Tesla Motors October 27

AAPL: 114.55

Stock Chart

While we can’t say for sure that an Apple Car will ever go on sale, it’s a certainty by this point that the company is devoting substantial development resources to the project. Tim Cook said recently that there would be “massive change” in the car industry, and that “autonomous driving becomes much more important.”

But as a recent opinion piece on sister site Electrek argued, and Elon Musk warned, actually manufacturing a car is massively more complex than making consumer electronics devices. Apple will therefore be looking for partners to pull together different elements of the car. Re/code has put together an interesting look at the most likely candidates …  expand full story

Tesla Motors October 19

AAPL: 111.73

Stock Chart

San Francisco-based Mission Motorcycles, a maker of high-end electric motorcycles, recently filed for bankruptcy amid financial troubles. In the filing, current CEO Mark Seeger said the company is so low on cash that it can’t afford to pay for an attorney for the bankruptcy process, but while recently talking with Reuters, former CEO Derek Kaufman dismissed the company’s lack of money and instead blamed Mission’s demise on Apple’s poaching of top engineers… expand full story

Tesla Motors October 9

AAPL: 112.12

Stock Chart

Yesterday we reported on comments made by Tesla CEO Elon Musk during a recent interview with German newspaper Handelsblatt. The CEO, known for speaking his mind candidly on occasions, made comments that could easily have been interpreted as critical to the design of the Apple Watch and the quality of the company’s hires from Tesla, but Friday afternoon Musk took to Twitter to soften those comments. expand full story


Tesla Motors May 18

Tesla Motors May 13

Tesla has taken its recruiting of Apple employees to the next level: the electric car and energy company has hired away Apple’s Senior Director of Corporate Recruiting, Cindy Nicola, to become Tesla’s new Vice President of Global Recruiting. Nicola has already noted her new role and start month of May on her LinkedIn profile.

Notably, Apple actually hired away Tesla’s Lead Recruiter in 2014 for its own electric car project, as we noted in our extensive profile of Apple’s automotive related hires. Interestingly, that former Tesla recruiter Lauren Ciminera has already left Apple to work on a new “confidential” project, according to her own LinkedIn page and confirmation from a source…

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Tesla Motors February 20

What a difference a couple of weeks can make. We knew on February 5th that Apple was offering quarter-million dollar signing bonuses to Tesla engineers to persuade them to jump ship, but the idea that the company planned to make a car was just a vague rumor. Fast-forward a fortnight and it’s now being treated as established fact.

Our own exclusive reporting on the sheer range of automotive hires by Apple makes it clear that the company is, at the very least, seriously investigating the possibility, with a 1,000-strong team reportedly approved by Tim Cook. And while we need to bear in mind the cautionary note in Seth Weintraub’s piece that there’s a big difference between an R&D project and a real, live product, at this stage an Apple car seems more likely than not.

But if Bloomberg is right that Apple plans to launch a car by 2020, I think it’s important to recognize what form that car will and won’t take (spoiler: it won’t look like the above) …  expand full story


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