Website ▪ August 6

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Apple has just debuted a revamped version of its website with a focus on all-new product pages. As part of the redesign, the Apple Online Store has been removed from the site’s main navigation bar, with the option to buy each product now available exclusively on the product’s page.

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Website ▪ May 4

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Apple today has published a redesigned version of its Human Interface Guidelines website for Apple Watch WatchKit application development. The new website is far cleaner than the previous website, and introduces lengthier and more interactive descriptions of the different Apple Watch interface paradigms…

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Website ▪ April 8

Website ▪ November 9, 2014

Apple has added a page to its website for deregistering and turning off iMessage for users that have switched from an iPhone to an Android device or other non-Apple smartphone. The new web-based tool arrives after Apple faced a lawsuit over Android users having undelivered text messages from other iPhone, iPad and iPod touch users still using iMessage. expand full story

Website ▪ July 17, 2014

Website ▪ February 24, 2014

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Apple quietly updated the retail section of its website today with a new look that more closely resembles iOS 7. Where the previous version of these pages used content boxes, borders, textured backgrounds, and gradients, the new page instead utilizes ample whitespace and thinner typefaces.

The change is probably best illustrated on the section’s home page, where images previously constrained by content boxes now fill the entire page. On the “Learn” page, buttons with heavy gradients have been replaced by thinly-outlined, lighter versions of the previous design. Gradient-filled headers have disappeared from every page, now replaced by unadorned text.

Oddly, the “Make a Reservation” button that allowed users to quickly create a Genius Bar appointment has been removed from the site’s navigation. Appointments can only be made by navigating to the Genius Bar page and clicking a link in the first paragraph of that page’s content. The Concierge page has not been updated to the new design yet.

You’ll find a bunch of before-and-after comparisons and take our poll on the new design below:

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