Fifth Avenue Stories October 26, 2015

Microsoft says iPhone users welcome in Apple Store-like 5th Ave Microsoft Store

After setting up shop just a few blocks away from Apple’s signature retail store on Manhattan’s Fifth Avenue, Microsoft says that iPhone users will be welcome to drop into the new Microsoft Store opening today, reports the NY Times.

“If you bring your iPhone in here, I’d love to show you how to use Office on it,” said Kelly Soligon, senior director of retail stores marketing at Microsoft.

While the piece notes that previous Microsoft Stores have seen few visitors, the company is hoping that its recently-launched Surface Books will change that.

Photo: Engadget

Fifth Avenue Stories June 13, 2015

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.

apple-store-ues

We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

https://instagram.com/p/33w5KuApm2/

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

Many more images below: expand full story

Fifth Avenue Stories September 29, 2014

microsoft

Microsoft has confirmed its rumored plan to open what it describes as its “first flagship store” on Manhattan’s Fifth Avenue, a few blocks away from Apple’s glass-cubed flagship store, reports the WSJ.

“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” said David Porter, corporate vice president for Microsoft retail stores. “This is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.”

expand full story

Fifth Avenue Stories August 28, 2014

Apple successfully patents iconic glass cube design of Fifth Avenue store in NYC

A few weeks after Apple was granted a European trademark on the key design elements of its retail stores, the company has been awarded a U.S. patent on the iconic glass cube design of its Fifth Avenue store in Manhattan. Steve Jobs is one of those credited as an inventor.

Patently Apple reports that Apple also applied for a trademark for the design back in 2010, but no decision has yet been made on that.

Apple was granted a patent for the similarly iconic glass cylinder design for its Shanghai store back in 2012.

Apple has been renewing the interior design of its stores around the world, and creating a new organizational structure as Angela Ahrendts focuses on further international expansion. It is reportedly working on the largest Apple Store in the world in Dubai.

Fifth Avenue Stories August 6, 2014

 

Image via @darth

Image <a href="https://twitter.com/darth/status/497151434924638208" target="_blank">via @darth</a>

Microsoft wants to build a new 8,700 sq. ft. retail store on New York’s Fifth Avenue, just a few blocks away from Apple’s cube, the New York Daily News reported today. The two-story building located at 677 Fifth Avenue is currently vacant, but the Redmond-based software giant wants to setup shop near one of its competitors most iconic locations.

Microsoft has been walking in the shadow of Apple’s retail success for years now. In 2009 the company poached George Blakenship from Cupertino’s retail arm to run its own (weirdly similar) stores. Since then, the Microsoft has been taking advantage of open spaces near a few Apple stores to try to get in on the action.

expand full story

Fifth Avenue Stories May 7, 2014

MNY325745

New Yorkers (and the tourists who come to the city) love their Apple gear, it seems, and five stores in Manhattan just isn’t enough. Just last night we reported that Apple was planning to open a new Store in the New World Trade Center complex.  The race to #6 after Soho, Meat Packing District, 5th Avenue, Lincoln Center, and Grand Central is on as ifo Apple Store reports that Apple is planning to open a sixth store on the island in a former bank building on Madison Avenue next year.

Continuing its tradition of creating magnificent stores from historic buildings, Apple has begun work to transform a former bank building on New York City’s Upper East Side into a retail store. Various sources confirm that construction planning is underway for 940 Madison Avenue, a limestone and marble building now occupied by luxury retailer VBH …

expand full story

Fifth Avenue Stories September 19, 2013

As online sales for the iPhone 5s begin to go live in Australia, Asia, and now the UK, lines outside of Apple stores around the world are starting to grow in anticipation the September 20th, 8AM retail launch of the iPhone 5s and 5c. Shipping times for the 5c have been slipping since preorders went live last week, but Apple seems to be in even shorter supply of the iPhone 5s as shipping times are starting at 7-10 days in most countries where online orders have already kicked off.

If you’re expecting to queue up to get your hands on an iPhone 5s like the many customers pictured below, you might want to get in line soon. We learned earlier today that retailers, including Apple stores, are getting little to no Gold and white iPhone 5s units, and will mainly have just the new Space Grey model available in store. However, as we’ve seen following launches in other countries today, the 5s in all colors seems to be in shorty supply even for online orders.

The September 20 iPhone 5s and 5c retail launch will take place in the US, Australia, China, Canada, Germany, France, Singapore, UK, and Japan.

Head below for a look at the long lines starting to form outside Apple Stores around the globe: expand full story

Fifth Avenue Stories September 6, 2013

Campers already lining up at Fifth Avenue Apple Store two weeks before rumored iPhone launch

Two weeks before the rumored September 20 launch of the next generation iPhone(s) and four days before the media event, eager fanboys/publicity-seekers have begun camping out in front of the Fifth Avenue Apple Store in New York.

