With more than 3,000 apps for the Apple Watch already on the App Store for Apple’s new device, two major analytics platforms today announced support for Apple Watch apps through their respective SDKs.
Yahoo shared that its Mobile Developer Suite has added support for Apple Watch app analytics for developers at no cost through Flurry Analytics, the platform it acquired almost a year ago. By implementing Yahoo’s analytics system, developers of Apple Watch apps gain access to several metrics… Expand Expanding Close
After announcing its first dev con last December, Yahoo today kicked off its mobile developer conference in San Francisco where it unveiled five new products for mobile app makers. As suspected, Yahoo revealed the latest tools from Flurry, the mobile ad and analytics firm it acquired last July.
This includes Flurry Analytics Explorer, a new dashboard for the Flurry Analytics system which it says enables developers to discover more insights with than before, and Flurry Pulse, which lets app builders “share app signals with partners using their existing Flurry SDK implementations and the click of a button.” Expand Expanding Close
Data from Yahoo-owned analytics company Flurry shows that iPhones and iPads comprised more than half of all mobile device activations between 19th and 25th December, at 51.3% – almost three times as many as second-placed Samsung.
Apple accounted for 51% of the new device activations worldwide Flurry recognized in the week leading up to and including Christmas Day (December 19th – 25th). Samsung held the #2 position with 18% of new device activations, and Microsoft (Nokia) rounded out the top three with 5.8% share for mostly Lumia devices. After the top three manufacturers, the device market becomes increasingly fragmented with only Sony and LG commanding more than one percent share of new activations on Christmas Day.
The company notes that while Chinese companies Xiaomi, Huawei and HTC didn’t reach 1%, this reflects the fact that Christmas is not celebrated in their home market … Expand Expanding Close
Yahoo announced today that it will be hosting its first ever developer conference, The Yahoo Mobile Developer Conference, early next year in February. Yahoo confirmed it plans to use the event to unveil a new suite of developer tools for mobile apps that will “help developers better understand their users and improve, grow and monetize their apps.”
Today, Americans spend more time on their smartphones than watching TV – making the mobile experience, and the job of mobile developers, more important than ever. Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps… Breakout sessions will help developers solve some of the biggest issues they’re facing in today’s crowded app market.
Yahoo didn’t give many clues regarding what exactly those tools will include, but it did say that VP of Flurry products, the mobile analytics and advertising company that it acquired earlier this year, will appear at the event with a “State of Mobile address.” It’s likely we’ll see the latest solutions from the Flurry team since joining Yahoo. Currently the company offers analytics services for tracking app performance and a mobile app advertising platform for both advertisers and publishers.
Developers and others interested in learning more about The Yahoo Mobile Developer Conference scheduled for Feb. 19, 2015 in San Francisco can sign up here for updates.
If you’re a long-time Apple watcher, you may be familiar with Flurry Analytics as Steve Jobs’ favorite analytics firm. The video above sums up his opinion well on the topic. Today, Re/code breaks the news that Yahoo’s prolific Mergers and Acquisition department will be acquiring Flurry for “hundreds of millions of dollars” later today. TechCrunch pegs the price at roughly $300 million. As for Apple, the Cupertino-based company will be launching its own iOS analytics software this fall alongside iOS 8.
Android may have the raw numbers, but iPhone users have always been the ones to make the most use of their phones – from web browsing through enterprise to paid apps. Mobile analytics company Flurry reports that one Android brand has finally caught up – but only in China.
Over the past 6 years, the average Apple iPhone consumer has spent more time in apps than consumers of every Android device we track- by a wide margin. This year, it looks like the story is about to change. In an analysis we conducted on a random sample of 23,000 devices in China throughout January 2014, we found that Xiaomi is now in the lead as far as time-spent in apps is concerned.
It’s no coincidence that the brand is Xiaomi. The company, and its CEO, has blatantly copied Apple’s marketing approach in every way from product launches right the way down to the Steve Jobs style clothing of the company’s founder. The company even recently announced an iPad mini clone known as the Mi Pad.
Xiaomi’s antics have so far been ignored by Apple, which has been focusing on developing good relationships with China, but given the company’s ambitious international expansion plans, there may come a time when Apple has to take a harder line.
