Market share ▪ May 6

New data from Kantar Worldpanel ComTech shows that smartphone users ditching Android devices in recent months helped drive iOS growth across the EU. The data tracked the EU’s biggest markets in 1Q15— Great Britain, Germany, France, Italy, and Spain— and shows iOS grew 1.8 percentage points from last year to 20.3% market share this year. That includes around 32.4% of new Apple customers switching from an Android device, according to the report, while Android lost 3.1 percentage points during the quarter: expand full story

Market share ▪ March 26

KGI

It has been a tough slough for Apple’s iPad since the height of its popularity in 2013. Facing its second straight year of negative growth, there isn’t a consensus on why iPad sales have declined. I believe the slump is attributable to a combination of factors.

Apple CEO Tim Cook called the declining iPad sales a “speed bump” last year before the launch of the 2014 models, but we haven’t seen what Apple plans to do to rejuvenate the product. From my point of view, Apple itself has done more to hurt iPad sales than any external factor, such as Microsoft or Google.

But that’s not necessarily a bad thing. Here’s a full explanation of my theory…

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Market share ▪ January 27

If Apple does indeed report iPhone sales in line with analyst expectations of 66.5M units, the company could be closing in on the market share lead Samsung has held in the smartphone market since 2011, reports the WSJ.

Research company Canalys notes that Apple’s anticipated growth in iPhone sales coincides with a dramatic drop in sales of Samsung smartphones.

Samsung’s share has been falling, hurt by lackluster sales of its flagship models and the rise of homegrown brands in fast-growing emerging markets. In the third quarter, Samsung shipped about 78 million smartphones, about 25% share of the global market, down from 34% a year earlier, Canalys said.

While that still leaves Samsung well ahead for now, it’s a trendline which could see Apple regain the lead it once held …  expand full story

Market share ▪ January 7

Worldwide smartphone sales data from Kantar shows that strong iPhone 6 sales helped Apple achieve market share gains in all but one of the nine countries surveyed. iOS increased its market share in the US, UK, China, Australia, Germany, France, Italy and Spain – with Japan the sole exception.

In the US, Apple’s share of the smartphone market jumped 4.3% year-on-year in the three months ending in November to 47.4%. No surprise that the iPhone 6 was the best-selling phone in the country, capturing 19% of all smartphone sales …  expand full story

Market share ▪ December 4, 2014

Kantar data shows that the iPhone 6 Plus managed to take a 41% share of all US phablet sales for the August to October quarter, despite only being on sale for a little over one of those months and significant supply constraints.

Unsurprisingly, the smaller iPhone 6 also outsold the iPhone 5s in the same period, taking 33% of all iOS device sales against 26% for the 5s, 18% for the 5c and 10% for the 6 Plus. This is line with multiple sources suggesting a 3-to-1 ratio of iPhone 6 vs 6 Plus sales …  expand full story

Market share ▪ November 25, 2014

The latest numbers from market research company IDC reveal that worldwide tablet growth is expected to have significantly declined in 2014, with just 7.2% year-over-year growth compared to 52.5% in 2013. A contributing factor will likely be the iPad’s first year of decline as the tablet’s market share continues to fall because of a growing number of cheaper alternatives. expand full story

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