Apple to launch Android device trade-in program to encourage iPhone upgrades

iPhone 6 in Apple Store - Reuters

iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…

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