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Apps and updates: Clucks by AOL, Netflix, Camera+ for iPad, The Dark Knight Rises, Real Racing 2 HD and more

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[slideshow]

Many apps updated, went on sale, or made announcements recently, and 9to5Mac gathered the most noteworthy ones in our regular round up below. Today’s crop includes new games by AOL and Rovio, updates for popular video services and social networks, more notable apps adding support for iOS 6, and huge price drops and daily deals. Per usual, we will continue to update this list throughout the day.

Check them out:


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iPad mini spyshots leak, look slightly more convincing [gallery]

With the launch of the iPhone 5 and Apple’s stock price crossing 700, we almost forgot about the iPad mini that is rumored to launch next month. We have some new shots of the rumored device today from Chinese website Bolopad.com (via TechCrunch). These images look a bit better than previous leaks, which were just rendersschematics, cases or parts, but the now-defunct YouTube app gives us more than a little pause.

Update: it appears that they are mockups from here


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Roundtable: Pundits Gruber, Stevens, Snell, Siegler and Dalrymple discuss iPhone 5 [video]

TechCrunch did a panel at the Disrupt conference of ‘some folks’ who got to play with the iPhone 5 after Apple’s event. The running themes were the new iPhone’s light weight, the panoramic camera, and comparison to Android.

iOS formatted MP4 for non-Flash

[via Loop]
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Laurene Powell Jobs to be appointed on Stanford University’s Board Of Trustees

TechCrunch reported that Steve Jobs’ widow, Larene Powell Jobs, would be appointed on Stanford University’s Board of Trustees later this afternoon. Powell Jobs is known for her work in the education field and is a graduate of Stanford University, where she got her MBA in business in 1991.

Stanford is the place where the couple met just after he gave a talk in one of her business classes in 1991. The Jobs’ family has strong ties to the university, which led to Jobs’ famous 2005 Stanford graduation commencement speech, as seen below.

Given Powell Jobs’ work in the education field, it makes sense for her to join the board. She has been involved with College Track, where she serves as the president of the board, and her other education duties include non-profit work like being the founder and chair of Emerson Collective.

Powell Jobs will join the ranks of 32 other board members, which includes Apple’s creator of the retail store and genius bar, Ron Johnson. He recently left Apple in November 2011 to join J.C. Penny as its CEO.

Congrats! [TechCrunch]

[youtube=”http://www.youtube.com/watch?v=UF8uR6Z6KLc”]

AT&T denies ‘vacation blackout’ rumors

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Reports emerged over the weekend about AT&T forcing its employees into a Sept. 21 to Sept. 30 “Vacation Blackout”.

According to an AT&T sales rep, AT&T staff has been given a vacation blackout from September 21 to September 30, just like Verizon employees. Our source also mentioned that blue carrier employees are undergoing training for an “iconic release.”

“Not true!” we’ve heard. We reached out to AT&T to see what it had to say regarding the above. An AT&T spokesperson told us this morning that there is no company-wide vacation blackout for the end of September.

We also talked to AT&T reps at other stores who implied more people are being put on duty, depending on staffing levels of that particular store, but there is no “blackout.” One New York employee will even sit out the first week of the iPhone launch due to a long-planned vacation.

TechCrunch sourced one rep from a single AT&T store, which may have its own little under-staffed blackout, but, as we heard, the policy is not nationwide.


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iOS 6 points to new 9-pin connector: is this the new, smaller dock port?

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At this point, it seems highly likely that the next-generation of Apple’s iOS devices will carry smaller dock connectors. That new hardware feature has been reported by multiple sources. However, the exact size and amount of pins has been up in the air. TechCrunch said that they confirmed the new connector to be 19 pins, while iLounge recently reported that the connector will be only 8 pins.

However, today, we discovered a possible reference to a 9-pin dock connector in the iOS 6 beta. The reference comes as a new iOS hardware feature called “9Pin,” so we’re assuming this has to do with the dock connector. Obviously, there is no way to be 100% about this.

