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Michael Steeber

‪MichaelSteeber‬

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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Apple temporarily closes US retail stores in wake of widespread looting and protests

Apple has temporarily closed the majority of its US retail stores for the safety of employees and customers as protests sparked by the death of George Floyd in Minneapolis continue to spread across the nation. Numerous Apple Stores from coast to coast have been targeted by looters, damaged, or preemptively secured and emptied of sales floor merchandise to deter damage.


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More than half of all Apple Stores worldwide have reopened

Throughout most of March and April, all but 52 Apple Stores in Greater China were temporarily closed in response to the COVID-19 pandemic. Apple hadn’t operated a retail fleet that small since January 2003, when the company opened its 52nd store, located in Pasadena, California. As of today, more than half of all Apple Stores worldwide have reopened in some capacity.


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COVID-19: How do Apple Store procedures compare to other leading retailers?

On May 17, Apple detailed its retail store response to COVID-19 in an open letter written by SVP of Retail + People Deirdre O’Brien. The letter spoke of a commitment to care for store teams, customers, and communities. Apple has been recognized as an early leader in its actions to create a safe store environment. How does its response compare to other top retailers?


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Apple plans gradual reopening of US retail stores beginning next week

Apple is preparing to reopen a select number of retail stores in the United States next week. The company closed the majority of its 510 locations worldwide in the first half of March and has recently taken steps to restore critical support and service functions at a handful of stores across Australia, Austria, Germany, and South Korea.

🌎 Which Apple Stores Have Reopened?
Visit Our Interactive Tracker ▶︎


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Apple Stores in Australia show confidence in measured approach to reopening

After nearly two months of closures, all but one of Apple’s retail stores in Australia have reopened. The country’s coronavirus mitigation strategy has so far proved successful, allowing it to be among the first regions where Apple feels confident to welcome customers back inside and store teams back to work. Apple Stores in a world warped by the coronavirus look and operate differently, but it’s all in the name of safety.


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All but one Apple Store in Australia reopen on May 7

21 of Australia’s 22 Apple Stores will reopen on May 7 at 10:00 a.m. following extended closures due to the coronavirus pandemic. Apple has been cautiously reopening stores around the world as local conditions permit. In an interview last week, Tim Cook noted that stores in Austria and Australia would reopen within 1-2 weeks, but did not specify exact dates.


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Austria’s single Apple Store set to cautiously reopen on May 5

Apple’s only retail store location in Austria is preparing to reopen tomorrow, May 5, according to a local report by Heute. Like all Apple Stores outside of greater China, the Vienna location closed in mid-March in response to the coronavirus pandemic. In an interview last week, Tim Cook noted that stores in Austria and Australia would reopen within 1-2 weeks, but did not specify exact dates.


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Apple Stores in Australia and Austria will reopen in 1 to 2 weeks

After closing the majority of its retail locations across the globe due to the coronavirus pandemic, Apple has cautiously begun to reopen select stores as local conditions permit. Following South Korea, Apple Stores in Australia and a single location in Austria are scheduled to reopen within 1-2 weeks, according to a statement by Tim Cook to Bloomberg.


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Retrofuturistic concepts imagine classic Macs that never existed

Ask just about any longtime Apple fan, and they’ll be quick to tell you about their favorite classic Mac hardware. Some are fond of the legendary Macintosh SE/30, others will never forget the Apple Extended Keyboard II. Less remembered are the Macintosh Quadra 950 Pro and its lattice ventilation that predates the 2019 Mac Pro by 27 years. And nobody talks about the Apple Overextended Keyboard II. These funhouse products come from the mind of one designer with a knack for Photoshop and a love of computing history.


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