Apple

[youtube=http://www.youtube.com/watch?v=KJxZG2Nv4KA&feature=channel_video_title]

With Apple’s education event now behind us, there is a lot to digest here. In addition, today has brought us three interesting software releases: “iBooks 2” and “iTunes U” apps for the iPhone, iPod touch and iPad, and the “iBooks Author” program for the Mac. If you missed our live coverage and have been wondering why all the fuss, a clip Apple played at the presser should get you up to speed.

Available for viewing  by clicking on the above image, the video sports both teachers and students who rave about the mess that is the United States education system and how Apple is arriving to the rescue. As always, the video is heartwarming and it is well worth the 7 minutes and 22 seconds of your time. You may also want to check out this resource on Apple’s website dedicated to iBooks Textbooks for iPad that contains many video tours.

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Along with today’s Education updates, Apple released a new version of iTunes today to allow the syncing of interactive iBooks textbooks to your iPad and to presumably add new features for the “iBooks 2.0” app and the updated iTunes U program.  On my install, the 107MB download took an additional 257MB of storage space.  Get downloading folks.

What’s new in iTunes 10.5.3

iTunes 10.5.3 allows you to sync interactive iBooks textbooks to your iPad. These multi-touch textbooks are available for purchase from the iTunes Store on your Mac or from the iBookstore included with iBooks 2 on your iPad.

iBooks textbooks are created with “iBooks Author” — now available as a free download on the Mac App Store

For information on the security content of this update, please visit: support.apple.com/kb/HT1222

iTunes 10.5.3 requirements…
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[slideshow]

Apple’s education event is underway at New York City’s Guggenheim Museum, where Eddy Cue, the company’s vice president of Internet Software and Services, told the audience how Apple is “going to help teachers reinvent the curriculum.” Noting that Apple has seen 700 million downloads from iTunes U, Cue took the wraps off a brand new free software for the iPhone, iPad and iPod touch. Aptly named iTunes U, the app makes it “simple for anyone to take courses anywhere.”

Indeed, adorned with the beautiful mahogany bookshelf graphics, the app is akin to iBooks in many respects. It is aimed at teachers and supports many interesting features, including the ability to customize topics, provide students with office hours, post messages to the class and give assignments. With this app, content can be downloaded for later consumption or streamed directly to students on-demand. More information is available after the break and at Apple’s freshly updated web site.

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Apple’s education event is underway at New York City’s Guggenheim Museum where the company announced the “iBooks 2″ app, a major new version designed to help integrate the iPad into school curriculum. That was Apple’s first highlight of the event — reinventing textbooks. We have been given some interesting metrics, and now Schiller unveiled “iBooks Author.” It is a new (and free!) Mac app for authoring e-books.

“Authors are going to love to use iBooks Create to create not only textbooks, but any kind of book,” said Schiller. Roger Rosner, Apple’s vice president of Productivity Software and iWork took the stage to give an interesting demonstration. Upon choosing one of the templates that ship with the program, users can begin adding their own photos, movies, text and multi-touch widgets in a fashion similar to the Pages program.

The iBooks Author reflows text dynamically, WYSIWYG-style, as you drag page elements around. It also supports Microsoft Word format, and the app is clever enough to automatically create sections and headers and lay out the pages automatically when you drop a Word document onto the chapter. Additional tidbits are available after the break.

[slideshow]

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Image courtesy of AllThingsD

Apple’s education event is underway at New York City’s Guggenheim Museum, where Phil Schiller, the company’s vice president of worldwide marketing, provided an update on key metrics related to Apple’s education business. Remarking that the United States “is not at the top of industrialized nations,” Schiller said: “If you’re a freshman, you only have a 70 percent chance of graduating.”

After playing a video that outlined the problem with U.S. education today, Schiller said “no one person or company” could fix it all. Apple, of course, will try. The basis for such an ambitious undertaking, of course, is the iPad, which Schiller said was No. 1 on kids wish lists this holiday season. The goal is to help integrate the iPad into the curriculum.

However, the iPad is already strong in education. Here are some interesting metrics:

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image via the Verge

NOTE: The full coverage is right after the break.

McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.

10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”

10:03: “In general Education is in the dark ages”

10:05: 20,000 EDU apps on iPad. Many more in iBookstore

10:07: 1.5M iPads used in Education.

