Apple News App

While Apple has been increasing its focus on Apple News recently, a new report from Slate dives into some of the struggles publishers still have with the platform. The report explains that while viewership is increasing with Apple News, publishers struggle to monetize that growing viewership.

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As it continues to expand its focus on Apple News, Apple has hired a former Condé Nast executive to serve on its News team. The Information reports that Apple has hired Liz Schimel, who was a former president of Condé Nast in China.

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Apple is launching a dedicated section in Apple News to cover the US midterm elections. US Apple users will be able to view the latest updates for the election inside the Apple News app through November.

It will feature content from Fox News, Vox and other curated publications including some exclusives from the Washington Post, Axios and Politico.

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Apple News is featuring a special ‘Royal Wedding’ tab ahead of the big event tomorrow. Interestingly, the News app has actually changed the name of the second Spotlight tab to highlight the time-sensitive event.

Despite international attention, this tab appears to be showing for UK users only at the moment. Devices set to the US region are still seeing the normal Spotlight news items.

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Last week at its annual I/O developer conference, Google unveiled its new AI-powered “Google News” application. Replacing the neglected Newsstand service from Google, and seen as a direct competitor to the Apple News app, Google News is now available on the App Store…

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Tonight marks the 2018 Met Gala in New York City. As usual, the show is one of the premiere fashion events of the year, with top figures from the entertainment industry making appearances.

While Apple has served as a sponsor of the event in the past, this year it is streaming the show live via Apple News…

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Over the last year, Apple has put a heightened focus on news and editorial content. Just last week, the company shared its first exclusive piece of content via Apple News, while it was also revealed that Apple has been paying some publishers for early exclusivity rights to video content.

New data on Apple’s hiring trends over the last year only further show the company’s interest in news…

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Two bits of news on Texture, the digital magazine service Apple bought in March: Texture apparently had a Windows app (not just iOS and Android apps), and that app is getting killed next month. The Verge reports that customers were notified over email and within the Windows app. Texture has also shared the news on its website:

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Apple’s interest in exclusive video programming is stretching beyond its original content TV show efforts. Digiday reports that Apple paid Buzzfeed to show the first three episodes of its ‘Future History’ video series on Apple News, a week ahead of Buzzfeed’s other distribution platforms.

Apple gave Buzzfeed a cut of the ads shown on the videos, in addition to upfront payment. Apple has highlighted video stories more prominently in Apple News since iOS 11.3 with several video-focused features.

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Apple has been pushing deeper into news over the last year, increasing its focus on Apple News and publishing its own exclusive pieces. Now, a rumor is circulating that Apple might be interested in purchasing Condé Nast…

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Here’s an interesting observation from Walt Mossberg: Apple News is promoting an ‘Apple News Exclusive’ today, complete with a special badge and top spot on the front page of the app.

The ‘News Editors’ Picks’ exclusive isn’t original reporting, however, but instead a book excerpt from Senator John McCain’s new book due out next month.

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According to a new report from Bloomberg, Apple will utilize its acquisition of Texture to launch its own paid subscription service, incorporating magazines from a variety of publishers.

The new service would be exposed to customers through an upgraded Apple News app, mirroring Apple’s integration of its $9.99 Apple Music subscription inside the Music app.

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Facebook has been getting a lot of heat as of late due to its users’ privacy concerns about the platform. New York Media’s CRO and publisher Avi Zimak takes a deeper dive into online media as a whole, more specifically noting that Apple News has promise.

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[Update: Keep up with our live coverage of Eddy Cue’s SXSW talk right here.]

Apple has today confirmed that it is taking a major step into the digital magazine business. Apple’s Eddy Cue shared in a statement that the company would be purchasing Texture, a digital magazine distributor which could enhance Apple’s News app and more.

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Not much is publicly known about the team of editors behind Apple’s News app on iOS, and now The Information has a new report (paywalled) that includes new details on how it operates. According to the piece, Apple’s small editorial staff fields pitches from publications for features using Slack, and the result can be an influx of traffic for publishers.

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Speaking at the Code Media conference today, Flipboard CEO and co-founder Mike McCue had some choice words for Apple and its Apple News platform. Flipboard, of course, is the news curation app with which Apple News directly competes…

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iHeartRadio is the latest high-profile publisher to join Apple News. The service announced today that its editorial content can now be found on Apple’s News app on iOS.

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With the 2018 Winter Olympics kicking off in Pyeongchang, Apple News has launched a robust new featured section for tracking up-to-the-minute coverage of the games for the next two weeks.

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Facebook is introducing a new way for publishers to monetize content using its Instant Articles format, but the feature won’t be coming to iOS anytime soon according to Recode. That’s because the service will require a paid subscription, and Apple wants its usual cut for revenue generated through the App Store.

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