Breaking Stories March 9, 2015

During its Spring Forward event in San Francisco today, Apple officially took the wraps off the ultra-thin 12″ MacBook we exclusively profiled in January. With an all-new 2304×1440 resolution 12″ screen, and reengineered keyboard that runs nearly the entire width of the machine, the new MacBook has a tiny footprint, yet the thinnest screen housing ever on a Mac. A 1.1GHz version with 256GB will sell for $1,299 starting on April 10, with a $1,599 model bumping the processor to 1.2GHz and 512GB storage. A 1.3GHz version was also announced but not priced.

It’s the first fanless Mac notebook, with a miniaturized logic board only 1/3 the size of the prior 11″ MacBook Air, and most of the rest of the internal space occupied by batteries. The CPU is said to be a low-power Intel Core M processor, which can turbo-charge up to 2.9GHz in the 1.3GHz model, plus an Intel HD Graphics 5300 GPU. Apple promises 9-10 hour battery life depending on whether you’re using the web or watching iTunes videos. Apple says that it can “operate in silence.”

Screen Shot 2015-03-09 at 1.34.40 PM


Measuring 13.1mm thick at its thickest point, it’s 24% thinner than the prior 11″ MacBook Air, and weighs only 2 pounds – the lightest MacBook ever. In addition to a traditional silver color, it’s being offered in gold and space gray colors for the first time in the MacBook family. The plastic antenna cover at the hinge has been replaced with aluminum, making the new MacBook the most substantially metal version yet.

An all-new keyboard required re-engineering and strategic space reductions to remain full size. Apple is using a butterfly mechanism for keys that are more precise and accurate than before, as well as thinner, with individual LEDs to backlight every key.


The touchpad incorporates Force Touch, debuted in the Apple Watch, and has the Taptic Engine built in for feedback. As predicted, it doesn’t click; there are four force sensors inside. Using OS-level software, the sensitivity can be adjusted to determine how much pressure you want the computer to detect as a “click.”

802.11ac and Bluetooth 4.0 wireless are inside, with one data port: USB-C. The reversible connector supports everything via adapters, supporting power, USB data, DisplayPort, HDMI, and VGA. A headphone port and twin noise-canceling microphones are also built in, along with a large unified speaker grille above the keys. See additional pictures after the break.

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Breaking Stories October 15, 2014


Apple’s iTunes Store has just made a little bit of a slip-up (and with perfect uncanny timing): screenshots for the iOS 8.1 iPad user guide have just appeared within iBooks and include Apple’s upcoming iPad Air 2 and iPad mini 3. Of course, Apple will be formally debuting these devices tomorrow.

The screenshots confirm that both new tablets will include nearly identical designs to their predecessors and the addition of Touch ID sensors in the Home button. Another new feature confirmed by this leak is a new Burst Mode (first introduced with the iPhone 5s) for the iPad Air 2 (image below).

These images also indicate that the new tablets will be named “iPad Air 2” and “iPad mini 3,” which means that Apple will bringing the numbering scheme for names back to the iPad lineup. Of course, the presence of this user guide means iOS 8.1 (with Apple Pay) is likely to drop tomorrow, too.

Besides the tweaked designs and Touch ID sensors, a gold color option, and a stronger A8X processor, improved camera optics, and new software can be expected at least on the new Air. Apple will also discuss the Mac line tomorrow, including the new iMac with Retina display and OS X Yosemite.


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Breaking Stories October 8, 2014

Screenshot 2014-10-08 12.01.58

It’s happening: Apple has just announced a keynote address for Thursday, October 16th to take place at the Town Hall auditorium on its Infinite Loop Campus in Cupertino, California. Invitations to select members of the media and special guests indicate that the event will, as always, begin at 10 AM Pacific time/1 PM Eastern Time. News of the October 16th date broke last week. We’ll be providing full, live coverage on of the event’s proceedings. Here’s everything we’re expecting Apple to discuss at the event:

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Breaking Stories July 22, 2014

Apple Q3 Live blog earnings call

Apple today announced its Q3 2014 earnings results, revealing that the company pulled in $37.4 billion in revenue and $7.7 billion in profit during the quarter.

Apple® today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple, as always, has also disclosed sales numbers for its main revenue generators. The company sold:

  • 35.2 million iPhones
  • 13.2 million iPads
  • 4.4 million Macs
  • 2.9 million iPods

Apple’s guidance for the quarter indicated revenue results between $36 and $38 billion, which Apple met.

Here’s Apple CEO Tim Cook on the results:

“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”

Here’s newly instated CFO Luca Maestri with his thoughts:

“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”

Apple’s Q3 has been relatively quiet in terms of new product announcements, but the Cupertino-company did announce major moves such as the impending acquisition of Beats Electronics and Beats Music along with an expansive future partnership with IBM for enterprise-related initiatives.

These numbers compare to last quarter’s results of $45.6 billion in revenue and sales of 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs. You can also compare today’s numbers to analyst expectations from before the announcement. Apple is also holding a conference call today at 2 PM Pacific/5 PM Eastern time, which we will be covering live. Cook and Maestri will likely share prepared remarks and then take a series of questions at the end from financial analysts.

For Q4 2014, Apple is providing guidance between $37 billion and $40 billion. The full Q3 earnings results release is below:

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Breaking Stories July 15, 2014


Apple and IBM announced a new partnership today that will see the companies collaborate to bring over 100 enterprise apps & cloud services to the iPhone and iPad and launch a new AppleCare service specifically for enterprise customers. The products will be branded “IBM MobileFirst for iOS Solutions” and IBM will also soon sell iPhones and iPads to enterprise customers along with the new services: expand full story

Breaking Stories November 11, 2013

Carl Icahn has ‘good conversation’ with Tim Cook, both believe Apple is undervalued

This just in from CNBC:

Icahn: I had a ‘good conversation’ with Tim Cook; we both believe Apple is undervalued.

Previously, Icahn urged Cook for a $150 billion buyback and Apple Senior VP Eddy Cue oddly Tweeted “carl ichan” a few days ago before deleting the Tweet.

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