Apple

Photo of Beijing Apple Store: news.cn

Apple appears to be preparing for increased focus on the Chinese market, with more than 200 (mostly) senior job openings appearing on LinkedIn, reports the WSJ. Some of these were added in the past three weeks, many within the last few days. Digitimes reported yesterday on Apple also seeking senior engineers in Taiwan.

With the developed market close to saturation point, the BRIC markets – Brazil, Russia, India and China – are key to Apple’s future expansion. Worldwide, smartphones represent only just over half of the total cellphone market, generating massive potential for future growth.

Apple’s challenge in China is as much a political one as it is marketing-based … 
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In a new report out today, KGI’s Mingchi Kuo updated his previous predictions for the iPhone 5S due for announcement on September 10th. Notably, he expects:

(1) the new A7, ARMv8 based AP (application processor), featuring a 1GB LPDDR3 RAM chip; (2) a sapphire home button with fingerprint  sensor; (3) main camera unchanged with 8MP, but featuring a larger F2.0 aperture with dual flash lights; (4) new option for golden casing; and (5) new option for 128GB storage.

We’ve heard the Sapphire fingerprint reading home button previously from Kuo and the A7 is the natural successor to the A6 and will likely be a 64-bit processor. The 1GB RAM seems in line with previous predictions but that 1GB of RAM will be faster according to Kuo:

We reckon A7 will upgrade memory bandwidth spec to LPDDR3 from LPDDR2 adapted by A6, in an effort to improve system performance. Since Apple is in charge of both hardware  and OS design, it is capable of minimalizing memory capacity at an optimized state. Therefore, A7’s RAM will likely be unchanged at 1GB.

However, the Gold option is something that has been only heard of in more sketchy rumors until now. Additionally, we discussed the 128GB option in our roundtable quite a bit yesterday. The iPad got a 128GB option this spring and the option on the iPhone would be a big differentiator for power users.

We’ve also heard the upgrade on the camera would include an F2.0 aperture with dual flashes but have heard a variety of megapixel options including 12 and 13. As with previous ‘S’ models, this one would be able to take dramatically better pictures, especially in low light situations.

Kuo doesn’t believe that there will be NFC capabilities in the iPhone 5S.

All told, Kuo expects Apple to sell 35M iPhone 5S units in 2013 (not including previous models and the lower cost iPhone 5C) as long as sapphire fingerprint reader manufacturers can keep up with demand.

Kuo’s record on parts predictions is good (timing notwithstanding) and these predictions should be taken seriously.

Mockups via MartinHajek.com, more here.
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Apple just released the 6th release of iOS 7 for iPhone, iPad and iPod touch. The small 13.5MB update is available via Software Update and contains the usual bugfixes and improvements.

The update comes a week after the previous update and just hours after a report pegged the Beta 6 update for next week. The focus of the small update appears to be on an emergency issue with iTunes in the Cloud which requires a workaround.

This update addresses an issue with iTunes in the Cloud, where some purchases may download or play unexpected items. If you have any devices running previous versions of iOS 7 beta, you must:
1. Install iOS 7 beta 6
2. Install the ResetMusicAndVideosLibraries configuration profile
3. From Settings > Music, tap the Reset Media Library button
4. Restart the device

Notice something else new? Head down south to the comments.
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Some iWatch concepts are, well, just a bit silly. But this concept by Stephen Olmstead has the kind of restrained design one might expect from Apple. Sure, the hardware design doesn’t quite have the finesse and finish of something Jony Ive would create, but it strikes me as along the right lines. The matching colored wallpaper and straps are a good fit with both iOS 7 and what we’re expecting from the iPhone 5C.

Some of the screens look a little unrealistic – I don’t see anyone scrolling through apps one at a time like that, or hitting a date on a calendar of that size – but Siri, Weather and Compass all look good. And Facetime on the iWatch? Hell yeah: we’ve all been wanting wristwatch videophones since those SF programs we watched as a kid, right?

Martin Hajeck always produces interesting work. While I’m not a fan of the rather chunky-looking hardware shown here (I’d hope Apple can create something sleeker), the colored, embossed leather straps look every inch the sort of thing you’d expect Apple to produce….
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Apple has strengthened its App Review Guidelines to require greater protection of children under 13 years and to clamp down on gambling apps that involve real money.

