If Apple’s most recent hardware events were about going bigger (larger iPhones, a jumbo iPad, and a new Apple TV), Apple’s March 21st event is about going smaller. Apple yesterday officially sent invites to its much-anticipated event to be held at its Cupertino campus with the tagline “Let us loop you in.” The event, which was originally internally scheduled for a week earlier, will focus on Apple’s new 4-inch iPhone SE, a smaller, 9.7-inch iPad Pro, and new Apple Watch bands. The company will likely also reveal the final versions of iOS 9.3, tvOS 9.2, watchOS 2.2, OS X 10.11.4, and an iTunes update. We’ve reported nearly the entirety of what’s expected to come at the event, so read on for a full roundup of everything we’re likely to see. (Updated March 18th with the latest information):
Super Feature March 11, 2016
Super Feature May 28, 2013
Live on stage during his interview at the AllThingsD D11 Conference tonight, Tim Cook has for the first time talked at length about his view on wearable technologies as competitors like Google and others push ahead with Glass and other wearable projects. While noting that broad range appeal with a product like Google Glass is “tough to see,” Cook said he thinks “the wrist is interesting” while calling the form factor “somewhat natural” compared to head mounted products.
Nike Fuel Band well made for the fitness category. Works well with iOS. The ones that do more than one thing aren’t great. They won’t convince a kid who has never worn glasses, a band, or a watch to wear one. There are lots of things to solve in this area, ripe for excitement. I think there will be tons of companies playing in this (won’t respond to Walt asking if Apple will). I see this as a very key branch of the tree… referring to the post-PC era.
Cook did note that “people want wearables to be light, unobtrusive, reflect their fashion/style” and that it would take some convincing to show people ‘why it’s worth wearing them’:
Super Feature March 21, 2013
Walk into any one of Apple’s more than 400 retail stores across the globe and you will receive customer service that is typically unmatched in the consumer electronics industry. The experience that an Apple Store customer receives is consistently rated to be bar none, but it comes with sacrifice: hours of hard, tireless work by an army of over 40,000 men and women across several countries.
Last year, The New York Times profiled Apple’s retail employees as loyal, but “short on pay.” Our own extensive interviews with several current and former Apple retail employees demonstrated an onslaught of people who corroborated The New York Times report, but it also highlighted employees that demonstrated pride in addition to disagreement with the controversial claims. A common theme, however, is loyalty while at work, regardless of other factors.
At the store, Apple’s retail workers are loyal, helpful, and demonstrative of excitement (even if it is not genuine) for Apple’s products and customers. After work, though, some are, ironically as correctly described in Steve Jobs’ The Crazy Ones Think Different campaign, misfits, rebels, and troublemakers. While these unsatisfied workers have formerly expressed their feelings to the press and via informal (and now defunct) unions like “Apple Workers Union,” a growing group of Apple employees has now taken a more modern approach to expression: social media.
Super Feature May 11, 2012
Rough mockup showing the user-enabled 3D mode (on the right)
According to trusted sources, Apple has an incredible headline feature in development for iOS 6: a completely in-house maps application. Apple will drop the Google Maps program running on iOS since 2007 in favor for a new Maps app with an Apple backend. The application design is said to be fairly similar to the current Google Maps program on the iPhone, iPad, and iPod touch, but it is described as a much cleaner, faster, and more reliable experience.
Read on after the break for all of the details!
Super Feature April 7, 2012
TL;DR: By popular demand, we are rolling out 9to5Forums.com built on the Vanilla platform. As part of this new structure, we are moving our comments going forward to Vanilla, as well. Single sign up for both is quick and easy (including login with Twitter/Facebook/Open ID, etc.). Oh, and there will be prizes!
Long version: expand full story
Super Feature November 22, 2011
A trusted tipster has provided us with the details on Apple’s Black Friday (November 25th) 2011 sale. The sale is very similar to Apple’s offerings in past years, but does give better discounts to higher capacities of the iPads and iPods. The deals on the Mac end cover the iMac, MacBook Air, and MacBook Pro, while the iPod nano and iPod touch are the discounted iPod offerings. The Macs will be $101 less, the iPads will go from $41-$61 discounts depending on capacity (16GB, 32GB, 64GB), the iPod nano will shave off $11 for both 8GB and 16GB storage sizes, the iPod touch will follow the iPad’s lead of bigger discounts for bigger capacities, ranging from $21-$41 discounts.
Apple will also (images after the break) discount accessories. On the Apple in-house accessory list is $11 off the iPad 2 Smart Cover (comes out to $28 for the polyurethane and $58 for the leather), $11 off ($58 in total for each) for the Apple Wireless Keyboard and Apple Wireless Magic Trackpad, $5 off ($45 total) for a $50 iTunes/App Store/iBookstore gift card, in addition to discounts on the AirPort Extreme, Time Capsule, and AirPort Express. Third-party accessories such as Western Digital hard drives, the mophie JuicePack Air, Speck CandyShell iPhone 4/4S case, Jawbone Up, a Griffin Universal Remote Control system for the iPod touch, the Jawbone Jambox, a Phillips clock radio, and more are also on sale. Check out the entire sale with the rest of the leaked pamphlet after the break: