HP appears to be taking its If you can’t beat ‘em, join ‘em design philosophy to something of an extreme with the new HP Envy notebook. A gallery posted by The Verge shows just how closely HP has copied Apple’s MacBook Air designs in almost every respect, from the wedge profile through the chicklet keyboard, trackpad and colors … Read more
The Wall Street Journal has a story today on HP CEO Meg Whitman “taking a cue from Apple” and planning to release a redesigned line of PCs that could one day rival Apple. While mentioning the “brick” of a company laptop she received when taking over as CEO in September 2011, Whitman discussed the company’s struggle to keep up with Apple’s product design:
As part of her plan, Ms. Whitman is counting on better-looking PCs, hoping her company might one day rival Apple Inc. as the industry’s standard bearer for sleek design…”I don’t think we kept up with the innovation,” said the 56-year-old CEO. “The whole market has moved to something that is more beautiful… Apple taught us that design really matters,” she said. “I think we’ve made a lot of progress.”
HP executive Stacy Wolff is behind the new look, which he explained uses a common color palette, standard logo size, and reduced components “so that a computer’s chassis, for example, was a single piece of metal or plastic, instead of multiple pieces.”
Not only did the change make the products look better-built, but it sometimes made them cheaper or lighter…”We’re working on a cleaner, more minimalistic look,” he said.
We already got a look at HP’s sleeker [MacBook Air] look with its new Windows 8 notebooks at IFA (pictured above) and recently announced iMac with Magic Mouse and Magic Trackpad (pictured right)…
Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.
“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”
Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.
Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.
It is interesting how little Verizon has to provide, yet the splash page they put up today still screams “iPad!”.
Notably, the graphic image file name is:766x385_HP_pre_NO_optin.jpg but somehow we don’t think Verizon’s big surprise is the recently discontinued HP Pre.
Update: Now AT&T has their version up:
Apple’s $46.33 billion dollar holiday quarter and the 73+ million shipped Macs and iOS devices are clear standouts in the newest NPD research note exposing Apple as the only brand to have grown sales in the all-important holiday quarter. The same cannot be said for rivals Hewlett-Packard, Samsung, Sony, and Dell, which all experienced missteps in holiday-quarter gadget sales. Five consumer electronics categories (PCs, TVs, tablets/e-readers, mobile phones and video game hardware) drove nearly 60 percent of all sales in 2011. Apple’s share of total revenue across these five important categories rose 36 percent year-over-year, according to NPD.
As a result, Macs, iPhones, iPods, iPads, Apple TVs and the company’s other consumer electronics gear accounted for 19 percent of all sales dollars. That is almost twice as much as No. 2 Hewlett-Packard. HP’s, Samsung’s, Sony’s and Dell’s sales dipped 3 percent, 6 percent, 21 percent, and 17 percent, respectively. Apple Retail was No. 3 in terms of revenue, right after No. 1 Best Buy and second-ranked Walmart. Staples and Amazon tied for fourth place to round out the top five—a repeat of 2010.
By the way, did you notice which two consumer electronics categories lack a dedicated Apple offering?
Research firm Gartner just released its estimates for PC shipments in the Western Europe region during the holiday quarter, and only Apple and Asus made any meaningful progress, with Apple recording the strongest gains in France and the United Kingdom.
While the Mac maker remained absent from the Top 5 rankings in Western Europe and Germany, it was a sole first-tier PC brand to grow sales in the United Kingdom during the holiday quarter. Specifically, Apple’s Mac business in the country grew 17.2 percent, enough to rank fourth with a 9.1 percent market share.
Everyone else’s business shrunk: Hewlett-Packard (No. 1) was down 27 percent, Dell (No. 4) declined by a whopping 32.2-percent, Toshiba (No. 3) fell 5.4-percent and Acer (No. 5) was by far the biggest loser with a 62.4-percent year-over-year decline. The same story is in France where Apple placed No. 5 by growing 15.3-percent for an 8.2-percent market share. Only Asus (No. 2) grew slightly faster than Apple at 17.4-percent, while shipments of PC desktops and notebooks from HP, Acer, and Dell plummeted.
If you include the iPad, Apple easily beats its rivals to the PC punch across the board.
More notes and charts are after the break.
Shipments of notebook and desktop PCs in the United Kingdom. Source: Gartner, February 2012