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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Review: Hours, the world’s simplest time-tracking app from former Apple Design Award winner Tapity

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Anyone who has ever had the misfortune to have to use a corporate hours-tracking/billing system will know that they typically give every impression of being designed by an enraged gorilla working to a spec provided by a sadistic accountant.

Tapity, which won an Apple Design Award back in 2011 for “the ultimate app for students” Grade, has today launched Hours, a simple color-coded app it says aims to take the pain out of time-tracking. I’ve been using a pre-release version for the past week so that I could let you know my thoughts on the day it launched …


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Kickstarter campaign offers ‘Magsafe for iPhone’ (history says Apple lawsuit incoming)

The main product offered on this Kickstarter campaign is just another powered case (albeit a pretty-looking one) – but it was the ‘Magsafe for iPhone’ adapter three-quarters of the way down the page that caught my eye.

Plug in a slim adapter to the Lightning socket of your iPhone, plug in an adapter to your Lightning cable and you have the equivalent of a MagSafe connection on your phone.

It’s a neat idea, but sadly not one that is likely to survive scrutiny by Apple’s lawyers – at least, not using ‘MagSafe for iPhone’ as the description. Battery company Hyper, which makes external batteries for MacBooks and iPads, learned this the hard way when it offered MagSafe connectors. Apple’s lawyers sued, and forced the company to go via an airplane power adapter instead.

Without the description, however, it might survive. You can pledge $25 for the two-part adapter kit, with estimated delivery in November. The campaign currently has just over $6,000 pledged of its $50k target, with 43 days to go.

Apple ID two-step verification feature rolls out to dozens of new countries

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Apple this week has greatly expanded the availability of its Apple ID two-step verification, bringing the feature from 11 countries to 59 countries. Two-step verification for Apple IDs uses either iOS’s Find my iPhone application or SMS to provide login verification in addition to a password. The feature first rolled out for both Apple ID and iCloud IDs in early 2013 and it expanded to a few more countries later that year. Here are all the countries that support two-step verification (both the original countries and the new ones):


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Analysts believe sapphire display covers will be limited to high-end iPhone 6 models only

Analysts at JP Morgan securities suggest that production output of sapphire display covers are not enough to satisfy all iPhone 6 demand and say that sapphire will be restricted to higher-end variants of the iPhone 6 only, in a report highlighted by the Taipei Times.

JP Morgan says that sapphire display cover volume will be about 10 million units in 2014. To put this number into perspective, Apple sold 51 million iPhones in the first full quarter of iPhone 5s sales last year.

“Sapphire covers will also be restricted to high-end iPhones, possibly the 128GB [gigabyte] ones,” the brokerage said in the report.

The report says that sapphire will be limited to higher-capacity iPhone models, “possibly” only the 128 GB SKU’s. The additional cost of sapphire over Gorilla Glass also factor in, aside from pure production limitations.

Matching a report from yesterday, the analysts also suggest that not all iWatches will ship with sapphire coatings, either. Both the iWatch and the iPhone 6 are expected to be announced in the third quarter.

Sketchy rumor of 13MP camera in iPhone 6, as earlier battery power rumor backed by claimed photo

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GforGames is citing a Chinese web forum for a rumor that the iPhone 6 camera will get a bump from 8MP to 13MP as Apple switches to to an improved version of the Sony Exmor sensor. The Sony Exmor IMX220 is a larger 1/2.3-inch sensor that can support up to 20MP, but Apple is said to be planning to use it in its 13MP incarnation.

While a Chinese web forum is generally as unreliable a source as you can get, GoforGames claims that this one has a good track-record with Sony-related rumors … 
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Apple environment chief Lisa Jackson speaks at Apple Distinguished Educator conference

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At the Apple Distinguished Educator conference this week, Apple Vice President of Environmental Initiatives Lisa Jackson spoke to educators about the importance of the environment and Apple’s related work. Jackson showed the above photo and said “that little green leaf means a lot to me.” The leaf outlines multiple words expressing Apple’s work on the environment such as “Apple Campus 2” and “EPEAT.” During her talk, Jackson shared Apple’s work to trying to reach 100% renewable energy across its operations and she said that Apple is “not going to stop until we get to 101%…”


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Claimed photos emerge of “more durable” Touch ID sensor for iPhone 6

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French site NWE has posted photos from Japan of what it claims is the Touch ID sensor for the iPhone 6.

The photos don’t give anything away, with the only visible differences being in the location of screw holes – which is to be expected given the significant redesign of the new model iPhone.

There have been rumors that Apple has made changes to the Touch ID sensor to improve durability, but there’s nothing here to shed any light either way. For whatever it may be worth, though, you can see the second photo below … 
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Opinion: Seven reasons why the IBM partnership could be a pretty big deal for Apple

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Wall Street seemed pretty unmoved by Apple’s announcement of its partnership with IBM, the pre-market share price barely twitching, and analysts pointing to the high level of existing iOS usage in the enterprise sector, suggesting that only trivial gains would result.