10:08: “Reinventing Textbooks”

10:09: How do textbooks measure up? Content amazing but portability and durability are bad.

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Apple’s Education announcement is later today at the Guggenheim in New York City and we will be covering it live.  We have so far heard that it is education related and Apple’s iWork lead Roger Rosner is involved in what seems to be textbook creation and distribution tools.  Moreover, leading textbook publisher McGraw Hill will be involved, according to various reports.

Long time Apple watcher Jason O’Grady from ZDNet said he heard that some software is on tap today including Pages ’12 with support for publishing to iBookStore, an iBooks 2 app that will also work on Macs with Lion and Textbook rentals. The event’s happenings are to be announced by Eddie Cue with help from Roger Rosner.  All rumors seem plausible but uncertain.

O’Grady treats these topics as speculation on ZDNet, so it is not certain how much weight he placed in the newest claim.

Perhaps most interesting, Steve Jobs seems to have talked about Apple’s involvement in textbooks —perhaps pre-empting today’s announcement— in his official biography released late last year:

In fact Jobs had his sights set on textbooks as the next business he wanted to transform. He believed it was an $8 billion a year industry ripe for digital destruction. He was also struck by the fact that many schools, for security reasons, don’t have lockers, so kids have to lug a heavy backpack around. “The iPad would solve that,” he said. His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with the major publishers, such as Pearson Education, about partnering with Apple. “The process by which states certify textbooks is corrupt,” he said. “But if we can make the textbooks free, and they come with the iPad, then they don’t have to be certified. The crappy economy at the state level will last for a decade, and we can give them an opportunity to circumvent that whole process and save money.”

Jobs had a much harsher view of the education “industry” in a 1996 interview, which we reported yesterday.

For what it is worth, our sources told us: “Don’t get your hopes up for anything consumer oriented.”

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In recent years, as newer iOS devices begin to shine, the older ones start to be left in the dust due to newer iOS features. Luckily, a new custom firmware called Whited00r brings some of these features to older devices such as the iPhone 2G/3G and older iPods. The firmware does not call for a jailbreak, but instead it is based off iOS 3.1.3 to bring you some of the latest features.

Whited00r added features like multitasking, app folders, reminders, improved home screen, video recording, and faster speed. What about iCloud? Whited00r used Dropbox syncing throughout the operating system to sync files with other devices. Whited00r also used a custom Newsstand to deliver news. (via TechCrunch)

The install process is very straightforward:

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With an announcement tomorrow in New York City and an earnings call on Jan. 24, Apple Inc., has reached an all-time high of $429.47 per share on today’s market, and it closed at $429.11. Being up more than four points today, Apple is continuing to close in on a $400B market cap and sits at just $398.70B at closing.

Apple is expected to have had a record breaking Q1, which will be reported in an earnings call with CEO Tim Cook on Jan. 24. With the help of holiday sales, some analysts predict Apple sold 5 million Macs and around 30 million iPhones.

Tomorrow’s media event in New York City also added to today’s stock frenzy. Apple is expected to make a major announcement in the textbook industry. There have been many reports that Apple made the necessary partnerships with publishers, and may even launch its own textbook creation tool — which Ars Technica called a “GarageBand for e-books.” Apple teased the event as an education announcement. Per usual, 9to5Mac will be covering both events. Tomorrow’s event begins at 10 a.m., so stick with us for coverage. Any final predictions?

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Fortune just published a long, fascinating excerpt from an upcoming book about Apple called “Inside Apple: How America’s Most Admired and Secretive Company Really Works“ by author Adam Lashinsky, Fortune’s senior editor-at-large. It reveals how far the company is willing to go to ensure its secretive culture. It also tells a tale of Apple’s organizational structure and what makes them tick. Interestingly, Lashinsky writes that Apple’s design guru Jonathan Ive is among the “untouchables,” corroborating claims laid out in the official Jobs biography book by Walter Isaacson. Apple’s late CEO told his biographer that he made sure nobody can touch his “spiritual partner” Ive at Apple. “That’s the way I set it up,” he told Isaacson. Speaking of Apple’s famous culture of secrecy and lack of corporate transparency (at Apple, everything is a secret!), Lashinsky writes it takes two basic forms —external and internal. Needles to say, many employees can hardly stomach security policies focused on preserving internal secrets:

Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. They are called lockdown rooms: No information goes in or out without a reason.