In fact, it appears that the reference has been present since beta 1. This reference comes in a part of the operating system that details general hardware features in iOS devices. That mean this new 9-pin connector may not only be implemented into the iPhone. This lines up with iMore‘s report that Apple will update all of its iOS devices in September to support the new connector.

The new connector will make an impact on the cases and accessory industry, but it will allow Apple to squeeze in new technologies into its future devices. Of course, this is only a single iOS-based reference, and Apple’s plans for pin-formations could change at any time. Thanks, Hamza!


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Report: Apple to sell 30-pin adapter for new iPhone’s smaller 19-pin dock connector

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According to a report from iMore’s Rene Ritchie, Apple plans to release an adapter alongside the new iPhone that will allow users to connect accessories using the old 30-pin dock connector to the device’s new 19-pin connector:

iMore reached out to the original sources that gave us the new Dock connector story way back in February just to make doubly sure — and yes, there will be an adapter for the iPhone 5’s smaller Dock connector that will let it work with many of the accessories designed for the old 30-pin Dock connector.

The report noted there is no word on whether Apple plans to include the adapter in the box with the new iPhone or make it a separate purchase. Earlier today, a report from Reuters backed up the rumors and earlier reports that Apple plans to include the smaller, 19-pin dock connector on the new iPhone expected to launch in October. iMore originally reported the new iPhone would include the smaller connector in February, and several reports since followed up with similar predictions.

In May, we posted images of the next-gen iPhone‘s metal back (above) that clearly show the smaller connector.


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Nook goes web (and here’s how to read it on iOS)

Barnes & Noble is launching Nook for Web today—a browser-based version of its eBook platform to compliment its other native reader apps. While B&N claimed the new web reader works with any PC or Mac supported browser, it does not appear to be supported on iOS browsers by default. The native iOS Nook app might seem like a better option, however, as noted by TechCrunch, because the app still requires you to purchase books from the web. Fortunately, if you want the complete Nook web experience on your iOS device, there is a way to access it.

Using the Chrome iOS app, navigate to the Nook for Web reader (here). From the menu in Chrome, select “Request Desktop Site.” It is not an ideal solution, but it is definitely usable on the iPad. For a limited time, you will be able to get six of the platform’s best-selling books for free to celebrate the launch.

B&N’s full press release is below:

Barnes & Noble Introduces NOOK® for Web, Giving Readers Instant Access to NOOK Books™ from any Web Browser – No Sign-In, Download or NOOK Required

Get Started Today with Six FREE Bestsellers Available through July 26

New York, New York – July 17, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced NOOK for Web, an innovative and free new browser experience that offers readers the ability to explore the hottest digital titles and bestselling books right from their computer – no sign-in, software download or NOOK account required to begin reading. With fast and easy access from any PC or Mac® browser, NOOK for Web seamlessly combines NOOK’s award-winning digital reading experience with access to Barnes & Noble’s expansive NOOK Store™. Now, anyone who loves to read can browse, sample and become instantly immersed in a NOOK-like reading environment from any browser, with support coming this fall for Internet-enabled tablets, smartphones and other mobile devices.

Beginning today, Barnes & Noble is offering six bestselling NOOK Books in their entirety at no charge for readers to try NOOK’s award-winning digital reading experience online. With popular summer titles the entire family will enjoy, customers can visit www.nook.com/NOOKforWeb to browse the list of complimentary titles available, including Map of Bones by James Rollins, Sex and the City by Candace Bushnell, The Vow by Kim Carpenter, The Boxcar Children Summer Special by Gertrude Chandler Warner, Brave by Tennant Redbank and Perfect Island Getaways by Patricia Schultz, instantly read the sample, and then download the entire book for free on any browser now through July 26.

“NOOK for Web makes it easier than ever for anyone – from NOOK customers to those experiencing digital content for the first time – to access and read books online,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “There’s no need to download special software to access your digital library – NOOK for Web seamlessly combines Barnes & Noble’s best-in-class digital reading experience and unrivaled NOOK Store to deliver an immersive, easy-to-use solution for readers to consume millions of titles right from their Web browser.”