Part of the reason for that impression is the hype Apple has given to the penetration level of  iOS devices in enterprise. Back in January, Tim Cook described the numbers as “unbelieveable,” stating that the iPhone is used in 97 percent and of Fortune 500 companies and the iPad in 98 percent.

It doesn’t sound from these impressive figures that there’s much room for growth. But I think the reality is somewhat different … 
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Tim Cook to employees on IBM partnership: ‘I’m really excited to see it take off’ (Memo)

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<a href="https://twitter.com/darth/status/489149634883747840/photo/1">Image by @Darth</a>

Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:


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Volkswagen in talks with Apple to bring CarPlay to 2016 VW models

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Volkswagen’s VW line, one of the few notable holdouts from announcing future integration of CarPlay into its vehicles, is in talks with Apple to embed the iOS-based feature, according to a source with knowledge of the discussions.

An announcement from the two companies is expected in the coming months, but specifics on which models will receive CarPlay are currently unavailable, except sources say that Volkswagen is targeting CarPlay for 2016 models, not 2015 versions…


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Apple opening new store in Beavercreek, Ohio’s The Greene mall July 19

Apple has announced on its retail website that it will be opening up a new Apple Store in The Green Town Center in Beavercreek, Ohio this weekend. The store opens up on Saturday, July 19th at 10 AM. Store hours are 10 AM to 9 PM Monday through Saturday and 12 Noon to 6 PM on Sundays. We reported earlier this year that Angela Ahrendts is overseeing a push of several new mall-based stores in the United States as more, larger locations are prepared for China and Italy.


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iPhone 5s remains world’s best-selling phone, iPhone 5c takes number 5 slot

Sales channel data from 35 countries compiled by Counterpoint shows that the iPhone 5s remained the world’s best-selling phone as of May, some eight months after its launch. This backs up a report from ABI Research that the phone had retained the number one slot through Q1.

Apple’s iPhone 5s continues to be the bestselling phone in the world, a spot that many expected to be taken by Samsung’s Galaxy S 5. The highly anticipated Galaxy S5 comes in at second place but still a quite distant number two in terms of (sell through) unit sales.

The news wasn’t quite so good for the iPhone 5c, which came in at number 5, behind both the Samsung S5 and last year’s S4 – as well as the company’s Note 3 phablet.

The iPhone 4S keeps on trucking: two-and-a-half years after its release, Counterpoint shows it at number 6 – one notch down from ABI’s Q1 data.

Overall, Samsung has roughly twice Apple’s market share thanks to a huge range of handsets at all price levels, a statistic that is unlikely to keep Tim Cook awake at night even if market share doesn’t increase, as Apple takes home the lion’s share of the profits – something you can watch in real-time thanks to an interactive graphic.

It’s widely expected that the iPhone 6 will boost Apple’s share of the market as it taps into demand for larger displays, with Cook saying last month that there is more growth to come from Android migration.

(via Business Insider)

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Chinese report claims iWatch to come in three models, sapphire and non-sapphire varieties

A report from the Economic Daily, which has had better reliability than most Chinese news sites (although should still be treated with relative skepticism), suggests that the iWatch will launch in three distinct models (via GforGames). Rumors of multiple iWatch SKU’s have been circulating for months now, including last month in the Wall Street Journal. Specifically, the report says that there will be one iWatch model with a 1.6 inch display and two different models featuring 1.8 inch panels. According to the report, one of the 1.8 inch models will feature a sapphire display.


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Apple begins encrypting iCloud email sent between providers

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Last month Apple confirmed that it would soon beef up encryption for iCloud email following a report detailing security flaws in major email services. While Apple previously encrypted emails sent between its own iCloud customers, now the company has enabled encryption for emails in transit between iCloud and third-party services for me.com and mac.com email addresses. 

The change is documented on Google’s transparency website that shows the percentage of emails encrypted in transit for both inbound and outbound email exchanges (pictured below):
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Apple is refused Touch ID trademark by USPTO – has six months to respond

Patently Apple reports that the US Patent & Trademark Office has refused Apple’s application for a trademark in Touch ID. The decision – made in May but only now made public – is because another company already holds a trademark for Kronos Touch ID, and there is a “likelihood of confusion” given the very similar names.

USPTO states that “Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer would be confused or mistaken or deceived as to the source of the goods and/or services of the applicant and registrant.

In this case, the following factors are the most relevant: similarity of the marks, similarity of the goods and/or services, and similarity of trade channels of the goods and/or services.

