car March 1

AAPL: 100.53

3.84
Stock Chart

According to a report from Silicon Valley Business Journal, Apple has recently leased a 96,000-square-foot industrial property in Sunnyvale, California. The property was originally home to a Pepsi bottling plant, but Apple now occupies the entire space. It has widely been reported in the past that Apple is testing its Project Titan electric car initiative in Sunnyvale, with the company reportedly operating a shell company called Sixty Eight Research out of the city.

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car January 20

AAPL: 96.79

0.13
Stock Chart

Rumors of Apple Car (codename ‘Project Titan’) continue to swirl and there’s plenty time left for Apple to solidify or change its plans, given the expected launch of the new automobile is still five years away. However, that isn’t stopping car company executives weighing in on the rumors. Whilst GM execs diss the idea of Apple investing in an electric car as a ‘gigantic money pit’, an executive from Ford seems enthused by the prospect. In an interview with Trusted Reviews,  Don Butler, Executive Director for Ford Connected Vehicles, said that they welcome competition and thinks technology companies can pull it off.

“We welcome others joining. We welcome the activity that’s in the space. We think it’s exciting. It’s actually changed that we are embracing,” said Butler, speaking to TrustedReviews at the CES 2016 tradeshow in Las Vegas. “So I think Apple can do it. I think Google can do it.”

Watch the full interview in the video after the break …

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car January 11

AAPL: 98.53

1.57
Stock Chart

During an interview at Tesla’s design Studio in Los Angeles, Tesla CEO Elon Musk commented on Apple’s rumored electric vehicle program, codenamed “Project Titan“. It was hardly the first time the CEO commented on the project, but it always interesting to hear about the possibility of Apple bringing an electric car to market. This time Musk called the project under-development an “open secret” and agreed that Apple is “serious about it.” expand full story

9to5toys 

car October 28, 2015

AAPL: 119.27

4.72
Stock Chart

A patent troll is currently suing Apple, Samsung and half the automotive industry – as well as other companies – over the use of a vague, decade old patent that covers operating certain functions of a vehicle, like starting the engine and locking/unlocking doors, through a “watch” – now known as a “smartwatch”.

Intellectual Capital Consulting (LCC), the plaintiff in the lawsuit (which we embed below), claims that the defendants are using patented technology in smartwatch products and software that they are selling or contributing to sell. expand full story

car August 21, 2015

AAPL: 105.76

-6.89
Stock Chart

Apple appears to have hired yet another former Tesla engineer to join its ever growing automated car team. First noticed by Reuters, Apple has hired Jamie Carlson to likely join its car team. Carlson’s LinkedIn profile reflects that he has left Tesla and joined Apple, although his role at Apple is simply listed as a a member of a special projects group.

While at Tesla, Carlson worked on its Autopilot self-driving program. Prior to his stint at Tesla, he worked on automotive vision systems for Gentex Corp. expand full story

car July 24, 2015

Apple and BMW have engaged in negotiations over Apple’s interest in using BMW’s i3 electric cars as a basis for its own electric car project, according to a new report from German publication

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