With NOOK for Web, it’s also now easier than ever for NOOK customers to read their NOOK Books virtually anytime, anywhere. The perfect complement to NOOK devices and free NOOK Reading Apps™, customers can simply go to www.mynook.com to pick back up from their last page read or start reading a new book using any Web browser.

NOOK for Web features the elegant, immersive digital reading experience millions of NOOK customers have come to know and love:

  • Enjoy free samples of the majority of NOOK Books and begin reading with just a click on the “Read Instantly” icon. There’s no need to sign in, create an account or download additional software in order to sample content. NOOK for Web supports all PC and Mac-supported Web browsers including Internet Explorer, Chrome, Firefox and Safari.
  • Get lost in a great read with the realistic book-like layout, including clear page numbers at the bottom of each screen and an innovative slider allowing users to easily track the number of pages remaining in a chapter or quickly scroll to another section.
  • Customize the reading experience using the intuitive navigation bar. Choose between 8 fonts and 8 font sizes and a single or double page layout. Simply collapse the navigation bar once preferences are selected to reveal a clean, easy-to-read page.
  • Rate, review and share thoughts or recommend books via Twitter, Facebook or e-mail without even leaving the book.
  • Access more information about the book while reading, plus thousands of helpful editorial and customer reviews at your fingertips.
  • Learn what to read next with personalized recommendations from Barnes & Noble’s expert booksellers – from must-read new releases to up-and-coming authors – all in the customizable Shop window.
  • Shop from the ever-expanding NOOK Store, buy NOOK Books in seconds (the majority for $9.99 or less), and select purchases right from your personal NOOK Library™ to open and begin reading from any Web browser.

Through Barnes & Noble’s free, stable and secure NOOK Cloud™ service, NOOK for Web now gives existing NOOK customers even more flexibility to Read What You Love, Anywhere You Like™ with seamless account integration and synchronization. Customers can read any book from their personal NOOK Library by signing in using a valid NOOK account. Sync the last page read from a NOOK tablet or Reader, multitude of computing and mobile devices with free NOOK Reading Apps and NOOK for Web, and keep reading virtually anytime, anywhere – all without losing the page. And customers can send free NOOK Book samples directly to an existing NOOK Library to automatically access new content on the go from any NOOK device or one with free NOOK Reading Apps.

NOOK for Web is now available at www.nook.com/NOOKforWeb with no download required. Simply browse for books in the NOOK Book Store and look for the “Read Instantly” icon to begin reading any book.

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iTuneUp Bundle for iTunes: $30, Toast 11: $50, Voila Screencapture tool: $15

From 9to5Toys.com:

StackSocial offers the $30 TuneUp Bundle which offers to “Cleanup your iTunes Music Collection. Automagically.” The TuneUp Bundle (Lifetime License) includes:

Clean — Accurately fixes mislabeled or missing song information (like “Track 01” or “Unknown Artist”) using cutting-edge waveform recognition

Cover Art — Scans your entire music collection in seconds and automagically™ fills in missing album artwork

DeDuper— Intelligently finds and removes duplicate music files from your music library using waveform recognition

Tuniverse — Delivers music videos, artist bios, concert alerts, social network integration and more

(Stacksocial also offers Toast 11 for $50 and Voila screencapture tool for $15)

[youtube=https://www.youtube.com/watch?v=l0IHUnmDfmQ]


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Another iAd executive leaves Apple

Last year, we noted Apple’s Vice President of Mobile Advertising Andy Miller left his role on Apple’s iAd team to become a partner at venture firm Highland Capital. Apple hired Todd Teresi from Adobe to replace Miller, but TechCrunch reported today that another iAd executive, former Senior Manager Mike Owen, will leave to take a job as the CRO of video ad network AdColony:

In his role at Apple, Owen had overseen the company’s New York office — arguably the most important, given many of the main players in the ad industry are so heavily concentrated there. His new job as CRO at AdColony is based in Los Angeles, where he will be responsible for overall company revenue

Owen provided a statement:

“AdColony is delivering rich, fast mobile video experiences to consumers in a mobile video ecosystem that is riddled with speed and quality issues… Video is incredibly powerful for consumers and brands and AdColony’s technology is allowing premium publishers to deliver the highest quality video experience to their consumers, which is translating into unprecedented results for advertisers. The post-PC era has just begun and we have a clear opportunity to change the way consumers think about, and experience advertising on their mobile devices.”