A search of the USPTO trademark database shows that the Kronos Touch ID trademark also related to a fingerprint recognition system, and that it has held the trademark since 2001:

Apple only applied for its trademark in January of this year:

Apple has six months to respond to the USPTO with a suggested remedy, otherwise the trademark application will be treated as abandoned and it would be forced to rename the feature. As we can’t imagine this happening – especially as we expect Touch ID to appear on iPads in the fall – it seems most likely that Apple will be heading over to Kronos’s offices, check-book in hand …

Apple debuts iTunes Pass in Japan, allows Passbook-based iTunes credit refills at Apple Stores

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Apple today has launched an interesting new service for iTunes Store, App Store, and iBookstore users in Japan with iPhones and iPod touches. The new service, called iTunes Pass (no, not that iTunes Pass), allows users to go to an Apple Store in Japan, purchase credit in-store for the iTunes Store, App Store, and iBookstore, and have that money immediately applied to the Apple ID account instead of needing to receive a gift card and enter a redemption code…


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Apple seeking ‘photography enthusiast’ retail employees to test OS X Photos app

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Apple is seeking employees from its own retail stores who have shown an enthusiasm for photography to test the upcoming OS X Photos application and iCloud Photos feature. Apple, last week, reached out to retail employees offering such a “career experience,” and here is the message to retail staff as provided by multiple retail employees:


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Apple employees are ‘swiped right’ on the least in Hinge app tech company survey

Apple employees are certainly Geniuses, but their colleagues across the technology company sphere don’t find them the most attractive, according to a survey compiled by app Hinge and shared by the Wall Street Journal. Hinge, which works similar to app Tinder but with a professional twist, allows users to swipe left or right on another person. You swipe right if you want to connect, and you swipe left if you don’t want to connect.

 

The survey indicates that people swiped right on Amazon employees 14.2% more than the average rate, Microsoft employees 8.2% above the average rate, Google employees 7.2% above the average rate, Facebook employees 2.3% above the average rate, and Apple employees 0.2% below the average rate. On the other hand, Apple employees swiped right 0.5% more of the time than the average user:


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Ad agency execs believe Beats can spruce up Apple’s ads as German World Cup team gets gold headphones

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Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased with the services as of late from longtime ad partner TBWA, and unnamed ad agency executives are said to believe that the Beats team could improve Apple’s ads:


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iPad may be one source of growing issue of nickel allergies in children, suggests Washington Post (Updated)

 

iPad Air with Apple’s Smart Case

A report in the medical journal Pediatrics claims that the allergic reaction of an 11-year-old boy may have been due to the nickel in his iPad, with the Washington Post saying that the case appears to be just one example of many.

The boy, treated at a San Diego hospital, had a history of skin issues, but a different rash developed all over his body and wouldn’t respond to typical treatment. His skin tested positive for nickel, one of the most common allergy-inducing metals, and doctors traced it back to an iPad he had used with increasing frequency the past six months. The iPad tested positive for nickel as well, according to the report.

Reportedly the boy’s condition improved when he switched to using a Smart Case, an example of which is shown above, seemingly confirming the cause.

The Washington Post does appear to be extrapolating rather a lot from a single case and a few forum posts, however. And similar cases have popped up for other consumer electronics products. Apple apparently told AP that it has no comment to make.

Update: Apple gave the following statement to The Wall Street Journal regarding the incident: “Apple’s products are made from the highest quality materials and meet the same strict standards set for jewelry by both the U.S. Consumer Safety Product Commission and their counterparts in Europe.”

 

Apple reportedly working w/ Intelligent Energy to integrate fuel cell tech in devices

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A report from the Daily Mail over the weekend claimed Apple is working with fuel cell company Intelligent Energy on a project that hopes to embed fuel cells in mobile devices “within a few years.” The Daily Mail doesn’t exactly have the best track record when it comes to accuracy, but the report claimed “senior sources in the US” have confirmed the partnership between the two companies. 

The technology could be rolled out in devices such as laptops and iPads, allowing them to run without being charged for days or even weeks…Intelligent Energy revealed upon floating that it bought a bundle of patents in tandem with a major ‘international electronics company’…It has kept the identity of its partner a closely-guarded secret. But a source, who has knowledge of the partnership, confirmed that Apple is the big name working with the Loughborough-based firm.

The report noted that Intelligent Energy already has ties to Apple with former Apple Computers product specialist Joe O’Sullivan sitting on the company’s board and a new office in San Jose not far from Apple’s headquarters in Cupertino. 
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iCloud Mail down for a small number of users

Apple’s system status page is showing that iCloud Mail is down for a small number of users. Apple says that the outage, which has lasted almost 18 hours, is currently affecting around 0.1 percent of users.

Users affected by the outage are seeing a ‘Cannot Get Mail: iCloud is currently unavailable’ message. There is as yet no word from Apple on when the service is expected to be restored.

No other iCloud services appear to be affected.

Ecosystem and brand loyalty will see iWatch sales grow as fast as iPhone or iPad, says Morgan Stanley

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Morgan Stanley’s Katy Huberty is predicting that the iWatch could achieve sales of 30-60 million units in its first year as sales growth mimics that of the iPhone or iPad, reports Fortune.

While some analysts point to modest sales of existing smartwatches as evidence that the iWatch is likely to be a relatively minor new category for Apple, Huberty believes that they are using the wrong measure.

It’s that loyalty and the so-called “halo effect,” Huberty writes, not the current watch market, that will drive sales of the unannounced product that she (like everybody else) is calling the iWatch …


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