Switzerland October 9

AAPL: 112.12

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Switzerland June 26

The Apple Watch, originally launched in nine countries, hits seven more today – with a further rollout on July 17th. Apple has so far added the July 17th date to its websites in the Netherlands, Sweden and Thailand.

The countries going live today include Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan …  expand full story

Switzerland March 19

With the Swiss watch conference, Baselworld, underway this morning, we’re expecting to find out how traditional watchmakers are going to respond to the Apple Watch. Tag Heuer is first in line, announcing a smartwatch version of one of its best-selling models, the Carrera, in partnership with Google and Intel.

TAG Heuer, Google and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.

While the company did not go into details, Reuters reports that the watch “will be a digital replica of the original Tag Heuer black Carrera, known for its bulky, sporty allure, and will look like the original.”

Sincere or not, Tag Heuer CEO Jean-Claude Biver says that he welcomes the launch of the Apple Watch …  expand full story


Switzerland March 2

Apple has officially added vehicles to the corporate documents describing the company’s activities, at least in Switzerland. The company’s lawyers added the following paragraph, reports Swiss site ApfelBlog.

Vehicles; Apparatus for locomotion by land, air or water; electronic hardware components for motor vehicles, rail cars and locomotives, ships and aircraft; Anti-theft devices; Theft alarms for vehicles; Bicycles; Golf carts; Wheelchairs; Air pumps; Motorcycles; Aftermarket parts (after-market parts) and accessories for the aforesaid goods.

It’s common to add catch-all terminology to company activities, so nothing should be read into the inclusion of ships and aircraft, though we’re sure there will be a breathless headline somewhere soon about an Apple plane …  expand full story

Switzerland August 27, 2014

Mac4Ever is reporting that Apple has confirmed that the Apple on Campus program, allowing students to buy significantly discounted Macs and accessories via their college, is no longer available in either Belgium or Switzerland. The confirmation was provided in a one-line response by Apple Switzerland.

Yes, Apple on Campus was stopped. However, the Apple Education Store discounts are obviously still valid …

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Switzerland July 12, 2014

In line with last week’s announcement, Apple’s fourth store in Switzerland opened this weekend in Basel. The store, like most Apple Stores, opened to significant crowds and Apple handed out commemorative shirts to celebrate. The interior of the store appears like most Apple Stores, and the location already has been equipped with the new interior visual design:

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