Microsoft no longer dissing the iPad in Surface ads, now dissing the MacBook Air

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device …  Read more

Former Apple employee: Apple worked on Surface-style keyboard cover for iPad, could announce at ‘haven’t covered everything’ event

Apple has published multiple patent applications for keyboard covers for its iPad that sort of resemble what Microsoft did in its keyboard cover for Surface. Until now, however, Apple has relied on third-party vendors like Logitech, Zagg (who has already announced a new iPad 5 keyboard case) and Belkin to provide these covers. Logitech and Zagg have had keyboard covers for the iPad since before both the patent application above and Microsoft’s Surface announcement.

But today, Jamie Ryan, who lists Apple Developer Relations as a recent job, says that Apple has been working on a prototype of such a device and could release it at tomorrow’s event. He thinks it could be Bluetooth 4.0 to save power and was ‘told other cover like accessories are also being looked at.’

The patent shown above also includes other innovations such as solar power, big media control buttonsmulti-touch, wireless charging and even a second displayRead more

Even after disastrous $900M write-down on discounted Surfaces, Microsoft still attacking iPad in new ad [Video]

Despite Microsoft’s disastrous quarterly earnings report, in which it took a $900M writedown on discounted Surfaces, the company has just pushed out a new ad for its Surface v. iPad campaign.

As with its previous advertisements, Microsoft bashes the iPad’s inability to perform certain tasks that the Surface is specifically designed to handle. This particular ad highlights the iPad’s lack of built-in back stand, USB port, and keyboard accessory, all of which are not built-in to or included with the iPad.

Interestingly, in this ad, the Siri-inspired voiceover says, “This isn’t going to end well for me, is it? Nope definitely not ending well,” which is particularly intriguing given yesterday’s financial results. As evidenced by these results, it would appear that Microsoft’s Surface is  in a precarious position, and not Apple’s iPad. Read more

Turn your iPad (*gasp*) into a waterproof Microsoft Surface with new Logitech FabricSkin Keyboard Folio

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Logitech makes some pretty amazing iPad keyboards and now they can pretty much say the cover the spectrum of what’s out there. Today the company announced new $149 Logitech FabricSkin Keyboards that look and act like the keyboard case that comes with the Microsoft Surface. Even better? These guys are waterproof so you can just wipe away the coffee that you just spit out.

“We’ve combined design cues from the world of high fashion with the unbeatable typing experience you expect from Logitech to bring a new level of self-expression to iPad protection,” said Mike Culver, vice president of brand development for tablet accessories at Logitech. “TheLogitech FabricSkin Keyboard Folio and Logitech Folio give you more than just a protective case for your iPad, they add a distinctive accent to your iPad that reflects your personal style.”

Logitech worked with world-class designers to identify chic fabrics and a bold color palette and combined them with a clean design. As a result, both the Logitech FabricSkin Keyboard Folio and Logitech Folio are offered in a range of colors from Electric Blue and Sunflower Yellow to Mars Red Orange, and in an array of on-trend fabrics from matte leather to finely woven cotton.

“By developing color and material options that evoke our senses and speak to our individuality, Logitech has made owning an iPad unique again,” said Beatrice Santiccioli, world-renowned color expert and designer. “I brought my knowledge in color and design to Logitech to help inspire the selection of materials and develop a color palette that builds a strong emotional connection to people’s lifestyles.”

Don’t want the keyboard but still want the case? Have an iPad mini? The Logitech Folio is keyboardless, fits both iPads, and costs $70.

They are available for pre-order at Logitech and will start shipping next month.

Full-sized image gallery, another video and press release follows: Read more

Review: ZAGGkeys Mini 7 & Mini 9 keyboard cases for iPad mini (+50 percent off!)

ZAGG, an accessory maker that first received a lot of attention for its super-tough invisibleShield screen protector, these days also happens to be making some of the best iPad keyboards around. While ZAGG has big competition from the likes of Logitech and Belkin, its earlier folio and keyboard cover designs have been among our most recommended keyboards for iPad. ZAGG’s latest creations are not only its first dedicated to Apple’s smaller iPad mini, it’s also a new design for the company that helps set it aside from much of the competition.

The first thing that makes ZAGG’s iPad mini keyboards stand out is the company’s decision to sell two models: the ZAGGkeys Mini 7, and a slightly larger keyboard dubbed the Mini 9. ZAGG’s giving you the ability to get a keyboard only 10 percent smaller than a traditional Apple keyboard and built into a solid, good-looking iPad mini case, which something most of the other guys aren’t providing.

Unlike Logitech, Belkin, and others that have gone with the Microsoft Surface-style, magnetic, clip-on keyboard covers, the new Mini 7 and 9 go with a more traditional, folio case design.

First, a few things that are the same about the Mini 7 and Mini 9: Read more