Opinion: What is really driving Apple’s new-found fondness for ‘free’?

Photo: abc.e

Photo: abc.e

Apple surprised many yesterday by making the update to OS X 10.9 Mavericks free, rather than the $20 it cost to upgrade to the previous release, Mountain Lion. The company also surprised some (though not us) by doing the same for its previously chargeable iWork apps.

There’s been a lot of commentary today about this being an attack on Microsoft, and I do indeed think there’s likely to have been a fair amount of sweating in the corner offices at Redmond as they watched yesterday’s keynote. But Microsoft execs aren’t the only ones I’d expect to see wearing worried expressions today: I suspect the same is true across at Mountain View.

Before we get to Google, let’s start with Microsoft …  Read more

iOS 7 adoption hits 30 percent in first 16 hours (9to5Mac readers are at 80% though)

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30 percent of iOS users upgraded to iOS 7 in the first 16 hours, according to data from tracking company Mixpanel. As we fanboys love to do, compare with the Carrier-controlled Android ecosystem where you have to go back to last year’s Android 4.1 to find numbers close to that:

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9to5Mac readers were of course way ahead of the game …  Read more

Apple makes iOS 7 user guides available on the iBookstore

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Ahead of iOS 7’s release later today, Apple has published iOS 7 user guides on the iBookstore. At the moment, guides are only available for the iPad and iPod touch but a book targeted at the iPhone will likely follow. As is to be expected, both books are offered as a free download.

In essence, they are ebook versions of Apple’s downloadable PDF manuals, featuring setup, troubleshooting and other instructions for the device and the OS. Apple has offered user guides on the iBookstore ever since its inception in 2010, starting with the original iPad.

Apple’s OS X Mavericks release planned for end of October

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Apple plans to release its next Mac operating system, OS X 10.9 Mavericks, at the end of October, according to sources with knowledge of the launch plans.

This comes despite claims and speculation that Apple will release OS X Mavericks and iOS 7 in tandem this month. iOS 7 is set to ship alongside the iPhone 5S and iPhone 5C later in September. There has also been chatter about Apple holding the iPad iOS 7 release back until October.

For the launch of both OS X Lion and OS X Mountain Lion, Apple released the new operating systems the day following an earning results release. Apple traditionally shares its Q4 earnings numbers during the second half of October, so perhaps Apple will release Mavericks the day following its Q4 results announcement…

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Parallels Desktop 9 for Mac hits Amazon Germany and MacMall US with purported September 5th delivery date

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Cat’s out of the bag? It appears that Parallels is preparing an update to their award-winning virtualization software for Mac.  Amazon Germany has a pre-order page up with Parallels Desktop 9 artwork and an expected delivery date of September 5th. Having a quick look around, it appears you can also order it now in the US at MacMall/PCM for $74.99 shipped:

A variety of other retailers appear to be getting units in stock after a quick Google search of manufacturer part PDFM9L-BX1-EN-NT. The September 5th release date would seem to fit into Parallels’ schedule. Previous releases were:

  • Parallels 8 – Released on September 4, 2012
  • Parallels 7 – Released on September 6, 2011
  • Parallels 6 – Released on September 14, 2010
  • Parallels 5 – Released on November 4, 2009

Parallels allows Mac Users to run Virtual machines of Windows, other instances of Mac OS, Linux, Android and just about every other Intel-based OSes out there inside of Mac OS. Likely updates this time around would probably include OSX 10.9 Mavericks and Windows 8/.1 compatibility improvements.

Parallels has traditionally allowed users who’ve bought within 2 weeks of  release a free upgrade to the new version but no such policy has yet been announced for this version. (Update: Here’s Parallels Tech Guarantee saying if you buy after August 15th (now) you are covered for a free upgrade when V9 comes out.)  If you are interested in purchasing Parallels now (and it is a GREAT product), we recommend downloading a free 30-day trial of Parallels Desktop 8 which would conclude after the above early September update, guaranteeing you wouldn’t need to pay extra for an update to v9.

If Parallels 9 is indeed coming out soon, you can bet we’ll have a full review of the product and/or any iOS accessory products, should such products exist, as soon as they are available.

  • Parallels 8 – Released on September 4, 2012
  • Parallels 7 – Released on September 6, 2011
  • Parallels 6 – Released on September 14, 2010
  • Parallels 5 – Released on November 4, 2009

Thanks/Danke Tipsters! Read more

Parallels 8 Bundle: $50, includes Snagit, Typinator, WinZip Mac, xPlan, Boom, Leap, more

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From 9to5Toys.com, comes one of our favorite Mac app bundles. For $30 less than the price of the Parallels 8 headliner app (Give Windows 8.1 a free spin?), you get another 9 solid applications valued at $482 for $49.99. These are available for immediate download without shipping or tax charges worldwide.

Details and video below or on Specials.9to5Toys.com

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