The tag team from SellYourMac arrived this morning, but as seen in the picture above, they were actually beat by two others who arrived yesterday. The camp-out times are getting longer and longer for some of the more prominent stores, but as an Arizonan myself – it’s going to be 104° F here today – I don’t think I’ll be following suit at my local store…

Fifth Avenue Stories May 8, 2013

Apple-store-flood

The New York Post reports that the flagship Fifth Avenue Apple Store in Manhattan was flooded following heavy rain in the city this morning due to a leak in the retail store’s roof. The flood apparently began shortly after opening at approximately 8 a.m while around 15 customers were shopping in the store. According to reports from NY Post, employees blamed construction completed on the location last year for the leak: expand full story

Fifth Avenue Stories November 2, 2012

iPad mini window display from NorthStar Mall, San Antonio (via <a href="https://twitter.com/alanweinkrantz/status/264338171469369344">@alanweinkrantz</a>)

iPad mini officially went on sale at 8 a.m. this morning and reports are already starting to flow in that many Apple Stores have sold out of initial stock. Topeka Capital’s Brian White released a note to clients this morning (via BusinessInsider) that noted all models of iPad mini sold out in just over two hours at Apple’s flagship Fifth Avenue New York City store. Before today’s launch, shipment dates for Apple’s online pre-orders of the device had been pushed back, while shipment dates for pre-ordered LTE models of the device were recently removed.

Now reports indicate stores in the United Kingdom, Singapore, Canada, and many other states from Alabama to Hawaii have sold out of initial supplies.

It’s unclear just how much stock Apple had delivered to its various stores and resellers, but we noted earlier today that lines were much smaller than usual at many locations. The lines were most likely due to the fact today’s launch included just the Wi-Fi-only model, but it looks like Apple is still not able to meet demand in many locations. Some stores were rumored to get about 100 units, as noted in the tweet above, while we heard bigger stores received as many as 300.

It’s also not yet clear if supply of the new iPad mini will be held back by similar manufacturing troubles and supply constraints of which Apple is now experiencing with iPhone 5 and the new iMacs leading into the holidays.

Judging by the collection of tweets that we put together below, Apple is quickly selling out of initial iPad mini stock in many locations around the globe. Most stores are not expecting additional shipments today:

expand full story

Fifth Avenue Stories January 19, 2012

Apple has opened retail stores prime locations like Grand Central Station and Fifth Avenue in New York, Covent Garden in London, the Louvre in Paris, and its Beijing store with a 40-foot curved glass exterior. While those stores may be large, beautifully architected, and significant, Apple is preparing a new store that will be even more extraordinary for the decade-old retail chain…

expand full story

Fifth Avenue Stories November 3, 2011

Update: Here it is! (Thanks Dapper!)

.

Thanks Marty!

Apple has just started closing down its 5th Avenue Store which is usually open 24/7/365 where patrons are filing out of the GM building entrance.  It is preparing for a grand re-opening at 10am tomorrow where a newly-designed $6 million cube will be unveiled.  The number of panes in the cube will drop from 90 to just 15 (3 per side).

We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.

Apple will spend the next 12 hours getting the store ready according to the 5th Avenue Store web page.

Attention:We’ll be closed starting at 10:00 p.m. on Thursday, November 3 and will reopen at 10:00 a.m. on Friday, November 4.

Apple began pulling the wraps off of the 5th Avenue Store Cube upgrade project this evening.  The above pictures shows the new seamless glass panels that will eventually look like this artist’s rendition, below: expand full story

Fifth Avenue Stories August 23, 2011

 

customers and employees waiting for the Fifth Avenue Store to re-open

You might have heard there was a little trembler on the east coast earlier today.  Perhaps due to the renovation of the glass cube overhead, we’re hearing that the whole 5th Avenue Store was evacuated and both customers and employees were relocated to Central Park while the structure was checked for damages (above).

Better safe than sorry. expand full story

Fifth Avenue Stories August 9, 2011

Macrumors notes that the boarded up Fifth Avenue Apple Store now reveals plans to improve the appearance of the cube by using “bigger, seamless” panes of glass.  The number of panes will drop from 90 to just 15 (3 per side).

We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.

The upgrade reportedly costs $6 million. We’d be very surprised if the renovation isn’t complete for the October iPhone 5 launch.

Apple is also expected to have its Grand Central location, just 15 or so blocks south, open for the holidays and is also doing an upgrade to its Soho Store.

Update: The Gothamist posts a rendering:

. expand full story

Powered by WordPress VIP