Surface March 31

Microsoft shifted its focus when it introduced the Surface Pro 3 last year to target both the iPad and the MacBook, but today the company announced a more consumer level iPad-like version of its tablet simply called the Surface 3 with the same $499 starting price as the iPad Air 2.

Google also unveiled a collection of new competitively priced hardware including new Chromebooks and a Chromebit HDMI running Chrome OS for under $100 … expand full story

Surface December 22, 2014

Microsoft has never been shy about trying to convert MacBook Air users into Surface Pro 3 users. Despite being in a room filled with MacBooks, Microsoft targeted Apple’s laptop head-on at its initial Surface Pro 3 announcement event.

Now Microsoft is further highlighting the differences between the MacBook Air and Surface Pro 3 with a new online campaign (via ZDNet) intended to encourage Mac users to feel comfortable trying out Microsoft’s latest tablet.

Whether you’re considering Surface Pro 3 or have recently purchased one, we want to say thank you! We designed Surface Pro 3 to make you more productive in every aspect of your digital work and life. We’re truly humbled you’re here, and we’re excited to see what you do with your new Surface.

The recently launched microsite is the latest in a campaign largely led by ad spots (the latest holiday spot is almost pleasant) mocking the MacBook Air’s lack of touch screen, stylus, and more compared to Microsoft’s Surface Pro 3. expand full story

Surface November 18, 2014

Following its detailed reports on displays used in the new iPad Air 2 and iPad mini 3, today DisplayMate published a scientific analysis of color accuracy for the six best mobile displays it’s tested this year. Despite ranking high in some categories in the test, Apple’s new entries, the iPhone 6 Plus and iPad Air 2, end up at the bottom of the list overall. expand full story


Surface November 17, 2014

Surface November 5, 2014

Surface September 4, 2014

Former Apple Senior Vice President of Retail (then ousted JCPenney CEO) Ron Johnson made a somewhat rare public-facing appearance on Andreessen Horowitz’s podcast. The discussion comes in at just under half an hour and features the former head of Apple Retail discussing his experience with leading the Apple Store as well as the challenge for up-and-coming startup brands to afford brick-and-mortar retail channels, but more interesting from an Apple perspective is Johnson’s praise for Microsoft’s retail stores and the Surface 3 tablet that the company heavily markets against Apple’s MacBook Air.

“I think the Microsoft stores have succeeded much more than popular opinion. […] I think it’s really helped, for instance, the Surface 3. It’s a really great product and we all know that. Everyone who has tried a Surface 3 is pretty blown away with the software, the interaction, how it can be a tablet and a computer, its part of the future. Without those stores that Surface 3 wouldn’t be where it is today.”

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