Some of the changes were required in order to comply with tougher requirements in the newly-expanded Children’s Online Privacy Protection Act (COPPA), which prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’ Personal data initially meant name, address, phone numbers, email address and present location, but has now been expanded to include photos, video and audio. Apple has, however, gone further … 
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There was much disappointment back in June when the new Mac Pro‘s CPU – the 12-core Xeon E5-2697 – delivered a surprisingly low Geekbench score of 23,901. It had been widely expected to break 30,000.

Some cautioned then that the score, based on a 32-bit build of Geekbench running on an early pre-release version of the CPU with a beta version of Mavericks, might not tell the whole story, and new tests by Tom’s Hardware on V2 of the chip appear to confirm this … 
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China Mobile Chairman Xi Guohua

China Mobile, the world’s largest Telecom with close to 700M subscribers, reported mixed earnings today on slow growth of its smartphone business relative to its competitors which both carry the iPhone. Chairman Xi Guohua noted this and said that talks with Apple on carrying the iPhone were progressing.

“Both sides sounded keen (during recent talks),” Xi told a news conference after announcing the company’s first-half results.

“Good progress was made in preparing for the commercialization of TD-LTE,” Xi said, referring to 4G “long-term evolution” network technology that may support newer iPhone models.

Dow Jones’ Paul Mozur noted the remaining issues to be worked out:

#ChinaMobile Chairman says company still having commercial and technical issues with Apple that need to be resolved to sell iPhone

— Paul Mozur 孟建國 (@paulmozur) August 15, 2013

Working out the hurdles and signing up the world’s largest telecom would obviously be a big win for Apple and CEO Tim Cook, who would probably love to announce the carrier relationship at the upcoming September 10th iPhone event in San Francisco.  
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With the rumored September 10th Apple keynote just weeks away, the rumor mill is in high gear and, as per usual, expectations will be soaring higher than ever as the date nears. For some products, a refresh or introduction is all but confirmed. For others, there only exists speculation or mere wishful thinking for even a mention at the keynote. Below you’ll find the opinions of some 9to5Mac staffers.
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There’s an old adage in photography that it’s about the photographer, not the camera. By phone standards, the iPhone camera is a decent one, but it’s not the most obvious choice for creative photography. The annual iPhone Photography Awards show just what can be achieved in the right hands.

I’ve picked out my three favourites, above and below. Think you can do better? Post some links in the comments … 
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Popular online media aggregation and discovery app for iOS, Matcha, suddenly disappeared from the App Store in late May without any explanation by the company or Apple. Tonight it became clear exactly what happened.

According to Venture Beat, Apple has acquired Matcha.tv for an estimated $1 million to $1.5 million. Although, the final total could be higher once the deal is completed. Unsurprisingly, Matcha.tv CEO Guy Piekarz declined to comment on the potential acquisition and Apple served Venture Beat their typical canned response that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Matcha.tv launched in January of 2012 and steadily grew its fan base by providing an easy way to browse streaming movie and TV shows across all the major sources including Netflix, iTunes, HBO, Hulu, Amazon Prime and others. During its time on the App Store it amassed a favorable 4.5 star rating from iTunes reviewers and was also received well by tech pundits. At first glance this service would seem as a nice way for Apple to fortify a full-fledged Apple TV service or expand their current offering with deeper airplay capabilities and controller integration. Tim Cook has repeatedly said that TV remains an area of “great interest” so it makes sense that they are arming themselves with the resources necessary to take their “hobby” to the next level.

Apple has already successfully completed several strategic acquisitions this year including Passif, a developer of low-power chipsets, and Hopstop, a mapping service.

Image: tested.com

One of the big question marks around the iPhone 5C – the rumored name for the mid-market plastic iPhone – is how Apple will prevent the lower-cost phone cannibalizing sales of the iPhone 5 and 5S.

One possibility is to limit sales of the 5C to emerging markets. Apple could make it available in India and China, where price is a much bigger barrier to iPhone acquisition, and withhold it from North America and Europe. That would make a great deal of sense, but is extremely unlikely and an approach Apple has ever taken before.

Analyst Gene Munster has another theory, though one just as unlikely: that the 5C will omit a key feature of present-generation iPhones: Siri.