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‘Rage of Bahamut’ game reaches No. 1 on iOS and Android, pulls similar revenue from both platforms

Japan-based DeNA announced that its “Rage of Bahamut” app became the No. 1 grossing game on both iOS and Android yesterday, while earning roughly the same revenue per day from each mobile platform.

The game’s success pokes holes in recent findings from Flurry, which claimed revenue generated per active user is four times greater on iOS than Android. The analytics firm noted that for every $1 earned on iOS, a developer could expect to earn about 24-cents on Android.

“Contrary to what we read, we’ve been very happy with Android monetization. There is not a big discrepancy between the two now,” said DeNa Director Neil Young to TechCrunch.

Rage of Bahamut is a free trading card game that lets users battle either through a live single or multiplayer action mode against a “database of battle hungry foes.” It is on Apple’s App Store and boasts a 4.5-star rating on nearly 4,000 reviews as of press time.

TechCrunch further elaborated:

The game had the top slot on both platforms yesterday, but Kabam’s Kingdoms of Camelot took back the #1 iOS slot in the U.S. this morning. […]Young says Rage of Bahamut is seeing some impressive revenue numbers per day per user. In casual games, you usually see an average revenue per daily active user of a couple cents to 10 cents per day on mobile. The better games can get to 15 to 25 cents per day per daily active user. But Young says Rage of Bahamut has been able to do 4 or 5 times that. He didn’t say how much revenue overall the title is earning, but we’ve seen dual platform hits like Draw Something earn anywhere between $5 and 10 million per month through in-app purchases and advertising.

Those numbers are welcomed news for developers with growing concerns about mobile platforms lacking solid business models that encourage monetization.

This article is cross-posted on 9to5Google.


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Facebook’s iOS App Center going live tonight?

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[tweet https://twitter.com/sondheim4dinner/status/210812155879096320]

Update: Facebook confirmed to TechCrunch it has been “testing it with a small percentage of users” since it launched last month, but the social network has “no further details to announce at this time.”

The image above is a screenshot just posted by TechCrunch. A reader who claims to be seeing the Facebook App Center already live in the iOS app sent it. As noted in the report, Facebook has an “app-themed” event in San Francisco tonight where we could see more of the App Center. The company announced the new HTML5-based App Center last month and said the iOS and Android Facebook apps would have access to the app marketplace in the coming weeks.


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Apple to include Facebook integration in iOS 6

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Apple’s CEO Tim Cook hinted this past week during his interview at D10 that we could expect closer ties with Facebook and to “stay tuned” when asked about Twitter-like integration in iOS. Now, according to a report from TechCrunch, the much-anticipated integration of Facebook will happen in “the latest version of iOS.” There are not many details provided by the report, but it did note Apple is still trying to decide “exactly how sharing will work” and that things could change before iOS 6 is unveiled:

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President Obama says America should support aspirations to become the next Steve Jobs

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President Obama is wrapping up his State of the Union Address right now. During the event, President Obama made many references to technology as a way to help with economic times. More specifically, President Obama had a pleasant mention for Apple’s late cofounder and CEO Steve Jobs with his widow Laurene Powell Jobs in attendance.

 “That means women should earn equal pay for equal work. It means we should support everyone who’s willing to work; and every risk-tasker and entrepreneur who aspires to become the next Steve Jobs.”

You may remember when Jobs had dinner with President Obama and other successful technology entrepreneurs in February of last year. The discussion revolved around getting people to collaborate and invest in American innovation to promote private sector job growth.