As you could imagine, this is “disconcerting” for employees. Organization charts are nowhere to be seen at Apple. There are no open doors as folks use badges to access areas that sometimes even their boss cannot. Only few people at Apple are allowed into Jonathan Ive’s industrial design bunker. People working on hot projects are required to sign “extra-special agreements acknowledging that you were working on a super-secret project and you wouldn’t talk about it to anyone – not your wife, not your kids.” Even former employees do not talk to press and some were reprimanded for talking too much. Apple goes to great lengths to prevent secrets from leaking and maintain discipline culminates with carefully orchestrated media events akin to a blockbuster Hollywood movie-opening weekend.

People working on launch events will be given watermarked paper copies of a booklet called Rules of the Road that details every milestone leading up to launch day. In the booklet is a legal statement whose message is clear: If this copy ends up in the wrong hands, the responsible party will be fired.

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Apple seeded its registered developers last night with a new version of Mac OS X Lion 10.7.3. The software carries a build number of 11D46 and arrives just a week following the 11D42 build. It has no known issues, indicating that public release is around the corner. Developers are asked to focus on iCloud Document Storage, Address Book, iCal, Mail, Spotlight and Safari. The Delta update weighs in at 996.98MB and combo update is a 1.26GB download. The OS X Lion Server 10.7.3 build 11D46 is also available for download (Delta:1GB, Combo: 1.34GB, Server Admin Tools: 202.59MB). Additional build notes after the break.

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Smartphone duopoly, anyone? Source: Nielsen

There is no shortage of surveys proving that Apple’s smartphone market share has benefited from strong iPhone 4S reception thus far. A new report published this morning by reputable research firm Nielsen is another indication of Apple halting Android’s seemingly unstoppable rise as a growing number of United States consumers pick iPhones over other smartphones. Based on a poll of recent acquirers —among those who said they got a new device within the past three months— Nielsen found out that 44.5-percent chose an iPhone while 46.9-percent picked an Android phone. Contrast these figures to just 25.1-percent for Apple in October and 61.1-percent for Android.

Furthermore, 57 percent of new iPhone owners surveyed in December said they got an iPhone 4S. […] The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

Therefore, while fewer people bought an Android device in December compared to a month earlier, Apple substantially increased its share among recent smartphone acquirers. These findings are understandable given that iPhone 4S was announced on Oct. 4, 2011 and it became available 10 days later, selling 4 million units during the launch weekend. Pent-up demand and wider price gamut certainly did help boost domestic iPhone sales as did the fact that Sprint and local carriers Claro Puerto Rico and C Spire Wireless finally landed the device.

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Apple currently has only one other Apple Store in New York City outside of Manhattan that is located in Staten Island. Things could change, however, according to a new report from NY Daily News that clamed retail developer Yeheskel Elia is working with Apple to bring an “iconic store” to Queens, New York. The specific location of the store would be Austin Street in Forest Hills.

Nothing is official because Elia and Apple are still working on more details. Elia said he would do anything to bring an Apple Store to the bustling area. If a deal is reached, Elia said a store could open in under a year. Several months ago, an Apple broker also reached out to Elia regarding the new store.

The deal would be a “kick in the pants” to the neighboring rival Brooklyn who, with borough president Marty Markowitz and local hipster legions, has campaigned nonstop for an Apple Store for years.

When NY Daily News reached out for comment from Apple, in a typical fashion they responded, Apple has “made no announcements” regarding a NYC store outside of Manhattan (sorry Staten Island).

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Apple, effective today, ended its buy a Mac, get a $100 off of a printer promotion. The promotion typically runs yearly, so we are not sure why Apple stopped it. Apple sells a few $100 printers, so they typically advertise the promotion as “Buy a Mac, get a free printer.”

Although Apple is putting a stop to the program, they will continue to sell printers in their physical retail stores and online stores, according to the internal memo posted above. Customers who bought a printer within 90 days of Jan. 16 can still claim their $100 rebate from Apple.

