Americans officially living in post-PC world, spending more time using mobile apps & web

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According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  Read more

Opinion: Will the next Mac mini be a lot more mini than ever before?

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When it first launched in 2005, the Mac mini was almost unimaginably small. The original aim of the machine was to convert owners of desktop Windows machines. Because those people already owned monitors, keyboards and other peripherals, selling them just the computer itself would enable them to switch to Mac for far less than the cost of buying an iMac.

The typical Windows desktop box of that era looked like this:

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A system unit that measured just 6.5 inches square and only 2-inches thick was an incredible feat of engineering. Today, however, it looks rather less impressive …  Read more

PC Market exodus continues as LG considers quitting, Mac prices & margins leave Apple almost immune

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PC manufacturers seem to be dropping like flies at present. Shortly after Sony confirmed it was selling its PC business and Vaio brand, LG is rumored to be planning its own exit from traditional PCs, to focus on smartphones, tablets and ‘convertible’ PCs (touchscreen Windows tablets that flip round into a laptop).

Other manufacturers are witnessing falling sales, prices and profits – with The Guardian calculating that the average profit per PC in the third quarter of 2013 fell to just £14.87 ($24.09). One manufacturer of conventional-format PCs, however, has remained almost immune to the trend: Apple …  Read more

While everyone is looking back, the analysts look forward to Monday’s Mac numbers

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While there’s plenty of looking back going on todayFortune has gathered together analyst forecasts of the Mac numbers we can expect Apple to reveal at its earnings call on Monday. This follows earlier forecasts for iPhone and iPad.

The average prediction is for 13 percent year-on-year growth, predicting that Apple sold 4.6 million Macs in the final quarter of 2013 (Apple’s fiscal Q1). This is slap bang in the middle of the growth predictions for iPads (10 percent) and iPhones (16 percent) …  Read more

Apple continues Mac’s 30th birthday celebrations with special window displays

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A tip we’ve received from an Apple Store employee indicates that Apple will be putting up celebratory LED window displays at Apple Stores, showing a stylised ’3’ and a ‘Happy birthday, Mac’ message. iPhones and iPads in the window will reportedly be removed. The graphic came via special SD card.

Boxes of special t-shirts have arrived for the occasion (photo below the fold) …  Read more

Total Apple device sales will equal Windows PCs this year, predicts analyst

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The total number of Apple devices sold will equal the number of Windows PCs by some point this year, predicts Asymco’s Horace Dediu in an interesting piece of analysis.

The dark shaded area compares all Apple hardware – Mac plus iPad plus iPhone – with Windows PCs, and shows that by last year there were only 1.18 more Windows PCs than Apple devices. It’s of course a somewhat artificial comparison, as Dediu is including iPhones while excluding Windows Phones and tablets, but given the very limited success of Windows mobile devices to date, correcting that wouldn’t change the patterns too much.

What’s particularly interesting here, as John Gruber notes, is that the dramatic reversal kicked in well before the launch of the iPhone. Dediu and Gruber between them put forward a number of theories for this, and of these I think three are likely key …

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