The latest Apple ads carry messages aimed to showing the company caring for both consumers and the planet.
There are three short video ads, each just 16 seconds long, and you can watch each of them below …
Apple is going all out to promote Earth Day this year. App Store WWF fundraisers, free iBook environmental lessons on iPads, green Apple Store shirts and logos, and last night’s iMessage and renewable energy video so far …
Apple’s ninth annual Environmental Responsibility Report summarises the company’s work on its three environmental priorities of renewable energy, safer materials & processes and conserving resources. As part of the third of those, the company revealed that its recycling program last year recovered 89 million pounds of materials – Business Insider noting that this included a cool $40M worth of gold.
Gold is commonly used in circuit boards because it has low electrical resistance and, unlike copper, doesn’t corrode. In most applications, a thin layer of gold covers a thicker layer of copper – which was a second valuable material recovered by Apple …
As part of Apple’s Renew program, where the company is encouraging people to recycle their old devices to help the environment, Apple has posted some exclusive environmental wallpaper to download on its website. The URL (apple.com/thanks) is given out on cards in Apple Stores to people who recycle their old device in store, as a small gesture of appreciation.
However, the URL is open to anyone to visit and download some cute, exclusive, iOS 9 wallpaper that isn’t included in the default list of iOS wallpaper …
Apple’s Vice President of environment, policy, and social initiatives, Lisa Jackson took to the stage to discuss the company’s latest numbers and initiatives in environmental protection. Jackson announced that 93% of its operations are running on renewable energy worldwide. A total of 23 countries, including United States and China are utilizing 100% renewable energy.
New details on Apple’s ‘Reuse and Recycle’ trade-in program have surfaced in a new Bloomberg report. Tim Culpan details the break down and destruction process that each iPhone, Mac, and iPad receives at one of the many Apple recycling contractors’ plants. With over 50 agreed upon regulations and requirements, the contractors have a heavily imposed process to adhere to.
Update: In the year since we posted this, we’ve decided to seek out the best partner and do the trade ins ourselves. After doing a lot of research, we’ve decided to work with Myphonesunlimited who consistently offer the best prices for iPhones, iPads and other Apple, Windows and Android devices. Go check them out.
Apple releases new iPhones every fall, guaranteeing that a massive number of old iPhones will be traded in or sold. The rush will dramatically change the market for used iPhones, so I wanted to help you stay ahead of the curve and get the best deal possible. Having just sold my own iPhone 6 Plus to upgrade to a newer model, I have some strong opinions about your smartest options.
Below, I’ve put together a guide to some of the iPhone selling and trade-in options you should consider. There’s no single “right” answer, since some options trade greater convenience for lower prices, and others have higher prices but greater risks or hassles. You can choose the one that’s best for your needs, but whatever you do, make your choice before iPhone values begin to fall…
For the month of June, Apple is giving a small boost to its trade-in price values for the iPhone 4S, iPhone 5, and iPhone 5S, according to Apple Store sources. Using the Reuse and Recycle program, a customer can bring in an older iPhone model and receive gift card credit toward the purchase of a newer iPhone. Likely in order to spur some new iPhone sales this month, Apple is offering the following improvements to its trade-in pricing:
iPhone 6 in Apple Store – Reuters
In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…
As Apple continues to observe Earth Day this year with its new Tim Cook-narrated “Better” film and detailed environmental report card site, the Cupertino company is issuing Apple-branded reusable water bottles to both corporate and retail employees to promote responsible.
In its message to employees, Apple says that 16,420 plastic bottles can be saved through reusable water bottle use, and Apple employees alone can save 22 tons of plastic waste per year (that’s 44,000 pounds) using a reusable water bottle.
Each water bottle features an Apple logo as well as a colored band picked by each employee. In Apple’s message to employees, the company said retail locations will receive their Earth Day company-issued reusable water bottles at a later date as distribution is currently taking place for Cupertino employees.
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Apple is down slightly in the recently published 18th annual edition of the Greenpeace Guide to Green Electronics. Apple, which came in at No. 6, slipped down due to “lack of transparency on GHG emission reporting, clean energy advocacy, further information on its management of toxic chemicals, and details on post-consumer recycled plastic use.”
Apple receives half marks in Sustainable Operations. Apple does not score high on the e-waste criteria, losing points for lacking a robust take-back programme in India. However it continues to score points for its global take-back programme, reporting that 2010 global recycling exceeded its 70% goal (as a percentage of sales 7 years ago), a level that it is confident it will maintain through 2015. Together with HP, Apple is a top scorer for policies and practices regarding conflict minerals, but fails in developing a paper procurement policy banning suppliers involved in deforestation and illegal logging.
You can check out the full entry on Apple from the Greenpeace here.
