Hong Kong ▪ March 2


Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread–and has since made a cover appearance on China’s YoHo! magazine.

The Apple Watch has so far been featured Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”

Check out the other photos from East Touch, and the YoHo! cover, below …  expand full story

Hong Kong ▪ January 12

Hong Kong ▪ October 23, 2014


Tim Cook noted during Monday’s earnings call that Apple was “investing like crazy” in China, but he took the opportunity of his current visit to the country to put a specific number on the company’s retail expansion plans: it will open 25 new Apple Stores in Greater China within the next two years. Greater China includes both Hong Kong and Taiwan.

Speaking to local media, Cook also said that China would in time become Apple’s biggest market, reports the WSJ …  expand full story

Hong Kong ▪ September 20, 2014

Casey Neistat’s latest video isn’t really news to anyone nor does it appear that Apple can or will do anything about the problem but perhaps this years delayed launch in China has exacerbated it even more.  What can Apple do in this situation?

Another video of the 5th Avenue line below:

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Hong Kong ▪ August 22, 2014

Hong Kong ▪ August 8, 2014


In an email to employees, Apple CEO Tim Cook shared his “deepest sympathies” to the people of Yunnan, China after the region was struck by a disastrous earthquake this past weekend. The earthquake took the lives of 589 people and caused the relocation of over 200,000 people, according to reports. Here’s Cook’s internal memo to employees, which was provided by a source:


Our deepest sympathies go out to the people of China’s Yunnan Province, which was struck by a devastating 6.5-magnitude earthquake over the weekend. Nearly 600 people died and over 2400 were injured in the worst earthquake to hit the region in 100 years. Rescuers have evacuated 230,000 people who are now displaced from their homes. The road to Longtoushan Township, the epicenter of the quake, has been blocked by landslides, making the rescue effort there even more challenging. Apple is eager to help. We are making a financial donation in support of the work of Mercy Corps and CFPA (China Foundation for Poverty Alleviation) to get supplies and relief to those affected by the earthquake and to help them through the process of healing and recovery. The tragedy in Yunnan Province is on the minds of many in the Apple community. Apple has over 6500 employees in China and Hong Kong as well as a growing developer community and deep ties to the workers in our supply chain who make Apple products. In this time of tragedy, our thoughts are with the victims and their families.


Cook says that Apple will be making a monetary donation to groups that provide relief efforts for those hurt by the earthquake and its ramifications. Reports indicate that the donation is worth 10 million Yuan, which converts to just over $1.6 million. Cook also notes that Apple has deep ties to the area as Apple has over 6500 employees in China, many third-party developers, and family members of supply chain personnel. Apple has also posted a message on its China homepage:

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