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Apple Intelligence

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Apple Intelligence

Apple unveiled its suite of AI features back at WWDC24 back in June, dubbed Apple Intelligence. The feature set requires an iPhone 15 Pro or later for iPhone, and an M1 chip or later for iPad and Mac. The great thing about Apple Intelligence is that most of these features run on device, prioritizing privacy.

The features below are currently available in iOS 18.1 beta, which should release to the public in October. Additional features will be coming later.

Writing Tools

One of the top Apple Intelligence features is Writing Tools, allowing you to quickly proofread, rewrite, or change the tone of your writing. It isn’t intended to generate completely new text, and it instead focuses on improving your writing.

This feature is available practically anywhere you’re able to write. Just select some text, and you should see Writing Tools in a context menu.

Apple Intelligence writing tools in iPadOS 18.1

Apple Intelligence Summaries

Apple Intelligence aims to help you out by providing summaries in everyday places, such as Notifications, Mail, and Safari. If you have a stack of notifications from one app, Apple Intelligence will try to summarize all of them into a one liner, that way you can keep up with everything going on with a quick glance, which is particularly helpful in group chats.

In Mail, it’ll also summarize emails from the Mail list view, which is far more useful than just seeing the first two lines of the email. If you tap into the email, you can also see a more detailed summary, still saving you time if you don’t want to read a whole email.

You can also use it to summarize articles in Reader Mode while in Safari.

Apple Intelligence notification summaries

New Focus Mode option

With Apple Intelligence, you can enable a new setting called “Intelligent Breakthrough & Silencing” on any focus mode, which will allow any app to break through your Focus Mode, if Apple Intelligence determines that it might be important.

For example, you might have iMessage notifications disabled from non co-workers while in your Work focus. However, if a family member texts you with something urgent, you should get notified still.

Memory Creation

In the Photos app, you can create a Memory Movie with just a short description. You could write something like “hanging with friends in Los Angeles in June”, and it’ll gather a bunch of photos and create a movie for you, containing all of those memories.

Photos with Apple Intelligence in iOS 18.1

Clean Up

With the new Photos app, you can use Apple Intelligence to clean up your photos. If someone’s in the background and you’d like to remove them, you can simply draw a line around them, and the system will intelligently remove them from the photo and replace the background.

You can also remove random background objects that seem out of place, to make your photo look less cluttered.

Coming later

This is just the beginning of Apple Intelligence, and more features should come later. Later this year, we should get support for ChatGPT within Siri. And next year, the all new Siri should begin rolling out, allowing you to ask Siri more complex questions and actually get proper answers, thanks to Apple Intelligence. The new Siri will also have personal context, and should be able to properly assist you with your day.

Apple’s image generation features, such as Genmoji and Image Playground, are also on the roadmap, but not yet available in beta.

Apple Intelligence ChatGPT iOS 18

Poll: Would you be willing to pay an Apple Intelligence+ subscription?

Apple Intelligence+ subscription may come later | Colorful artificial brain

One of the big questions around Apple’s AI plans has been whether the company would absorb the costs of these features, or charge a fee, aka an Apple Intelligence+ subscription.

So far, the news is that there will be no additional costs involved – but it appears that may change in the future …

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Why Apple Intelligence won’t run on older iPhones, or Vision Pro [U: Next year]

Why Apple Intelligence won't run on older iPhones (shown)

See Vision Pro update at the end of the piece.

When asked why Apple Intelligence won’t be available on older iPhones, the company has so far said that the chips simply weren’t sufficiently powerful to provide a good experience. Responses would take too long on older chips.

But many have said that if their phones weren’t up to the task, why not just use Apple Intelligence servers – aka Private Cloud Compute? After all, that’s what already happens with a lot of Siri requests today. We now have an answer to this …

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Withholding Apple Intelligence from EU a ‘stunning declaration’ of anticompetitive behavior

Withholding Apple Intelligence from EU a 'stunning declaration' | Framegrab of Vestager's speech

The decision to withhold Apple Intelligence from EU countries amounts to a “stunning open declaration” of anticompetitive behavior, according to the bloc’s vice-president and competition regulator Margrethe Vestager.

Vestager made her remarks when speaking at a conference convened to discuss new ideas for strengthening the European Union …

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Evidence of Apple’s Private Cloud Compute for AI first surfaced in iOS 16.4

Apple Intelligence ChatGPT iOS 18 Private Cloud Compute

9to5Mac last year found evidence of a new “ComputeModule” device class hidden in the iOS 16.4 beta SDK. At the time, we speculated that it could be either a Raspberry Pi type device. It turns out that Apple’s recently announced Private Cloud Compute (PCC) for processing Apple Intelligence data in the cloud is the ComputeModule we reported on last year.

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Volkswagen cars give an early taster of Apple’s approach to ChatGPT integration

Volkswagen cars give an early taster of Apple's approach to ChatGPT | Dashboard photo with IDA shown

We won’t be able to experience Apple’s approach to ChatGPT integration until a later iOS 18 beta, but owners of some of the latest Volkswagen cars are being offered what sounds like a very similar experience.

