Apple has a mixed history of holding a special event in the spring to announce new products, and this year there are certainly enough updates in the pipeline to warrant one. While nothing is official until Apple makes the announcement, this is everything we know so far about Apple’s spring event.
I mentioned in my previous Final Cut Pro Diary piece that I attended one of Apple’s free workshops, Final Cut Pro for Storytellers. There was a lot to take in, and as a complete beginner at the time, I knew I’d only really remember some percentage of it.
As the tutor had been really helpful in answering individual questions as well as covering the syllabus of the course, and I was keen to understand how to adjust exposure and boost saturation, I figured that repeating the workshop would be a good plan. This would allow me to get some one-to-one help with my specific questions, while also getting to grips with more of the core material.
As it turned out, that plan worked really well, and is one I’d recommend to any Final Cut Pro novice …
We’ve heard quite a lot about iBeacons over the years, but to date they don’t seem to have made much of an impact. We’ve seen adoption from a small number of high-profile brands, such as Condé Nast, Disney, Hudson’s Bay Company and SXSW, but it’s rare to see much sign of iBeacon presence even in major shopping centers in large cities.
Which is odd, when you consider the evidence of their value. One trial, back in 2014, found that they boosted purchase intent by twenty times. Another found a similar increase in product interaction, and found that users were much more likely to keep a retailer app installed if they received iBeacon notifications through it.
But it’s of course a chicken-and-egg problem: retailers are reluctant to invest much in a technology few consumers even know exists, and consumers don’t know about iBeacon technology because hardly anyone’s using it. It’s a particular stretch for small businesses to invest.
There are, though, a few companies aiming to allow even the smallest business, or non-profit, to begin using the technology. We looked at the Beaconic system some 18 months ago, and I’ve been playing with Live Beacon, a system which may be more appealing for reasons I’ll get to shortly …
The solar panel installation on the garage roofing is now 100% complete, and looks stunning. It seems likely the garage will be home to more electric cars than you’d find at other companies.
The solar panels on the main building are still being added as other work continues to be ready for the first employees to move in in April …