Apple Campus 2 site’s demolition progress shown almost complete in latest aerial photos

The folks over at Apple Toolbox have shared a number of aerial photos capturing the demolition progress of the future site of Apple’s Campus 2 ‘spaceship’. As you can see above, the former site of Hewlett-Packard that Apple purchased in 2010 is leveling out ahead of the expected 2016 completion date. Campus 2 designer Norman Foster discussed the project’s evolution and Steve Jobs’ involvement earlier this week, and late last month we saw a less clear shot of the plot undergoing demolition. Check below for more detailed photos.

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Opinion: Will the next Mac mini be a lot more mini than ever before?

mini

When it first launched in 2005, the Mac mini was almost unimaginably small. The original aim of the machine was to convert owners of desktop Windows machines. Because those people already owned monitors, keyboards and other peripherals, selling them just the computer itself would enable them to switch to Mac for far less than the cost of buying an iMac.

The typical Windows desktop box of that era looked like this:

windows

A system unit that measured just 6.5 inches square and only 2-inches thick was an incredible feat of engineering. Today, however, it looks rather less impressive …  Read more

HP expands Mac-cloning design approach across all of its latest notebooks

Photo: The Verge

Photo: The Verge

HP appears to be taking its If you can’t beat ‘em, join ‘em design philosophy to something of an extreme with the new HP Envy notebook. A gallery posted by The Verge shows just how closely HP has copied Apple’s MacBook Air designs in almost every respect, from the wedge profile through the chicklet keyboard, trackpad and colors … Read more

HP CEO: ‘Apple taught us that design really matters’

The Wall Street Journal has a story today on HP CEO Meg Whitman “taking a cue from Apple” and planning to release a redesigned line of PCs that could one day rival Apple. While mentioning the “brick” of a company laptop she received when taking over as CEO in September 2011, Whitman discussed the company’s struggle to keep up with Apple’s product design:

As part of her plan, Ms. Whitman is counting on better-looking PCs, hoping her company might one day rival Apple Inc. as the industry’s standard bearer for sleek design…”I don’t think we kept up with the innovation,” said the 56-year-old CEO. “The whole market has moved to something that is more beautiful… Apple taught us that design really matters,” she said. “I think we’ve made a lot of progress.”

HP executive Stacy Wolff is behind the new look, which he explained uses a common color palette, standard logo size, and reduced components “so that a computer’s chassis, for example, was a single piece of metal or plastic, instead of multiple pieces.”

Not only did the change make the products look better-built, but it sometimes made them cheaper or lighter…”We’re working on a cleaner, more minimalistic look,” he said.

We already got a look at HP’s sleeker [MacBook Air] look with its new Windows 8 notebooks at IFA (pictured above) and recently announced iMac with Magic Mouse and Magic Trackpad (pictured right)…
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‘Get a Mac’ ad creator leaves TBWA/Media Arts Lab, new clients include Samsung and Microsoft

Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.

“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”

Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.

Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.

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Verizon teases “Something is Coming” ahead of iPad launch (Update: AT&T too)

It is interesting how little Verizon has to provide, yet the splash page they put up today still screams “iPad!”.

Notably, the graphic image file name is:766x385_HP_pre_NO_optin.jpg but somehow we don’t think Verizon’s big surprise is the recently discontinued HP Pre.

Update: Now AT&T has their version up:

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NPD: Apple grabs almost a fifth of all holiday consumer electronics sales, Apple Stores second only to Best Buy and Walmart in revenue

Apple’s $46.33 billion dollar holiday quarter and the 73+ million shipped Macs and iOS devices are clear standouts in the newest NPD research note exposing Apple as the only brand to have grown sales in the all-important holiday quarter. The same cannot be said for rivals Hewlett-Packard, Samsung, Sony, and Dell, which all experienced missteps in holiday-quarter gadget sales. Five consumer electronics categories (PCs, TVs, tablets/e-readers, mobile phones and video game hardware) drove nearly 60 percent of all sales in 2011. Apple’s share of total revenue across these five important categories rose 36 percent year-over-year, according to NPD.

