M4

Apple is expected to hold another keynote this fall, likely in October. The company will likely update some Mac and iPad models, including the iMac. Here’s everything you should expect with Apple’s next iMac refresh.

A new market intelligence report suggests that US Mac shipments were flat in the previous quarter, with Apple’s market share slightly declining.

Mac was up just half a percent year-on-year, against an overall average of 3.7%, but it’s likely that many are waiting for the M4 Macs we expect to see announced next month …

Apple is expected to begin unveiling their M4 Mac lineup as soon as October, with updates to the iMac, MacBook Pro, and Mac mini to start off the new M4 transition. Although the event will probably be held in October, the new Macs might not ship until November.

According to a new report from MacRumors, Apple is planning to begin shipping the first M4 Macs in November.

According to a new report from Bloomberg’s Mark Gurman, Apple’s upcoming base model Macs could start with 16GB RAM by default, up from 8GB. This breaks a tradition that Apple has had going for around 8 years now.

Apple is gearing up for production of its upcoming M4 MacBook Pro. According to analyst Ross Young, panel shipments for the new models support the expected timing of a launch in Q4 2024—no more than a few short months away.

The 2024 iPad Pro with M4 chip takes performance to the next level. So what’s been upgraded from the previous iPad Pro? Read along for a detailed look at the M4 iPad Pro vs M2 iPad Pro.

Apple is planning to upgrade its entire Mac lineup to the M4 chip over the next year. Today in a report about a redesign for the new Mac mini, Mark Gurman also revealed when to expect the M4 MacBook Air, Mac Pro, and Mac Studio.

Apple has reportedly stopped development of the Vision Pro’s formal successor. Instead, the company is doubling down on releasing a more affordable, lighter-weight Vision product that is more enticing to the masses.

I’ve already written about why I think this is a good move, but the lack of a Vision Pro 2 could mean Apple finds themselves in an awkward position. What happens if the cheaper Vision device comes with more modern tech than its ‘Pro’ companion?

Here’s what Apple can do to upgrade the Vision Pro without needing to offer a true Vision Pro 2.

Apple began the transition to M4 chips last month with the new iPad Pro lineup. We’ve already heard a handful of rumors about the first M4-powered Macs, and now analyst Ross Young has more details to share.

Over the last few years, Apple has built a reputation for being strong on user privacy. Its marketing likes to emphasize this point often as a way of distinguishing the company from its competitors.

Interestingly though, a new discovery reveals that the just-released M4 iPad Pro includes a new security feature that Apple hasn’t told anyone about.

The new iPad Pro has debuted as Apple’s first device with the M4 chip, jumping up from the M2. How does the latest Apple Silicon improve over its predecessors? Here’s a detailed look at M4 vs M3 and M2 on CPU, GPU, Neural Engine, and more.

Apple is out with its latest ad for the new iPad Pro and Apple Pencil Pro. The new spot features three different animators’ takes on the same green screen footage in a side-by-side video. Check it out below.

On the heels of Apple’s M4 iPad Pro launching, Microsoft has debuted the 11th edition of the Surface Pro. Curious about what’s similar and different between these two portable devices? Join along for a look at the M4 iPad Pro vs Surface Pro.

It’s been only a couple of months since Apple’s most popular Mac was updated to the M3 chip, and about half a year since the M3 first debuted.

But already, thanks to the M4’s inclusion in the new iPad Pro, prospective Mac buyers are wondering when this new iPad-exclusive chip will make its way into the Mac lineup.

Here’s what we currently expect from the M4’s Mac timeline.

One of the biggest surprises from Apple’s ‘Let loose’ event was the arrival of a new M4 chip in the iPad Pro. It may not have been quite as surprising as Apple originally hoped, but heading into the event there was still a lot of doubt and no real consensus on what chip would power the new iPad Pro.

Yet Apple made the bold move of shipping the very first M4 chip in the iPad. Leaving us all to wonder: why? And what exactly is wrong with the M3 line?

The rumors were true: Apple on Tuesday unveiled M4, the next generation of its Apple Silicon chip. Built with the 3 nanometer chip architecture, M4 is the first Apple chip to be built for AI from the ground up. M4 is the chip that powers the new generation iPad Pro and will soon be inside Macs – so read on as we detail what changes with this chip.

We’re just a day away from seeing Apple officially unveil its next-gen iPad Pro (and more) and it may skip the M3 chip for a more powerful and capable M4 SoC. All else being constant, would the next-gen chip from Apple make you go for the new iPad Pro? Tell us what you think in our poll below.

Bloomberg’s Mark Gurman broke the internet on Sunday by claiming that the next generation iPad Pro, expected to be announced by Apple next week, will be powered by the brand new M4 chip rather than the current M3. While this may sound unlikely at first, there’s actually some other evidence that the M4 iPad Pro rumor is true.