Apple still has the rebate page up, below:

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Apple issued an email notice to developers today, informing them it has been able to resolve an issue with faulty code signing certificates. The company’s update on developer certificates reads as follows (hat tip to our reader Jan!):

We have identified and resolved a recent issue with certificates for iOS and Mac code signing, Apple Push Notifications and Safari Extensions. If you have experienced any problems with a certificate issued over the past 4 days, simply re-generate a new one.

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[vodpod id=Video.15968071&w=650&h=420&fv=autoPlay%3Dfalse]

Earlier this week, Apple pledged to let the Fair Labor Association access its suppliers’ facilities to monitor working conditions. Even though Apple is the first technology company admitted to the FLA, the snowballing issue of harsh conditions at Far East plants will not go away with the announcement. Quite the contrary, the problem has escalated and gone mainstream, with both The Daily Show and This American Life focusing on the grim reality of earning a living at Foxconn-operated sweatshops in China.

Jon Stewart, The Daily Show host and chief satirist, remarked in an episode yesterday:

By creating a convenient ecosystem, China’s Foxconn draws in employees who earn 31 cents an hour working for 35 hours straight, thereby saving American companies money.

As you know, Foxconn (also known as Hon Hai Precision Industry) is Apple’s favorite contract manufacturer, it but also produces gadgets for Amazon, Microsoft, HP, Dell and a variety of other brands. With that said, both shows tackle larger issues that affect just about every electronics manufacturer. The last week’s episode of This American Life, the popular radio program, weighed in as well. You can listen to their free audio stream here.

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The easiest way to upgrade your Mac Pro’s everyday performance is to replace its slow internal hard drive units with pricier and much speedier solid-state storage (SSD), as it typically provides many times faster access times compared to HDDs and way greater sustained transfer rates. The problem is, you can only put flash storage inside the Pro’s hard drive bays that connect to the SATA interface.

Unfortunately, your super-fast SSD is limited to transfer rates of the Mac Pro’s SATA controller.

Enter OWC’s upcoming PCI Express-based SSD solution for Mac Pros, due for release “in the very near future.” Why does it matter? Well, for starters, it is a dream come true for the Hackintosh community. However, there is more to it than meets the eye…

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Fortune Senior Editor-at-large Adam Lashinsky’s upcoming book about Apple’s inner workings titled “Inside Apple: How America’s Most Admired and Secretive Company Really Works” is bound to become controversial. Unlike Steve Jobs’ authorized biographer Walter Isaacson, Lashinsky did not have direct access to Apple’s leadership team, employees nor did he have Jobs’ cooperation. Nevertheless, the author has deep connections so his book draws from this expertise, focusing on Apple’s former CEO Steve Jobs, current CEO Tim Cook, design chief Jonathan Ive and head of iOS software Scott Forstall (pictured on the right). The young executive (43) has managed to accumulate power, and he now wields tremendous influence at Apple due to his iOS division contributing to as much as 70 percent of Apple’s total revenues. As such, Forstall is seen as Apple’s next CEO once Tim Cook steps down, which probably will not happen until 2021 if he is to vest his 1 million stock shares awarded last August. Here is how one source described Forstall in Lashinsky’s upcoming book, according to Fortune’s Philip Elmer-DeWitt:

He’s a sharp, down-to-earth, and talented engineer, and a more-than-decent presenter. He’s the total package.

Lashinsky conceded and explained:

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Source: IDG

Research firm IDG on Monday published a new survey called “iPad for Business 2012,” showing that the iPad is anything but a fad as far as big business is concerned. The global survey, available as a downloadable PDF document, noted that 91 percent of businesses that deployed iPads are using the device primarily for work, even if only approximately a quarter of issued devices were supplied as a corporate tool. Consumers and pros alike both use the device for media consumption, which in the case of the latter is predominantly text-based and work-related.

IT and business professionals certainly use their iPads at home. But unlike most consumers, they also use their devices in a similarly intensive way at work. In a further, decisive, break with consumer usage patterns, IT and business professionals use their devices on the road far more frequently than anywhere else.

Some 79 percent of IT professionals “always” use the iPads on the move and 59 percent “always” or “sometimes” use the device in offline mode. Road use usually entails planes, trains, automobiles, hotel lobbies, coffee shops, conference halls and meeting rooms, IDG noted, even though only 40 percent of iPads sold incorporate 3G connectivity.