Flurry today released its stats for worldwide app downloads during the 2012 holiday season. It recently released some stats for Christmas Day, including a huge 332 percent increase over previous years to 17.4 million new iOS and Android activations and 328 million app downloads. Today it shared some stats for the entire week starting on Christmas and ending New Year’s Day, noting it recorded the highest number of activations and app downloads for any week in history. As highlighted in the images, Flurry estimated 50 million devices activations and an increase of 65 percent to 1.76 billion app downloads:
The final week of the year, between Christmas and New Year’s Day, grew by 65% over the early-December baseline, historically breaking through the largest single week record previously set during the same week of 2011. While several weeks since late November delivered billion+ week download levels, the holiday week delivered a record-shattering 1.7 billion downloads… Looking forward to 2013, Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4.
Mobile analytics firm Flurry published a new report today asserting iOS and Android handsets have experienced adoption at such a supersonic speed that their growth rate has now eclipsed all consumer technology in history.
The rate of iOS and Android device adoption has surpassed that of any consumer technology in history. Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption. Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market. Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012.
Smartphones making headway as they spread worldwide is nothing new, but their history-making adoption rate is certainly notable. The report illustrated countries with the greatest number of device activations as well as the fasting growing markets. The results indicated the United States sits at No. 1 with 165 million iOS and Android handset activations for July, but China experienced a leading 401 percent activation growth during the same period.
Japan-based DeNA announced that its “Rage of Bahamut” app became the No. 1 grossing game on both iOS and Android yesterday, while earning roughly the same revenue per day from each mobile platform.
The game’s success pokes holes in recent findings from Flurry, which claimed revenue generated per active user is four times greater on iOS than Android. The analytics firm noted that for every $1 earned on iOS, a developer could expect to earn about 24-cents on Android.
“Contrary to what we read, we’ve been very happy with Android monetization. There is not a big discrepancy between the two now,” said DeNa Director Neil Young to TechCrunch.
Rage of Bahamut is a free trading card game that lets users battle either through a live single or multiplayer action mode against a “database of battle hungry foes.” It is on Apple’s App Store and boasts a 4.5-star rating on nearly 4,000 reviews as of press time.
TechCrunch further elaborated:
The game had the top slot on both platforms yesterday, but Kabam’s Kingdoms of Camelot took back the #1 iOS slot in the U.S. this morning. […]Young says Rage of Bahamut is seeing some impressive revenue numbers per day per user. In casual games, you usually see an average revenue per daily active user of a couple cents to 10 cents per day on mobile. The better games can get to 15 to 25 cents per day per daily active user. But Young says Rage of Bahamut has been able to do 4 or 5 times that. He didn’t say how much revenue overall the title is earning, but we’ve seen dual platform hits like Draw Something earn anywhere between $5 and 10 million per month through in-app purchases and advertising.
Those numbers are welcomed news for developers with growing concerns about mobile platforms lacking solid business models that encourage monetization.
Analytics firm Flurry has dissected developer ratios for Apple and Google’s mobile platforms as their respective annual conferences are on the horizon, and research findings show the two companies boast a joint market cap of about $750 billion.
The study compared developer support for iOS versus Android by examining data collected from more than 70,000 companies across more than 185,000 mobile apps. The bar graph below illustrates developers’ loyalty to Apple: For every 10 apps that developers build, seven are for the iOS operating system.
“While Google made some gains in Q1 2012, edging up to over 30% for the first time in a year, we believe this is largely due to seasonality, as Apple traditionally experiences a spike in developer support leading up to the holiday season. Apple’s business has more observable seasonality,” explained Flurry in a blog post.
Flurry further cited iOS as the more attractive platform to developers due to its stronghold on the tablet market share. The pie chart below represents a sample size exceeding 5 billion total user sessions. It reveals the Galaxy Tab and Amazon Kindle Fire “hold very distant second and third places in terms of consumer usage.”
Another comparison on revenue generated by top apps for both Android and iOS uncovered the difference in revenue generated per active user is four times greater on iOS than Android. Flurry noted that for every $1 earned on iOS, a developer could expect to earn about 24-cents on Android.
Apple’s Worldwide Developer Conference is June 11 to June 15 in San Francisco, while Google’s I/O conference is June 27 to June 29 in the same California tech-hub city.