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Evidence looks bad for Apple, Google and others in anti-poaching class action suit

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It appears the U.S. Justice Department has some solid evidence against companies including Apple, Google, Adobe, Intuit, Pixar, Lucasfilm and Intel.  TechCrunch obtained a document from the DOJ that is now posted to Scribd.  Among the pieces of evidence, include:

The DOJ settled with the six companies, but a class action lawsuit is pending.  The complaint regards entering into non-poach and no bidding war agreements. The above mentioned companies allegedly lowered employee compensation artificially while hindering mobility.

The plaintiffs seek damages for any salaried employee who worked for one of the defendants during a 4-year period in the late 2000s. That means a lot of Silicon Valley tech workers could receive a payout if the defendants lose or settle the case. The civil case will be heard by Judge Koh in San Jose starting January 26th, 2011

The defendants, including Apple, asked the case to be dismissed, stating that the DOJ found “no overarching conspiracy” and that these bilateral agreements were separate.

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Let’s talk iPhone: the rumor wrapup

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Apple announced a brand new iPhone, some new iPods, and more yesterday. We had a pretty good bead on what was going to happen overall a week before the event. Read our predictions post for a refresher.

But now that the event is over, here’s our rumors post mortem.

What came true:

October 4th Event: The first sighting of ‘October 4th’ occurred when a tipster showed us AT&T’s internal systems’ change for iPhone tiers in June. The date of the change: October 4th. We postulated: AT&T raises iPhone device tier on October 4th, perhaps signaling launch date?

At that point we were far from certain. AllThingsD deserves credit for getting not only the date right but the venue – Apple’s own auditorium.

October 7th pre-orders, 14th sales: We had heard a soft launch for October 7th, just like TiPb, so we worked our way back there assuming a late September announcement.

The name ‘iPhone 4S’: We pegged iPhone 4S as the name as early as April when we broke the news that Apple has seeded a next-generation iPhone to high-level gaming outfits. We also confirmed the name last week with an iTunes finding. If that wasn’t enough, two different website ‘leaks’ happened as Apple took down the website ahead of the event. Contrary to many people’s hopes and dreams, we knew going into the event today that it would only be the iPhone 4S.

The iPhone 4 design: Our April report about a new iPhone being seeded to gaming developers pointed to this new iPhone retaining the iPhone 4 design. A report from BGR detailing a next-generation T-Mobile iPhone in testing also pegged this iPhone 4 design. Additionally, TiPb, Reuters and Bloomberg all later called for the iPhone 4S featuring a design identical to the iPhone 4. We also demonstrated the first evidence for this with iTunes findings.

8 Megapixel Camera: We were actually on hand when Sony CEO Howard Stinger slipped out that they were building a high quality, backlit camera for Apple (later verified by the WSJ). Later on, DIGITIMES said Omnivision and Sony both would be making the sensors. A month ago, an Apple employee snapped a picture with his iPhone 4S. Woops.

A5 Processor: We, like everyone else, knew there would be an A5 processor.

The 64GB iPhone 4S: After a few years without a 64GB iPhone, we were finally able to confirm that Apple would unleash a 64GB varient of the iPhone 4S a few weeks ago. We guessed the prices based on foreign translated currencies, but were off.

Cards: We, like everyone else, passed over Cards app.

Find my Friends: MacRumors found Find my Friends code back in January. Since then, we spotted and detailed the Latitude-ish program. The Next Web took a pretty vague guess yesterday morning that a ‘GPS related product’ would be revealed which is sort of correct.

Siri Assistant: We called the headline feature for the keynote as the Siri Assistant a few times over the last few weeks. Our details about the user interface, exact feature set, and usage examples were spot on. We also reported in July that the feature would soon be launching with a crowd-sourced / beta standing for constant improvement.

Nuance Dictation: After reporting on incoming Nuance Dictation for the new iPhone on several occasions, we presented the first leaked screenshots of the new and handy software feature. Chronic Wire posted the first proof that Nuance is behind the technology.

World phone: We reported in February that Apple has begun placing world phone (CDMA + GSM) chips in their new iPhones. We also discovered references in iTunes which pointed to the 4S being a dual-mode device, and we heard this from sources as well along the road. TechCrunch heard this as well by way of application developer logs.

