Sony

Apple plucked a high-ranking executive from the folding Sony Ericsson Joint Venture, 9to5Mac has learned.  President of Sony Ericsson U.S. and Head of Region North America Anderson Teixeira will be heading Apple’s Latin America region.  He is leaving Sony Ericsson after a decade at the JV.

Sony is buying out Ericsson’s piece of the venture and the group is folding into Sony Electronics.

Teixeira started at Apple this month.

Internally at Apple, he is “Latin America General Manager,” but to the greater world he’s “Head of Latin America.”  He will be operating out of Apple’s small Coral Gables Florida office at 1 Alhambra Plaza Suite 700.  He has nine reports at that office.

A mid-2009 profile listed some background on his appointment at Sony:

Anderson Teixeira was based at the company’s US operations in Raleigh, North Carolina. A native of Brazil, Teixeira has been part of Sony Ericsson since the formation of the joint venture in 2001. He has led the company’s operations in Latin America, as Head of Region Latin America, based in Miami, Florida, and subsequently in Western Europe, based in Munich. As President of Sony Ericsson US, Teixeira will report to Sony Ericsson President Dick Komiyama. In his role as Head of Region North America, Teixeira will have overall responsibility for Sony Ericsson’s sales and marketing operations in the US and Canada.

It is not immediately clear who Teixeira will report to but we will update that information as it becomes available.

Apple’s Latin America presence has been growing with the iPhone spreading across carriers like wildfire and even a Foxconn iPhone production line opening in Teixeira’s native Brazil.

Videos of Teixeira discussing Sony operations are embedded below:
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The iPhone 4S camera system has a fifth lens and larger aperture to let more light in.

It is widely assumed that Apple’s next iPhone is going to be thinner and lighter than its predecessor —the 9.3mm thick iPhone 4S. However, camera modules for smartphones are not shrinking as fast as other tiny components are, and it is becoming a growing limitation when designing ultra-thin gadgets. If Apple is to engineer a thinner iPhone, the company is likely going to redesign the camera system all over again. Conveniently, Sony has a brand-new back-illuminated CMOS image sensor in the works that could be a natural fit for a next-generation iPhone.

Unveiled Monday, it separates the CMOS sensors from imaging circuitry:

This image sensor layers the pixel section containing formations of back-illuminated structure pixels onto chips containing the circuit section for signal processing, which is in place of supporting substrates for conventional back-illuminated CMOS image sensors. This structure achieves further enhancement in image quality, superior functionalities and a more compact size that will lead to enhanced camera evolution. 

Of course, there is no way of telling whether Apple will put the new CMOS sensor inside the next iPhone as the company famously refuses to comment on speculation. Nevertheless, Sony’s chip also benefits from the new white-light image sensors (RGBW Coding) to produce clearer images with reduced picture distortion in dark scenes and sharper videos with a wider range of light.

It also sports the HDR Movie feature that lets the camera combine two different exposures simultaneously – during video capture, one for the foreground and the other for the background. It makes a big difference in bright light situations, as seen in the below clip.

So, what’s in it for Apple?

[youtube=http://www.youtube.com/watch?v=fM2xYCcbV5U]

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iTunes had long been the only kid in town as Apple-imposed rules of the game prohibited third-party storefronts of any kind on iOS devices. Bowing to government regulators, Apple last year relaxed its strict policy pertaining to third-party stores and enabled subscriptions. This paved the way for music apps from Spotify and Shazam that have recently become available on the iOS platform. Now, another major subscription-based music service is about to hit the App Store.

According to reports, consumer electronics giant Sony is bringing its Music Unlimited service to owners of Apple’s mobile devices. For either $4 or $10 a month, Music Unlimited subscribers will be able to stream music onto their iPads, iPhones and iPod touches sometime this quarter. The first tier gets you the ability to stream music from your own personal library and the other enables unlimited streaming from Sony’s catalog of 15 million songs. Similar to Spotify, you will be able to cache songs and playlists when offline.