Additionally, we believe that Apple may exclude some software features, such as Siri, which we note was not an option on the iPhone 3GS or iPhone 4 upon launch … 
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From 9to5Toys.com: Apple is offering a rare sale on iTunes movie bundles yielding the lowest prices we’ve seen on digital downloads of 25 popular movie collections. Save even more by snagging a 20% off $60 iTunes gift card at ebay: $48. Bundles are available in SD/HD and start at $9.99 making a lot of these “buy one get two free” pricing (US Only). (Update: We’re hearing Apple is changing prices on many of these) Here’s the full list via:

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Image via <a href="http://www.flickr.com/photos/shanghaidaddy/4444779602/in/photolist-7LLE85-bjGce9-7LLExS-7X3TR7-9WWqCL-bepqXP-9XBTYw-7VzKHA-bepqTv-bepqP2-bepqJc-bepqD6-bepqxF-7zrnxR-7zv8s1-cSjqLL-81gkaM-9w9Hfc-bDqzWX-ercVuv-eNUGCf-bfoHWa-9aXhCK-8T4TuB-byHASi-ebuyCS-a65L1S-dBQrY9-e39tKK-aqUYwc-drrKYZ-8xouBm-8xov7q-azkgHt-a65L3f-a62UpF-a62UoB-a62UmB-a62Unn-a65L4s-dRhAY6-dyRScD-dyXkiq-ddkczz-9iCbpz-9iFiQC-7TmVNY-9nuiGM-dHJig2-dHJhxp-dHJhG8/lightbox/">Flickr</a>

Last week, we reported that Apple, will soon kickoff a trade-in-program for third-party or counterfeit USB power adapters in its retail stores and select authorized resellers. The program will allow anyone with an unofficial USB power adapter for iOS Devices to exchange that adapter for an Apple-built unit at a discounted price of $10 dollars. The program comes in response to a couple of controversial situations in which people in China reportedly passed away or became injured due to faulty, counterfeit charging adapters…

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Oslo, Norway in Apple Maps (No 3D available)

Update: From a 9to5mac Reader in Norway:

Regarding the issues where the Norwegian government is blocking Apple from mapping the capital, Oslo, in 3D: it seems the law that is being sited actually was withdrawn in 2005, but issues with an old computer system in the police department blocks the update from being put to use! http://www.osloby.no/nyheter/Loven-som-hindrer-Apple-a-flyfotografere-Oslo-ble-vedtatt-opphevet-i-2005-7277631.html

Apple is being blocked from capturing 3D, aerial footage of Norway capital Oslo for its iOS and Mac Maps applications, according to Norway-based newspaper Aftenposten. As part of removing Google Maps from iOS, Apple, last year with iOS 6, launched its in-house Maps app with 3D “Flyover” data being a premier feature. Flyover allows users to see a 3D representation of many cities across the globe.

According to today’s report, Norway’s National Security Authority is not allowing Apple from capturing the 3D data needed for the feature. Apple uses small aircraft equipped with advanced camera systems and actually flies them around buildings. The data is then processed at Apple and formatted for the Maps app…

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We’ve previously noted KGI Securities’ Ming-Chi Kuo for his often accurate reports on upcoming Apple products in the past. Usually those reports revolve around features that have been somewhat expected. We’ve expected a fingerprint scanner for quite some time and even found code that seems to point to a biometric input for the new iPhone. We’ve also profiled possible fingerprint readers in the iPhone 5S just last week.

Today’s report is something a bit out of left field however. Kuo expects the iPhone 5S to have a sapphire fingerprint reader home button that will no longer be plastic and concave but actually protrude slightly from the iPhone in a convex manner. This isn’t the first we’ve heard of Sapphire home buttons but the first reputable source on the matter. Kuo

Convex home button creates space for fingerprint sensor; yield to improve. We think that a fingerprint sensor will be placed under the home button of iPhone 5S. However, assembling it could be difficult as the space under home button is limited as it already has to accommodate the Lightning connector, speaker and microphone. Thus, we think the shape of the home button could be changed from concave to convex to create more space for a fingerprint sensor.

Sapphire prevents home button from being scratched. A convex home button could be more easily scratched, so a harder material is required. We believe Apple will switch from plastic to sapphire, whose hardness is second only to diamond. Sapphire would protect the home button from being scratched and the fingerprint sensor from being damaged.

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