A number of VW cars already have a built-in AI voice assistant, and the company has announced that its capabilities are now being supplemented by ChatGPT …

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Apple Intelligence plans in China still unclear due to legal concerns

Apple Intelligence features

How Apple Intelligence will work in China remains unclear, as the company has to navigate the country’s generative AI regulations.

A new report says that Apple concluded it was unlikely to get approval to use a system developed outside of China, suggesting that more of the off-device AI will be powered by Chinese companies …

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Apple AI logo is intended to look unthreatening, and non-anthropomorphic

Apple AI logo (left), and new Siri icon (right)

An interesting piece suggests that Apple’s AI logo* – along with the new Siri icon – is intended to look friendly, unthreatening, and is deliberately non-anthropomorphic.

*Yeah, that could be Apple Artificial Intelligence, or Apple Apple Intelligence. Thanks, Tim.

Other companies appear to have set themselves the same goals with their AI offerings, hence all the simple, colorful graphics …

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Siri improvements, ChatGPT, Apple Intelligence and more – when will each arrive?

Siri improvements, ChatGPT, Apple Intelligence and more | Apple promo image on colorful background

The iOS 18 beta 1 has brought some of the promised new changes, but it doesn’t include Siri improvements, ChatGPT access, or many of the Apple Intelligence features (though there are a few exceptions).

Apple hasn’t revealed a precise timeline for each of the new features, likely wanting to avoid making promises it can’t keep, but there are some indications of what we can expect when …

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Apple’s new Image Playground app to label AI-generated images in metadata

Apple iOS 18 Image Playground

One of the new features of iOS 18 is an app called Image Playground, which is part of the “Apple Intelligence” suite of AI tools coming later this year. With Image Playground, users will be able to generate images from text commands or even based on a photo of someone. We don’t yet have many details about the app since it’s not available in iOS 18 beta 1, but we do know that Apple is planning to label AI-generated images.

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Apple doesn’t use your data to train Apple Intelligence; other protections

Apple Intelligence ChatGPT iOS 18 Private Cloud Compute

A research paper explicitly says that Apple doesn’t use your data to train Apple Intelligence. This differs from OpenAI’s policy, which does use your ChatGPT sessions to help train its model.

However, Apple says that it does scrape websites for content via Applebot, and website owners must explicitly opt-out if they don’t want this to happen …

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Demand for Apple Intelligence will drive an iPhone supercycle, says Wedbush

Apple Intelligence

Demand for Apple Intelligence features will power an iPhone supercycle, according to an analyst – with Apple one of three companies in the race to become a $4T company.

Apple Intelligence will require an iPhone 15 Pro or better, meaning that the majority of current iPhone owners would need to upgrade if they want access to it …

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OpenAI hits back at Elon Musk’s claim that Apple isn’t smart and ChatGPT isn’t safe

Apple Intelligence features

Perhaps upset that nobody cares about his own pet chatbot, Grok, Elon Musk launched a baseless attack on Apple’s AI announcements – saying that the iPhone maker wasn’t smart enough to create its own AI, and that ChatGPT isn’t safe.

OpenAI’s chief technology officer has now hit back at the latter part of the claim …

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Apple Intelligence privacy can be independently verified thanks to an ‘extraordinary step’

Apple Intelligence privacy | Wall of CCTV cameras

Apple Intelligence privacy is a key differentiator for the company’s own AI initiative, with the company taking a three-step approach to safeguard personal data.

But Apple says we won’t have to take the company’s word for it: It is taking an “extraordinary step” to enable third-party security researchers to fully and independently verify the privacy protections in place …

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Craig Federighi talks OpenAI partnership and the future of Apple Intelligence in new interview

Apple VP Craig Federighi

One of the main new features announced with iOS 18 and macOS 15 at WWDC 2024 is Apple Intelligence – a set of AI-based tools. While these features won’t be available to users until later this year, Apple’s head of software engineering Craig Federighi discussed the future of Apple Intelligence in an interview with Fast Company.

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Apple Intelligence beta access will have a waitlist; use outside US may be slow

Apple Intelligence beta access will have a waitlist | Queue of people going up stairs

We already knew it was going to be a wait for Apple Intelligence beta access, with the company warning that the new features won’t be available until later in the year, but code found in iOS 18 indicates that there will be a waitlist for access.

Apple has also indicated that, while Apple Intelligence will be available to those outside the US, we may have to put up with delayed responses …

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Tim Cook: Apple Intelligence may hallucinate, but has guardrails

Apple Intelligence may hallucinate | Abstract psychedelic image reminiscent of Siri

CEO Tim Cook has admitted in an interview that Apple Intelligence may hallucinate, but says that its responses will be “very high quality.”

He also said that the company has not been willing to compromise on its values to move into AI, and that there are guardrails in place for its upcoming artificial intelligence features …

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Apple Intelligence: The features I can’t wait to try

Apple Intelligence features | Apple promo image

The bad news from yesterday’s keynote is that Apple has never listed so many new features as “coming later.” This includes all of the Apple Intelligence ones.

The other bad news is that AI features will initially be limited to US English, although Apple’s wording here does suggest that those of us in other countries will still be able to try it …

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