As a result, Macs, iPhones, iPods, iPads, Apple TVs and the company’s other consumer electronics gear accounted for 19 percent of all sales dollars. That is almost twice as much as No. 2 Hewlett-Packard. HP’s, Samsung’s, Sony’s and Dell’s sales dipped 3 percent, 6 percent, 21 percent, and 17 percent, respectively. Apple Retail was No. 3 in terms of revenue, right after No. 1 Best Buy and second-ranked Walmart. Staples and Amazon tied for fourth place to round out the top five—a repeat of 2010.

By the way, did you notice which two consumer electronics categories lack a dedicated Apple offering?

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Apple is the only PC brand making progress in Europe (and that’s without iPad)

Research firm Gartner just released its estimates for PC shipments in the Western Europe region during the holiday quarter, and only Apple and Asus made any meaningful progress, with Apple recording the strongest gains in France and the United Kingdom.

While the Mac maker remained absent from the Top 5 rankings in Western Europe and Germany, it was a sole first-tier PC brand to grow sales in the United Kingdom during the holiday quarter. Specifically, Apple’s Mac business in the country grew 17.2 percent, enough to rank fourth with a 9.1 percent market share.

Everyone else’s business shrunk: Hewlett-Packard (No. 1) was down 27 percent, Dell (No. 4) declined by a whopping 32.2-percent, Toshiba (No. 3) fell 5.4-percent and Acer (No. 5) was by far the biggest loser with a 62.4-percent year-over-year decline. The same story is in France where Apple placed No. 5 by growing 15.3-percent for an 8.2-percent market share. Only Asus (No. 2) grew slightly faster than Apple at 17.4-percent, while shipments of PC desktops and notebooks from HP, Acer, and Dell plummeted.

If you include the iPad, Apple easily beats its rivals to the PC punch across the board.

More notes and charts are after the break.


Shipments of notebook and desktop PCs in the United Kingdom. Source: Gartner, February 2012

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Survey: Stellar iPhone sales help Apple beat Android in the United States

Apple announced monster sales of 37 million iPhones yesterday for the holiday quarter that spanned 14 weeks and ended Dec. 31, 2011. It’s a 128 percent unit increase and 133 percent revenue increase, annually, and enough to knock Samsung off the No. 1 spot it briefly held in the previous quarter. However, it appears that the popularity of the iPhone 4S also helped Apple thrive over Google’s platform, especially with Android backers such as Motorola Mobility, HTC and Sony Ericsson reporting disappointing results.

According to research firm Kantar Worldpanel ComTech (via Reuters), iPhone sales gave iPhone a lead over Android in smartphone sales in the United States. Specifically, Apple’s share of the U.S. market during October to November of last year doubled from 22.45 percent a year ago to 44.9 percent. Meanwhile Google’s Android smartphones dropped from 50 percent to 44.8 percent in the same period. Kantar’s global consumer insight director Dominic Sunnebo:

Apple has continued its strong sales run in the U.S., UK and Australia over the Christmas period. Overall, Apple sales are now growing at a faster rate than Android across the nine countries we cover.

Another way to look at iPhone numbers: The iPhone business generated $24.42 billion revenue. During the same quarter, all of Microsoft raked in $20.89 billion revenue. In fact, all of Apple’s holiday-quarter revenues and profits were two times higher than Microsoft’s.

Yet another look at iPhone numbers: Apple sells more iPhones in a day than babies born.

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Gartner: No one in the world uses more semiconductors than Apple

With the growing sales of Apple’s mobile devices and the ever-increasing popularity of smartphones (analysts projected 30+ million iPhones for today’s holiday quarter earnings call), it is no surprise that the Mac-maker is rising up the chip-purchasing ladder. According to research firm Gartner, Apple is now the world’s largest buyer of silicon parts, spending an astounding $17 billion on semiconductors in 2011 and accounting for a 5.7 percent share of total silicon buying.

That’s a 34.6 percent increase over 2010— enough to jump two spots ahead of rivals Samsung and the world’s leading computer maker Hewlett-Packard (soon to be displaced by Apple). Apple’s rise stems of strong sales of iPads, iPhones and its popular MacBook Air ultra-portable notebook family. Samsung ranked second with $16.7 billion worth of semiconductors in 2011, a 5.5 percent share. Computer makers Hewlett-Packard and Dell and cell phone giant Nokia round up the list of top five chip buyers with $16.7 billion, $9.8 billion and $9 billion worth of silicon parts, respectively.

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Apple to blow past HP and become top personal computer vendor on strong holiday sales of Macs, iPhones and iPads

Counting tablet PCs as personal computers, Apple is about to overtake Hewlett-Packard and become the world’s top personal computer vendor. All should be known soon when Apple reveals holiday quarter earnings in a conference call with analysts scheduled for Tuesday, Jan. 24.

HP CEO Meg Whitman was first to admit that such a turn of event neither would nor be entirely unsurprising given Apple’s lead in the post-PC world. Whitman said back in November, “It’s possible if you integrate tablets.” Fortune’s Philip Elmer-DeWitt wrote that, based on a poll of 42 analysts, iPad sales could hit the 14 million mark, a notable increase over the 11.12 million iPads sold during the September quarter.

Fortune’s estimates range from 11.7 million (Hendi Susanto of Gabelli & Co) to 19.47 million iPads (Alexis Cabot of the Apple Finance Board). According to research firm Gartner, HP shipped 14.7 million PCs in the last quarter, down 16 percent from a year ago.

Now, Apple in this last quarter cleared 4.89 million Macs, and its holiday sales are estimated to exceed 5 million units. Combined, iPad and Mac will have sold over 20 million units during the holiday quarter, enough to give the Cupertino, Calif.-based technology powerhouse a few million units lead over HP, the world’s leading computer vendor.

Estimated unit sales translate into a 17.6-percent market share for Apple versus 13 percent for HP, representing a landmark achievement by any measure. Again, that’s assuming tablets are counted as personal computers. As noted by Asymco’s Horace Dediu, Apple has never held the top spot. Its Apple II system peaked at 15.8 -percent share in 1984 and the Mac peaked at 12 percent in 1992. Interesting that Lenovo CEO praised Apple last week, saying about Android on tablets that “We still need to learn something, we still need to improve something”.

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HP CEO: With iPad, Apple could pass us in 2012 (and we might go Android)

Meg Whitman, 55, a former eBay CEO and the president and chief executive officer of Hewlett-Packard since September 2011, has no doubt in her mind that Apple stands a chance of zooming past Hewlett-Packard, the world’s leading computer vendor, some time during next year.

Whitman’s appraisal of Apple assumes, of course, that one considers tablets, such as Apple’s iPad, personal computers.

Commenting on a recent Canalys survey that first predicted Apple’s likely takeover of Hewlett-Packard with a little help from the yet unreleased iPad 3, Whitman told French newspaper Le Figaro (machine translated):

Yes. I think it’s possible if you integrate tablets. Apple does a great job. We need to improve our game and our products to take over the leadership position. Apple could go past HP in 2012. We will try to become the champion in 2013. It takes time for the products on which I have come to influence the market.

Hewlett-Packard is the world’s leading computer vendor, operating in nearly every country. More interesting than that, Whitman said her company will reach a decision soon on the fate of the webOS mobile operating system, which has remained in turmoil after HP indicated it might sell of that asset. She reassured Hewlett-Packard fans that her company is open to all options and nodded at Android as one of the choices being considered.

According to TechCrunch, she said:
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