Sony’s logic behind this move reflects Apple’s approach…

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While Apple does not have a booth or keynote at the 2012 Consumer Electronics Show in Las Vegas, the company is on the show floor scouting the competition. PaidContent’s Tom Krazit spotted Apple’s head of iOS product marketing Greg Joswiak at Sony’s booth. Joswiak talked to PaidContent, with a grin on his face, and said he was on location to see “How other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.” Interesting.

It is worth noting that Apple has not participated in a trade show since MacWorld 2009, where the company announced iWork ’09, new MacBook Pros, and more. In recent years, Apple has stuck to announcing new products at its own events.

Roaming the floor does not seem like the only thing Apple is doing at CES. At 9to5Mac, we have been independently contacted through email by someone who seems to be seeking information on Apple competitors, including information on what 9to5Mac thinks about the technology being showcased at CES. The contact also wanted to know specifics on how journalists viewed companies’ product marketing practices. This probe certainly sounds similar to Mr. Joswiak’s recent activities on the show floor, right?

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Image courtesy of AnimationMagazine.net

According to E! Online, screenwriter, producer and playwright Aaron Sorkin is “strongly considering” writing a screenplay for a rumored Sony movie about the life and work of Steve Jobs. Sorkin was quoted as telling the publication at the P.S. Arts Express Yourself 2011 event in Santa Monica:

Sony has asked me to write the movie and it’s something I’m strongly considering. […] He was a great entrepreneur, he was a great artist, a great thinker. […] He’s probably inspired my 11-year-old daughter Roxy more than he’s inspired me. She plays with all his toys.

Sony Pictures recently acquired feature rights to film a flick based on Walter Isaacson’s authorized bio. As we already informed you, someone from ER is likely to play Steve Jobs. The choice could come down to George Clooney (50) and Noah Wyle (40). The latter played Jobs in Pirates of Silicon Valley and recently said he would give his eye teeth, in the heartbeat, to play Apple’s charismatic co-founder.

Sorkin’s work includes the well-received television show The West Wing. He also wrote screenplay for the controversial movie The Social Network which covers how Facebook came to be while portraying its co-founder Mark Zuckerberg as a ruthless young entrepreneur  who stole an existing idea from the Winklevoss brothers, tweaked it and made it his own.

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A rendition of an Apple-branded television set.

The WSJ reports that amid losing money on every television set they make, Sony somehow has a strategy for redemption. Stringer declined to provide details about what Sony is developing but said “there’s a tremendous amount of R&D going into a different kind of TV set”.

He he has “no doubt” Apple’s Steve Jobs also was working on changing the traditional TV set. “That’s what we’re all looking for”, he noted, warning “it will take a long time to transition to a new form of television”. Slim margins, low prices and little innovation make the business of researching, developing and marketing high-definition television sets a cutthroat one, he remarked:

We can’t continue selling TV sets [the way we have been]. Every TV set we all make loses money.

His company, Stringer said, spent the last five years creating an ecosystem to take on Apple, even though the company had seen little success with the Google TV platform and other connected television efforts:

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Nintendo president Satoru Iwata declared Apple and iOS as the “enemy of the future” back in 2010. Not only was he right, according to new estimates for the U.S. portable game software by revenue from Flurry Analytics, 2011 seen Nintendo’s grip on the market slide even further as iOS and Android games triple their marketshare from 20% in 2009 to 60% during 2011.

The graphic above shows U.S. revenue for Flurry’s portable gaming category- a category that now includes Nintendo DS, Sony PSP, iOS, and Android. As you can see, iOS and Android have together taken the lead from Nintendo with 58% of revenues in comparison to last year’s 34%. In comparison, Nintendo DS held 57% during 2010, while dropping to just 36% in 2011. Total US revenue jumped from $2.7 billion in 2009 to $3.3 billion in 2011.

