026 – iOS 26.6, Apple’s smart home plans

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Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Backblaze: Backup you can rely on. Save 20% with code 9to5daily.

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Deals: MacBook Pro $500 off, rare MacBook Air discounts, AirTag 2, charging gear, MagSage Battery, more

Today’s 9to5Toys Lunch Break is headlined by the ongoing price drops on AirPods Pro 3 at $50 off and AirPods Max 2 at $100 off, as well as the best price ever on Apple’s AirTag 2, but we also spotted some rare M5 MacBook Air deals – 10-Core base model $150 off and the 13-inch with the 70W charger at $1,199. On top of that, Amazon is now offering Apple’s 20-core 2TB M5 Pro MacBook Pro at $300 off and this 16-core model is $500 off. Just be sure to scope out the Apple iPhone Air MagSafe Battery sitting down at the $59 Amazon all-time low (40% off) and the charging gear deals we have down below as well. 

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No surprises expected from today’s AAPL earnings report, but one huge question

Apple will today announce its earnings for its fiscal Q3 ending in June, with the usual Q&A with analysts following immediately afterwards. It follows the company briefly hitting a $5 trillion market cap before slipping back slightly.

Today will be the final earnings call with Tim Cook as CEO, and analysts aren’t expecting any surprises – but there will be one very big question …

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