It’s been an interesting day for user number stories out of Apple over the weekend. Early Sunday morning it was reported that Apple Music has reached 10 million paying subscribers, or half way to what Spotify currently claims, and a story published late Sunday night includes an interesting confession from Apple’s services guy Eddy Cue. The Apple exec told the WSJ that the company hasn’t been accurately counting the number of users actively using its new Apple News app.
“We’re in the process of fixing that now, but our numbers are lower than reality,” he said. “We don’t know what the right number is,” but he added that it was better to undercount than overcount traffic.
Despite the glitch, Mr. Cue said Apple is pleased with the product so far. He said most feedback from publishers has been positive. Usage has “scaled very fast…but it doesn’t mean we don’t all want more,” he said.
The lower-than-reality numbers have been shared with publishers that use the number to make decisions about using supporting the platform and optionally advertising through it.