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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

Ted Lasso season three confirmed for spring as Apple TV+ unveils a dozen new original series

Apple TV+ today presented at the winter Television Critics Association press tour, unveiling much of its spring content slate with first looks at a dozen new original series. The service also finally confirmed that the third season of its hit comedy Ted Lasso will premiere in the ‘spring’.

New shows featured include Shrinking, The Reluctant Traveller, Hello Tomorrow, The Big Door Prize, and dramas Dear Edward, City on Fire, The Last Thing He Told Me, and Extrapolations.

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The Apple TV expects you to have an iPhone in order to accept new iCloud terms and conditions

Update: Apple contacted @hugelgupf to provide a workaround. Apparently, fully signing out of iCloud and back in on the Apple TV will prompt terms and condition screen which can be accepted on the same device. Weird. Original story below.

A viral tweet today highlights a somewhat frustrating limitation with the Apple TV software. As of a recent software update, tvOS expects users have access to an iPhone or iPad in order to do things like accept new iCloud terms and conditions, or update their Apple ID settings.

Although most people who use the Apple TV 4K box are deeply ensconced in the Apple ecosystem, this doesn’t apply to everyone. Up until recently, the Apple TV could be used essentially independently. It was assumed to be a standalone device, not an accessory. Not so much, anymore. Moreover, these changes mean Apple TV users who have Macs — but no personal iOS devices — are also left in the lurch.

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Apple rumored to be prepping bid for English Premier League football streaming rights

Apple has dived into the live sports streaming arena in the last year, striking deals with Major League Baseball and Major League Soccer. Apple also entered advanced negotiations with the NFL for Sunday Ticket, but that deal ultimately went to YouTube.

However, the company does not seem to be slowing its ambitions. The British newspaper Daily Mail reports that Apple is gearing up to bid on a package of English Premier League football soccer streaming rights that is soon coming up for renewal.

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Apple Music exec adds Apple TV+ to responsibilities amid Services leadership reshuffle

Following the surprise departure of Apple Services VP Peter Stern, Apple is reorganizing the expansive Services division by formally splitting the business into three separate units, with a new VP running each group. The VPs will report to Eddy Cue, SVP of services.

Today, Business Insider says that current VP of Apple Music Oliver Schusser has taken responsibility of the business side of Apple TV+, as appointed lead of one of these new units.

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Report: Apple hunting TV exec to lead ad sales for live sports and ad-supported TV+ plans

Apple TV Plus

Via Business Insider, Apple is currently looking for an ad sales executive focused on TV content. Apple’s involvement in video advertising is already set to expand with the company’s growing live sports deals, like Major League Soccer (beginning next month) and MLB Friday Night Baseball.

Moreover, there’s ongoing speculation that Apple is planning to launch an ads tier of Apple TV+ as soon as this year, which the new ad exec would oversee. The Business Insider report says Apple is looking at candidates similar to Paramount Global’s chief digital advertising officer and Netflix ad sales VP Peter Naylor.

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Here’s a first look at the Apple Music, Apple TV, and Apple Devices apps coming to Windows 11

Here's a first look at the Apple Music, Apple TV, and Apple Devices apps coming to Windows 11

Microsoft and Apple announced last year that new Apple Music and Apple TV apps will soon be available for Windows users, who currently rely on iTunes or a web browser to access these services. While no release date has been provided, 9to5Mac got a closer look at an internal version of these apps.

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First season of Apple TV+ shows Bad Sisters, Ted Lasso and more streaming for free for everyone through January 3

Apple TV+

For the holidays, Apple TV+ is running a special promotion for some of their biggest hit series. Until January 3, the first season of Bad Sisters, Ted Lasso, Prehistoric Planet, Trying and The Morning Show are streaming for free for everyone.

That means anyone who can access the Apple TV app can watch, no subscription required. Get the Apple TV app on Apple devices, Roku sticks, Amazon Fire Stick, PlayStation, Xbox, smart TVs and more platforms.

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Apple reveals MLS Season Pass schedule following exclusive streaming rights deal

Apple MLS Season Pass

After confirming a deal with Major League Soccer earlier this month, Apple announced in November the pricing and availability details of MLS Season Pass streaming on the Apple TV app. However, the schedule was still unclear – until now. The company on Tuesday revealed the full schedule of the 2023 MLS Season Pass for those watching on the Apple TV app.

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After months of negotiations, Apple reportedly exits the running for NFL Sunday Ticket package

NFL sunday ticket apple

Apple has reportedly pulled out of negotiations for the NFL Sunday Ticket package, after originally being considered the frontrunner, according to Dylan Byers at Puck News.

Earlier in the year, it seemed like Apple was nearing a deal with multiple reports of top Apple execs Eddy Cue sweet-talking NFL heads at meetings, having already struck sports streaming deals with Major League Baseball and Major League Soccer. But as talks dragged on with the NFL, Apple appeared to balk back at some of the contract’s limitations.

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Apple TV+ breaks records with ‘Spirited’ becoming its most popular film yet

Apple TV+ has announced that its holiday musical comedy ‘Spirited’ has become the most popular Apple Original Films title on the streaming service ever, via Deadline. Apple does not release specific viewership numbers, other than to suggest that the Ryan Reynolds—Will Ferrell movie broke records for the service.

Apple’s original film efforts were validated this year when Apple TV+ became the first streaming service to win the coveted Best Picture Oscar, for ‘CODA‘. That being said, exactly how many people are watching Apple’s films is still murky.

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