displays July 2

Two new reports out of Asia this morning purport to shed light on improvements coming to Apple’s next-generation Apple Watch and the iPhone 6S.

According to a report out of Korea (via Naver/Digital Daily), Apple has decided to source flexible OLED screens for the Apple Watch 2 from both Samsung and LG, prioritizing improved outdoor visibility rather than changing the screen size, shape, or resolution. Outdoor screen visibility is a particular issue for the more reflective, sapphire-faced Apple Watch and Edition, which noticeably reduce the underlying screen’s apparent brightness compared with the glass-faced Apple Watch Sport. The report also claims Apple is more concerned about thinning components than reducing weight, in order to make room for a larger battery.

A second and more questionable report out of Taiwan, allegedly posted to microblogging site Weibo by a Foxconn employee before being pulled and recirculated by PhoneArena, claims to offer a series of additional details regarding the upcoming iPhone 6S. As detailed below, a new pink color, higher-resolution cameras with Force Touch simultaneous video/photo modes, and a faster Touch ID fingerprint scanner are all said to be on tap…

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displays June 29


Apple Watch Sport’s Ion-X Glass display (left) vs Apple Watch w/ Sapphire display (right)

DisplayMate is out with a new report today, this time applying its usual detailed analysis to the different displays that come with the various models of Apple Watch. In case you didn’t know already, Apple is using a sapphire display on its pricier, mid-range collection of Apple Watch, as well as with the higher-end Apple Watch Edition. That’s opposed to the Ion-X glass display on the less expensive, entry-level Apple Watch Sport models. But the report shows a detailed analysis of what many users have already noticed: despite sapphire being more scratch resistant, in many cases the cheaper glass display performs better in terms of screen reflectance and visibility in outdoor lighting: expand full story

displays May 12


displays April 4

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments. The new, unique display will be shown at all Apple Stores with glass front windows and it is themed akin to the application icon arrays on the Apple Watch’s Home screen. According to the source who provided the above rendering, each circle is packed with Mac mini-powered LED lights that will show off different colors, patterns, and effects throughout the day. The new front of store visuals will continue to stay live after the Apple Watch launches on April 24th as Apple can simply remove the “Coming Soon” label shown on the above render…

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displays March 31

Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.

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displays November 20, 2014


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