car ▪ August 21

AAPL: 105.76

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Apple appears to have hired yet another former Tesla engineer to join its ever growing automated car team. First noticed by Reuters, Apple has hired Jamie Carlson to likely join its car team. Carlson’s LinkedIn profile reflects that he has left Tesla and joined Apple, although his role at Apple is simply listed as a a member of a special projects group.

While at Tesla, Carlson worked on its Autopilot self-driving program. Prior to his stint at Tesla, he worked on automotive vision systems for Gentex Corp. expand full story

car ▪ July 24

BMW i3-Apple

Apple and BMW have engaged in negotiations over Apple’s interest in using BMW’s i3 electric cars as a basis for its own electric car project, according to a new report from German publication

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car ▪ July 20

carplay

According to a report from The Wall Street Journal, Apple has hired a seasoned veteran from the automotive industry for its rumored car initiative. The report claims that Apple has hired Doug Betts, who previously led global quality control at Fiat Chrysler Automobiles. Betts worked at Fiat Chrysler until last year and started at Apple earlier this month.

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car ▪ May 19

car ▪ February 14

Oatmeal-autonomos-carImage via the Oatmeal

One of the weird details in the WSJ report on the Apple electric car project yesterday was this bit:

Other Silicon Valley giants are looking at autos. Google Inc. has been working on a self-driving car for years. The head of Google’s autonomous vehicle project said last year that the company aims to forge a partnership with auto makers to build a self-driving car within the next few years. A self-driving car is not part of Apple’s current plan, one of the people familiar with the project said.

This morning’s Reuters report contradicts the earlier WSJ report saying that Apple’s electric car will be autonomous.

“It’s a software game. It’s all about autonomous driving,” the source said.

That makes a lot of sense. In 5 years, many cars will have some level of autonomy built in. In 10 years, most cars will be autonomous. Every major automobile manufacturer and most big tech companies see the huge potential here and are actively investing in R&D.

Google and Tesla are the most obvious leaders in this field. Google’s Autonomous car project is well on its way. With public demonstrations already happening and Google lobbying governments for legislation to allow for autonomous driving, the groundwork is already being laid out.

Doug Field, a former Apple executive, demonstrated Tesla’s autonomous driving to me a few months ago (along with an insane 0-60mph time). Tesla expects to have at least partial autonomy in its cars within a year and its cars coming off the assembly line already have the hardware on board to do a lot of this.

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car ▪ July 9, 2013

apple-patent-auto-touchscreen

A new Apple patent published today by the United States Patent and Trademark office (via AppleInsider) could show some of Apple’s future plans for bringing iOS to the car through its partnership with various car manufacturers. Earlier this year at WWDC, Apple showed off its new iOS in the Car feature that will bring enhanced iOS integration for apps such as Maps and Siri to select vehicles sometime next year. Today, Apple describes how it could also be doing some work on the touch panels that will control these new in-car features.  expand full story

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