When comparing combined game revenues of the two veterans– Sony and Nintendo– with the combined revenues of the two new guys– Apple and Google– 2011 will be the first year where the emerging platforms dominate with iOS and Android estimated to take in $1.9 billion in comparison to the DS and PSP’s $1.4 billion. That accounts for a $200 million drop for Sony and Nintendo and $1.1 billion increase for iOS and Android from 2010. Perhaps investors were right to urge Nintendo to begin developing iOS titles.

As for Nintendo, the company who captured approximately two-thirds of the market in 2009 has seen their “enemy of the future” demote them to just a third of the market. Sony clearly has some catching up to do, but is hard at work on highly anticipated new handheld devices for 2012.

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Image via Engadget

Another tidbit regarding the iPod. Apple’s music player brand still holds a 78 percent market share a decade since its launch. Quite impressive. They sold over 300 million iPods to date. “It took Sony 30 years to sell 220 million Walkman cassette players,” Apple CEO Tim Cook remarked. We take it that means the iPod classic isn’t going away.

The iPod family of music players still have a lot to offer, he said, noting that nearly half of sales are from users who already own one. Apple shipped 45 million iPods from July of last year to June of this year. As for iTunes, the online music store now commands a 20 million songs-strong catalog. Remember, iTunes Store launched with just 200,000 songs.

Related articles

• Report: iPod Shuffle and Classic are gonners (9to5mac.com)

We passed up the New York Times iPhone story earlier because it didn’t really contain any new product information. We’ve been hearing early October for awhile now in terms of when the iPhone gets released.  Therefore, the announcement in ‘weeks’ isn’t news either.

Neither is the 8MP camera which I was on hand to hear Sony CEO Howard Stringer reveal earlier this year.  Nor the A5 processor which isn’t even a small stretch.  And the best bit:

two people with knowledge of the inner workings of Apple’s next-generation iPhones say either the iPhone 5 or iPhone 6 will include a new chip that is made by Qualcomm.

Helpful.

But here’s some real info: We’ve heard that there are indeed two different models of iPhone coming out next month (announced this month?)  We still think October 7th is the scheduled release date give or take any delays.  We’ve heard the low-end model, which is essentially an iPhone 4 look-alike (glass front and back), is rolling off the assembly line in big numbers right now.  Apple expects to have 10+ million of these things on hand for launch and full ramped production into the holiday shopping season.  These will be priced aggressively and be everywhere.

They will also be offered in both prepaid and post paid plans (this is a big deal – more to come on that).

But there is some bad news…
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Sony seems to be hampering its PlayStation Vita console right out of the gate according to a report today from Ars. What may have seemed like OK battery life before Apple’s iOS devices came on the scene, now seems downright paltry. Compare the iPad’s 10+ hours of usage to the Vita’s claimed stats, with the screen at the default brightness, Bluetooth turned off, and headphones used for audio:

• Game: Approx. 3-5 hours
• Video: Approx. 5 hours
• Music (in stand-by mode): Approx. 9 hours

Even the diminutive and probably better-compared iPod touch (released a year ago) pretty much destroys that with 40 hours of music playback and 7 hours of video (right).

As for memory, the Vita has none built-in like iOS devices. But Sony (just being Sony) will offer a proprietary memory card format, instead of say just using SD or speedy SDXC cards that are about a buck a Gig. Prices?

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Image courtesy of  Genius Electronic Optical 

Digitimes claimed back in May that Largan Precision could become the main supplier of eight-megapixel lens modules for Apple’s upcoming iPhone 5. Now a report today from Taiwan Economic News claims that not only Largan Precision Co., Ltd., but also Genius Electronic Optical Co., Ltd will both be supplying Apple for their next-gen iPhone with orders expected to be placed soon.

“The two companies are reported to continue supplying lenses for Apple’s newest iPhone 5 with an 8-megapixel camera. With relatively higher production yield, Largan, commanding nearly 20% of the global market, will reportedly garner a big order from Apple.”