White iPod touch and new iPod nano: We posted the first photos of white iPod touch parts all the way back in July. MacRumors was able to confirm that a white iPod touch is coming in October and we discovered the three new white models in Apple’s inventory system.

The 8MP camera with better optics: We broke the news that the new iPhone will feature a brand new sensor from Sony, per their CEO’s public comments, and recently confirmed with sources that this new lens would clock in at 8 megapixels. TiPb first reported that the new iPhone will feature an improved optics system, and so did The Next Web. Bloomberg also pinpointed an eight megapixel sensor. We also reported that Apple was working on advanced face detection for iOS 5.

The cheaper iPhone: We confirmed that Apple was set to release an 8GB version of the iPhone 4 (N90A) today following Reuters report about such a device being in production. Gizmodo managed to get a few spy shots of said device from Foxconn’s Brazil-based manufacturing plant.

The $199 iPod touch: We reported that Apple was set to drop the price of the iPod touch to $199 – for the 8GB model – to better compete in a new market with the Kindle Fire.

Sprint support: We reported all the way back in June (and hardly anyone believed us) that a Sprint version of the iPhone 4 for Sprint was in advanced testing stages. This turned out to be correct as the 8GB iPhone 4 is launching soon on Sprint. In addition, we were also told back then that Sprint’s first iPhone would not be 4G, and it is not. The WSJ and Bloomberg both followed up months later claiming that Sprint and Apple signed a deal.

What didn’t come true:


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Skype on iOS has a big hole that can send your AddressBook to a hacker [video]

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[youtube=http://www.youtube.com/watch?v=Ou_Iir2SklI]

Security firm SuperEVR posts a video of their exploit which always makes it more real/scary.

I found that Skype also improperly defines the URI scheme used by the built-in webkit browser for Skype. Usually you will see the scheme set to something like, “about:blank” or “skype-randomtoken”, but in this case it is actually set to “file://”. This gives an attacker access to the users file system, and an attacker can access any file that the application itself would be able to access.

File system access is partially mitigated by the iOS Application sandbox that Apple has implemented, preventing an attacker from accessing certain sensitive files. However, every iOS application has access to the users AddressBook, and Skype is no exception.

I imagine the iPad app is also susceptible .

TechCrunch notes:

Skype says it is aware of the security issue, and had issued the following statement:

“We are working hard to fix this reported issue in our next planned release which we hope to roll out imminently. In the meantime we always recommend people exercise caution in only accepting friend requests from people they know and practice common sense internet security as always.”

The non-patronizing first sentence would have been sufficient, Skype.

Skype is on a #Winning streak since it got bought by Microsoft earlier this year.

Apple killing developer access to UDID in iOS 5

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As noted by TechCrunch, Apple has alerted developers in recent documentation that it is in the process of deprecating access to the uniqueidentifier alphanumeric string that is unique to each iOS device.

Apple recommends developers create a UDID specific to apps.

Obviously,  UDIDs were a security threat as marketers and advertisers (and worse) could follow your usage patterns and gather data through different apps.

Apple likely will continue to use the UDID for its iAds, GameCenter, subscriptions and other services it offers across iOS devices, or so one industry CEO thinks:

 “I guarantee Apple will not stop using UDID,” predicts one mobile industry CEO. If Apple does continue to use UDID for itself but denies it to developers that would be an “extremely lopsided change.” It would give Game Center and iAds yet one more advantage over competing third-party services.”


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Kindle goes cloud with Kindle Cloud Reader, works great on the iPad

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Screenshot of web app courtesy of @drbuk

As reported by TechCrunch, Amazon has released a new Kindle Cloud Reader service. The service allows users of both Macs and PCs running either Safari or Google Chrome to read their Kindle books online. Better yet, the service works on iPad’s Mobile Safari. A feature that owners of WiFi-only iPads will enjoy is page caching for offline reading.

Notably, this is a great solution for Amazon to work around Apple’s in-app-purchase requirements for applications that offer purchases. In fact, what better way to spur Web innovation than to force people out of the store?  Good job Apple!

