AAPL climbs to #5 in Fortune 500 as gross revenues reached $170B

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Apple’s gross revenues of $170B were enough for the world’s most valuable company by market cap to climb one place in the Fortune 500 ranking, from 6th to 5th place.

Apple was placed behind Walmart, Exxon, Chevron and conglomerate holding company Berkshire Hathaway (which owns large chunks of such well-known brands as Heinz, Coca-Cola, Mars and American Express). Phillips 66, General Motors, Ford Motor, General Electric and Valero Energy make up the rest of the top 10.

While Apple ranks fifth in terms of revenues, its huge cash reserves mean that it has tended to alternate with Exxon as the world’s most valuable company when measured by market capitalization, and is arguably significantly undervalued by most measures …  Read more

inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store

inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami.   Read more

Apple snatches top corporate reputation score from rival Google

Apple earned the top spot in a new corporate reputation study by Harris Poll (via TechCrunch). It awarded Apple with a corporate reputation quotient of 85.63, which is enough to displace a second-ranked Google with a score of 82.82. Only eight companies earned an RQ score of 80 or above that denotes “excellent reputation.” Apple’s achievement is even more noteworthy knowing Google ranked as last year’s most reputable corporation. Facebook and Intel did not appear on the list this year at all. As for Apple’s rise:

Apple’s current dominance is built on strong investments in its brand, predominantly through its products and services. This one-dimensional approach to building reputation has ultimately yielded high associations with all six reputational dimensions. Conversely, Hewlett Packard, which once out-ranked Apple, has headed in the reverse direction. Hewlett Packard’s slowly eroding reputation has been injured by negative perceptions on Ethics and Vision & Leadership dimensions, and its brand is beginning to feel the damage.

Beverages giant Coca-Cola (No. 3), online retailer Amazon (No. 4) and multinational confectionery, food and beverage conglomerate Kraft Foods (No. 5) round out the top five. Apple ranked the highest in Financial Performance, Products & Services, Vision & Leadership and Workplace Environment—four  out of the six key dimensions in reputation. Interestingly, Amazon.com rules the Emotional Appeal category, even though it lacks brick-and-mortar stores and has a limited human interaction with its customers…

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