Fifth Avenue ▪ June 13

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.

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We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

The bank vault room.

A photo posted by Patrick Sleem (@patrick1ny) on

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

Many more images below: expand full story

Fifth Avenue ▪ September 29, 2014

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Microsoft has confirmed its rumored plan to open what it describes as its “first flagship store” on Manhattan’s Fifth Avenue, a few blocks away from Apple’s glass-cubed flagship store, reports the WSJ.

“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” said David Porter, corporate vice president for Microsoft retail stores. “This is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.”

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Fifth Avenue ▪ August 28, 2014

Fifth Avenue ▪ August 6, 2014

 

Microsoft wants to build a new 8,700 sq. ft. retail store on New York’s Fifth Avenue, just a few blocks away from Apple’s cube, the New York Daily News reported today. The two-story building located at 677 Fifth Avenue is currently vacant, but the Redmond-based software giant wants to setup shop near one of its competitors most iconic locations.

Microsoft has been walking in the shadow of Apple’s retail success for years now. In 2009 the company poached George Blakenship from Cupertino’s retail arm to run its own (weirdly similar) stores. Since then, the Microsoft has been taking advantage of open spaces near a few Apple stores to try to get in on the action.

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Fifth Avenue ▪ May 7, 2014

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New Yorkers (and the tourists who come to the city) love their Apple gear, it seems, and five stores in Manhattan just isn’t enough. Just last night we reported that Apple was planning to open a new Store in the New World Trade Center complex.  The race to #6 after Soho, Meat Packing District, 5th Avenue, Lincoln Center, and Grand Central is on as ifo Apple Store reports that Apple is planning to open a sixth store on the island in a former bank building on Madison Avenue next year.

Continuing its tradition of creating magnificent stores from historic buildings, Apple has begun work to transform a former bank building on New York City’s Upper East Side into a retail store. Various sources confirm that construction planning is underway for 940 Madison Avenue, a limestone and marble building now occupied by luxury retailer VBH …

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Fifth Avenue ▪ September 19, 2013

As online sales for the iPhone 5s begin to go live in Australia, Asia, and now the UK, lines outside of Apple stores around the world are starting to grow in anticipation the September 20th, 8AM retail launch of the iPhone 5s and 5c. Shipping times for the 5c have been slipping since preorders went live last week, but Apple seems to be in even shorter supply of the iPhone 5s as shipping times are starting at 7-10 days in most countries where online orders have already kicked off.

If you’re expecting to queue up to get your hands on an iPhone 5s like the many customers pictured below, you might want to get in line soon. We learned earlier today that retailers, including Apple stores, are getting little to no Gold and white iPhone 5s units, and will mainly have just the new Space Grey model available in store. However, as we’ve seen following launches in other countries today, the 5s in all colors seems to be in shorty supply even for online orders.

The September 20 iPhone 5s and 5c retail launch will take place in the US, Australia, China, Canada, Germany, France, Singapore, UK, and Japan.

Head below for a look at the long lines starting to form outside Apple Stores around the globe: expand full story

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