Full Press release follows:


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Native iPad app discovered in Facebook for iPhone

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TechCrunch has discovered that the Facebook for iPhone app contains hidden iPad code and has published a series of screenshots to prove it. Author MG Siegler acknowledges 9to5Mac’s similar discoveries stemming from code hooks in Apple’s software (thanks, guys!), noting that the iPad app is already there in the current version of Facebook for iOS app, ready to be put to use whenever Facebook sees fit:

Hidden in the code of Facebook’s iPhone app is the code for something else. Something everyone has been waiting over a year for. The iPad app. Yes, it’s real, and it’s spectacular (well, very good, at the very least). And yes, it really is right there within the code. Even better, it’s executable. (Update: a lot of pictures here.)

Much of the code is written with HTML5, Siegler observes, but nonentheless the experience of running the app on a 9.7-inch iPad feels as native as it can get. Using the left-hand menu and pop-overs you can access Facebook’s many option at any time while being focused on the news from your friends. Turning the tablet upside down invokes Facebook’s chat and the photo viewer feels like Apple’s native Photos app. You can enable the iPad view on your jailbroken tablet by following a step-by-step guide by iClarified. Those that don’t want to jailbreak can still enable the iPad view using this simple tutorial. A couple more screenies and a clip demonstrating how to get the iPad app right below the fold.


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Facebook’s upcoming Spartan project detailed

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Facebook is having an event tomorrow which many believe is a Skype tie in, which could lead to a Skype iPad app or a Facebook iPad app, or both! in one?!  That’s well and good, but  TechCrunch takes a look at some of the upcoming features of a bigger project that might also receive a mention tomorrow: Project Spartan.

It seems a bit sensationalized, but it comes off like this: Sometime in late July (soon!), Facebook will reveal a HTML5 platform with automatic Facebook logins using a new set of APIs which make a great iOS/Android social gaming platform.  Facebook has a few developers signed up already, Zynga is probably one of them.

Notes one developer:

Facebook wants a cut of the Apple’s mobile app market, that’s been clear this entire time. Perhaps it’s not war against Apple — maybe Apple is just going to ‘gift’ Facebook the share of their market (the HTML5 share) in exchange an alliance being formed whereby Apple get’s some exclusive access to Facebook’s 600 million-plus users and thereby cutting out Google (exclusive to some degree, Facebook is too open for it to be fully exclusive). In this theory, it’s not Facebook Spartans vs. Apple, it’s Facebook/Apple Spartans Vs Google.

The Spartans have been told to code specifically for the iOS flavors of Safari — both iPhone and iPad.

So, it sounds like Facebook is going to build a nice HTML5 platform (like Chrome) for social gaming. Hopefully one of the games is 300.

Facebook planning 'Project Spartan' attack on Apple's App Store?

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TechCrunch continues their profiling of Facebook (once) secret projects with news that Zuckerberg and company plan a web-based alternative web store to Apple’s App Store for iOS devices.

Dubbed Project Spartan, the project is a framework for apps that would use social hooks and work inside of Facebook’s ecosystem.

As we understand it, Project Spartan is the codename for a new platform Facebook is on verge of launching. It’s entirely HTML5-based and the aim is to reach some 100 million users in a key place: mobile. More specifically, the initial target is both surprising and awesome: mobile Safari.

Yes, Facebook is about to launch a mobile platform aimed squarely at working on the iPhone (and iPad). But it won’t be distributed through the App Store as a native application, it will be entirely HTML5-based and work in Safari. Why? Because it’s the one area of the device that Facebook will be able to control (or mostly control).

Project Spartan will also be available on Android but according to TechCrunch, Facebook has Apple in its sights first.

As of right now, there are believed to be 80 or so outside developers working with Facebook on Project Spartan. These teams are working on apps for the platform that range from games to news-reading apps. Some of the names should be familiar: Zynga and Huffington Post (owned by our parent AOL), for example. The goal is to have these apps ready to roll in the next few weeks for a formal unveiling shortly thereafter.

‘Project Trojan’ sounds like a better name.


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