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Reader Elaine sends us this scene from a Costco

So I imagine there is a marketing meeting at the Sony Bravia offices a few months ago where they are brainstorming new ways to market this 46″ TV.

Someone steps up and says Apple is about to release a new OS and all of their boxes are going to have this ‘Galaxy Swirl’ thing on the cover.  Perhaps we can confuse a few people into thinking this is Apple/type/quality products.

Sure, its a different angle and view, but it is pretty clear what the intention was.  While this is probably legal and will certainly fool a certain part of the population, those who follow tech have to feel a little sorry for the once-great Sony, which is rapidly turning into an also-ran knock-off artist.

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It’s no secret patent-related legal disputes have become the subject of most media coverage lately…Whether it’s Apple halting sales of Samsung’s tablets, HTC going after Apple, or Google snatching up Motorola to beef up their patent portfolio, it’s clear the company with the most patents will have an advantage over others in the legal proceedings that we’re bound to continue encountering down the road. This is why we’re intrigued by the graphic above (via GigaOM) from mobile analyst Chetan Sharma charting the number of issued patents (in the US and Europe) between 1993 and 2011.

While these estimates of mobile communications related patents don’t take the quality of patents into account (which is obviously a huge factor in determining their long-term value), you can see from the breakdown below that Nokia and Samsung top the list, with the other expected players including IBM, Microsoft, Sony, Motorola, and Intel following.

Noticeably far down the list is Apple, the one company who seems to have had more success than others fighting patent-related issues recently. Again, these numbers in no way represent the quality of patents and the ability for companies to protect their IPs in the courtroom… which is also a good indication that perhaps we should be looking more closely at the quality of patents rather than the sheer number.

Recently patent expert Florian Mueller took to Twitter following the Google/Motorola acquisition saying he“would caution everyone against overestimating the strength of Motorola Mobility’s patent portfolio,”  he continued, “Apple and Microsoft sued Motorola Mobility anyway”. Remember kids… all patents aren’t created equally.

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According to Digitimes, Apple has increased their second-half of 2011 iPhone orders to 56 million units from a previous goal of 50 million units. These 56 million iPhones cover current and next-generation models: iPhone 3GS, iPhone 4 (GSM + CDMA), and the upcoming “iPhone 5.” As previously reported, the iPhone 5 will make up almost half of Apple’s 2H11 iPhones with 25.5-26 million total units.

In addition, Apple reportedly originally planned to build 7 million iPhone 5 units for the third quarter, but adjusted their production plans to 5.5-6 million units. On the other hand, Apple is expecting major iPhone 5 demand in the fourth quarter and has increased Q4 iPhone 5 orders to 20 million units from 14 million units.

The iPhone 5 will go on sale this fall and will almost certainly include the dual-core A5 processor found in the iPad 2 and an eight megapixel camera possibly made by Sony. There has been debate over the new iPhone’s design, with some reporting a design that is largely similar to the iPhone 4, and others calling for a major redesign. As the iPhone 5 moves into Apple’s product lineup (in addition to a possible cheaper iPhone), Apple will be eliminating the iPhone 3GS.

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Foxconn’s founder and chariman Terry Gou said the company will replace an unspecified amount workers with one million robots in three years. Foxconn is the Asian manufacturer that is responsible for many components inside of Apple, Sony, and Nokia’s devices. Currently, the company has 10,000 robots and will expand to 300,000 next year, gradually opening the door to a total of one million robots in three years.

One interesting aspect of a robotized workforce is that it makes places with more expensive workers more competitive.

The robots will be used to accomplish basic tasks like spraying, wielding, and assembling. Foxconn currently employs 1.2 million people, therefore one million robots could potentially be a big hit on employment in China.
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We’ve heard a few reports in the past that Lulzsec hackers had broken into Apple. Now, however, the WSJ is reporting that the AntiSec hackers that have been joyriding around the internet using SQL injectors to steal username and password have hit Apple’s servers and taken usernames and passwords.