Last week, we revealed Apple’s decision to drop Google Maps in iOS 6 in exchange for its own in-house solution branded simply as “Maps.” At the time, we told you many versions of iOS 6 have been floating around Apple’s campus, which indicated Apple is likely on track for a mid-June unveiling at this year’s World Wide Developers Conference. Shortly after, references to an upcoming iOS 6 beta were found in the code strings of the iCloud.com beta website.
One app developer informed us today that it has recently noticed users running iOS 6 using its app. The developer observed the “iOS6” string when collecting the OS version from analytics software. It has not been able to trace exactly when the iOS 6 users started appearing, but it was sometime over the past week. Other developers that we spoke to began seeing hits in late April. There is a good chance that this means Apple is amidst iOS 6 compatibility testing with higher-profile applications from the App Store. The process of next-generation versions of iOS appearing in developer usage logs occurred last year too.
Although Apple’s new Maps app and its 3D mode will likely be pushed as a major feature of iOS 6, we noted previously that anyone anticipating major home screen changes or Android-style widgets will likely be disappointed. Yesterday, The Wall Street Journal reported Apple was preparing to unveil an upgrade to iCloud at WWDC that would include new sharing and commenting features for photos, as well as video syncing capabilities that will likely be the Video Stream feature we told you about last year. Expand Expanding Close
Apple saw record-setting sales this holiday season, according to Localytics. So well, that 12.5 times more iOS devices were activated over Christmas than past weekends. For comparison sake: there were 21 times more iPods compared to 14 times more iPhones. The iPods were most likely gifted to younger children who do not yet have a cell phone. At any rate… there were many people enjoying iOS devices on Christmas Day.
Apple is said to have another record setting quarter after a very successful fiscal Q4 for the company. The last earnings report said Apple claimed $28.27 billion in revenue and saw record-setting Mac and iPhone sales. The holiday quarter is expected to be even better.
Apple is set to have its best year ever in its App Store with approximately 10 billion downloads in 2011, along with a record-setting holiday season. That estimate doubles collective downloads from the three years prior, according to research firm Flurry. The report noted the Android Market hit 10 billion cumulative downloads in December, up from 3 billion total downloads in May 2011.
Flurry also backs up Localytics claim and said Christmas Day 2011s activations crushed Christmas Day 2010s by almost 2.5 times. This year saw 6.8 million iOS and Android device activations, and last year saw 2.8 million device activations. That’s a 140 percent growth. We are looking forward to hearing what Apple has to say in late January.
Nintendo president Satoru Iwata declared Apple and iOS as the “enemy of the future” back in 2010. Not only was he right, according to new estimates for the U.S. portable game software by revenue from Flurry Analytics, 2011 seen Nintendo’s grip on the market slide even further as iOS and Android games triple their marketshare from 20% in 2009 to 60% during 2011.
The graphic above shows U.S. revenue for Flurry’s portable gaming category- a category that now includes Nintendo DS, Sony PSP, iOS, and Android. As you can see, iOS and Android have together taken the lead from Nintendo with 58% of revenues in comparison to last year’s 34%. In comparison, Nintendo DS held 57% during 2010, while dropping to just 36% in 2011. Total US revenue jumped from $2.7 billion in 2009 to $3.3 billion in 2011.
When comparing combined game revenues of the two veterans– Sony and Nintendo– with the combined revenues of the two new guys– Apple and Google– 2011 will be the first year where the emerging platforms dominate with iOS and Android estimated to take in $1.9 billion in comparison to the DS and PSP’s $1.4 billion. That accounts for a $200 million drop for Sony and Nintendo and $1.1 billion increase for iOS and Android from 2010. Perhaps investors were right to urge Nintendo to begin developing iOS titles.
As for Nintendo, the company who captured approximately two-thirds of the market in 2009 has seen their “enemy of the future” demote them to just a third of the market. Sony clearly has some catching up to do, but is hard at work on highly anticipated new handheld devices for 2012. Expand Expanding Close
Steve Jobs’ favorite analytics company, Flurry, has some interesting numbers that put app usage above web usage.
Today, however, a new platform shift is taking place. In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments (source: Mary Meeker, KPCB, see slide 7). This move means a new generation of consumers expects their smartphones and tablets to come with instant broadband connectively so they, too, can connect to the Internet.
Yeah but those devices have web browsers…
Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption. This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms. Let’s take a look at the numbers.
But what if one of those apps is a web browser like Opera? (via Business Insider.)