More than three-quarters of polled workers use the iPads to browse the web, and 76 percent of pros said they “always” use iPads to read content. Meanwhile, 73 percent opted for news consumption and more than half— or 54 percent— use it for work communication. Some 79 percent tap into the iPad on the move and 54 percent use it at home. Social media, personal communication and entertainment follow with 44 percent, 42 percent and 31 percent, respectively.

Corporate iPads rarely supplant notebooks, though:

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Counting tablet PCs as personal computers, Apple is about to overtake Hewlett-Packard and become the world’s top personal computer vendor. All should be known soon when Apple reveals holiday quarter earnings in a conference call with analysts scheduled for Tuesday, Jan. 24.

HP CEO Meg Whitman was first to admit that such a turn of event neither would nor be entirely unsurprising given Apple’s lead in the post-PC world. Whitman said back in November, “It’s possible if you integrate tablets.” Fortune’s Philip Elmer-DeWitt wrote that, based on a poll of 42 analysts, iPad sales could hit the 14 million mark, a notable increase over the 11.12 million iPads sold during the September quarter.

Fortune’s estimates range from 11.7 million (Hendi Susanto of Gabelli & Co) to 19.47 million iPads (Alexis Cabot of the Apple Finance Board). According to research firm Gartner, HP shipped 14.7 million PCs in the last quarter, down 16 percent from a year ago.

Now, Apple in this last quarter cleared 4.89 million Macs, and its holiday sales are estimated to exceed 5 million units. Combined, iPad and Mac will have sold over 20 million units during the holiday quarter, enough to give the Cupertino, Calif.-based technology powerhouse a few million units lead over HP, the world’s leading computer vendor.

Estimated unit sales translate into a 17.6-percent market share for Apple versus 13 percent for HP, representing a landmark achievement by any measure. Again, that’s assuming tablets are counted as personal computers. As noted by Asymco’s Horace Dediu, Apple has never held the top spot. Its Apple II system peaked at 15.8 -percent share in 1984 and the Mac peaked at 12 percent in 1992. Interesting that Lenovo CEO praised Apple last week, saying about Android on tablets that “We still need to learn something, we still need to improve something”.

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UPDATE [Wednesday, January 18, 2012 at 7:35am ET]: Steve Wozniak commented on the original article on Facebook, saying he’s been misinterpreted (again). His full comment can be found at the bottom of this article.

Journalist Dan Lyons (aka Fake Steve Jobs) filed a report with The Daily Beast on Saturday that highlights Steve Wozniak’s thoughts on the iPhone 4S’s widely reported battery woes (that did not go away with iOS 5.1 Beta 3):

With the iPhone, something happened with the new OS or the new phone, and it just started running through the battery so fast. I’ve had a lot of issues with things I have to turn off just to save the battery life.

Wozniak, 61, who cofounded Apple with Jobs in 1976, also has gripes with Siri. The engineer thinks Siri is cool, but at times impractical compared to Android’s voice action. This is mostly due to Siri’s architectural reliance on network connectivity that is required to complete functions.

I have a lower success rate with Siri than I do with the voice built into the Android, and that bothers me. I’ll be saying, over and over again in my car, ‘Call the Lark Creek Steak House,’ and I can’t get it done. Then I pick up my Android, say the same thing, and it’s done. […] On the 4S I can only do that when Siri can connect over the Internet. But many times it can’t connect. I’ve never had Android come back and say, ‘I can’t connect over the Internet. […] Plus I get navigation. Android is way ahead on that.

Apple is thought to be creating its own navigation and mapping solution stemming from the company’s three mapping-related acquisitions: C3 Technologies, Poly9 in 2010, and Placebase. Wozniak is also good friends with Andy Rubin who heads the Android project and one said, “There’s more available [on Android] in some ways.”

Although Apple did not detail Siri, its voice recognition and artificial intelligence systems run on Apple’s servers rather than the phone itself. Siri may also infringe old Excite patents, said to be changing hands soon as a valuable asset in order to compete with Siri. In case you are wondering, the iPhone remains Wozniak’s primary phone. He loves “the beauty of it,” and he is first to recommend it to friends. However, Wozniak sometimes wants the iPhone to do “all the things my Android does.”

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