The hackers said in a statement posted to Twitter that they had accessed Apple’s systems due to a security flaw used in software used by the Cupertino, Calif.-based gadget maker and other companies. “But don’t worry,” the hackers said, “we are busy elsewhere.” A spokesman for Apple didn’t immediately respond to a request for comment. The posted information comes as part of a two-month campaign of digital heists targeting corporations including Sony Corp. and AT&T Inc., as well as government agencies such as the U.S. Senate, the Central Intelligence Agency and the Arizona Department of Public Safety.

Specifically, they say  they’ve got the username and passwords from this server:

http://abs.apple.com:8080/ssurvey/survey?id=

While this looks to be a pretty harmless server with only local usernames, previous postings have claimed a much bigger bounty:
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As with just about any new Apple product release, iFixit has torn apart the Thunderbolt cable. Why a boring cable?  iFixit has revealed that the new Thunderbolt cable actually has active chips inside, making transfers  faster.

We found two Gennum GN2033 chips in the connector, one on each side. They were flanked by other, much smaller chips that surely added to the cable’s cost: two chips labeled S6A 1JG on one side, and chips labeled 1102F SS8370 and 131 3S on the other. Of course, there were tons of little resistors (providing impedance as needed) all around the larger chips.

Thunderbolt’s release on MacBook Pros and iMacs should be followed by new Macs coming soon. Inside the cable chip housing below
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It looks like the report that Apple has a lock on Light Peak technology for a year was wrong.  Sony has gone ahead and announced their first Light Peak product in Europe and perhaps most interestingly, it contains an External GPU.  TIMN summerizes:

The vertically standing peripheral (pictured above) uses Intel’s Light Peak (yes, the same thing as Apple’s Thunderbolt) via a proprietary port and USB 3.0 socket to connect to the laptop. And not only does it provide an AMD Radeon HD 6650M with 1GB of VRAM, but also allows you to connect up to three additional displays via its HDMI and VGA ports.

One of the promises of Thunderbolt was External GPU video cards.  Imagine hooking your Thunderbolt-equipped, Sandy Bridge MacBook Air (with crappy integrated Intel GPU) to an external Thunderbolt GPU which drives a few 27-inch screens?

I like where this is going.

More shots below:
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Hardmac reports today some of Steve Jobs’ latest thoughts on BluRay.

He admitted that retrospectively he feels ashamed that Apple’s name is associated to Blu-ray, as he thinks that BD supporting associations look today more like Mafia than anything else.

Jobs famously called BluRay a ‘Bag of Hurt’ during a Q&A after a MacBook Event in 2008.

Concerning authoring on Blu-ray, it seems impossible to provide software supporting such format for consumer market. In addition to DRM, here it is the cost of licenses that slow down the entire process; one would have to start paying 3,000 USD to AACS, then 80,000 USD to Sony, 40,000 USD to Sonic, etc.

Hardmac also reports that the next version of Final Cut Pro will come in March or April 2011, which is what we’ve seen in Jobs emails.

Finally, they say that not everyone is happy with the Xserve axing but they don’t know what comes next.  We’ve heard some things.
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We knew Sony was launching an Android Playstation phone but it looks like some of that Sony love is floating over to the iOS side of the isle as well. Today, Sony announced a new App for iOS devices which will allow users to:

• Check out your PlayStation Network trophies and keep up to date with your friends’ games and online status.
• Discover all the latest games, news and hardware for your PlayStation 3, PSP and PlayStation 2.
• Read all the announcements on the European PlayStation.Blog.
• Share your favourite products or news with your friends on Facebook, Twitter or via e-mail.

Hey, wait a minute.  Can you actually play games with this?  It doesn’t appear that you can.

The Playstation app will be available for iPhone and iPod touch running iOS 4.x and above and in the following countries: UK, France, Germany, Spain, Italy, and The Netherlands at launch and more next year (WTF, no USA USA USA?).  The app will be free.

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