9to5Mac

OpenAI may before long become much more than the ChatGPT company, as per a new report, the company is apparently working on creating its own social network.

Apple TV+ recently started teasing its summer lineup, including new seasons on the way for some of its biggest hits. Today, Apple has also announced a brand new show coming soon: Smoke, from the creative team behind one of its best reviewed series ever.

According to Bloomberg’s Mark Gurman, Apple is set to launch a new trade-in promotion at its stores this week. Gurman says Apple will offer a 10% discount (up to $20 off) on the purchase of new Apple accessories, including AirPods, AirTag, Apple Pencil and more, when the buyer recycles an item that otherwise would not be eligible for trade-in credit.

He says the scheme will be officially announced tomorrow, and run for a month. It sounds like this promotion is timed to commemorate Earth Day, which is officially held on 22 April this year.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by CardPointers: The best way to maximize your credit card rewards. 9to5Mac Daily listeners can exclusively save 30% and get a $100 Savings Card.

As rumored, Apple’s Beats brand is making a foray into another new product category: USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an assortment of lengths and colors.” Pricing starts at $18.99 for a single cable, and they’re available to order today.

Control Center has experienced a lot of changes since iOS 18 launched last fall, including a handful of additions in the recent iOS 18.4 update. But there’s one new feature that quickly became my go-to, and it’s consistently been my most used Control Center toggle ever since.

The AirTag lost baggage feature that lets you share the location of your bags with your airline has come to Taiwan for the first time.

China Airlines has announced support, following adoption by both Virgin Atlantic and American Airlines earlier this year …

Car rental company Hertz says that the personal data of an unspecified number of customers was stolen, and that this includes name, contact information, date of birth, credit card information, and driver’s license information.

While the company has not revealed the scale of the security breach, it appears to be a very substantial one, affecting customers in the US, Canada, UK, EU, and Australia …

The biggest reason Apple hasn’t yet launched a foldable iPhone is reported to have been the company’s dissatisfaction with the very visible crease in several generations of competitor models.

We heard earlier this year that Samsung had solved this problem to Apple’s satisfaction. A new report backs this, noting that neither of Apple’s other display partners has yet managed to do so …

We’ve been hearing about a foldable iPhone for a great many years, but things do finally seem to be solidifying, with an iPhone Fold now expected to launch next year. The latest report indicates that it will have another long-awaited feature: Face ID embedded beneath the display.

Update: In a follow-up post, the same leaker has stated that this is not expected, but with an unexplained reference to an “internal screen test” of an “under-screen camera” …

Apple has blocked access to 14 cryptocurrency apps, at the request of the South Korean financial services regulator. The ban applies to crypto exchange apps operated by KuCoin, MEXC, and 12 other companies.

The country’s Financial Services Commission (FSC) says that all 14 exchanges were operating illegally, and that Apple must not permit the apps to be installed or updated after April 11 …

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

In this episode of Apple @ Work, I talk with David Stout, CEO at webAI, about their new partnership with MacStadium.

Apple will unveil iPadOS 19 at WWDC 2025 in June, and while most rumors focus on a new visionOS-inspired interface, a recent report revealed that Apple wants to make the iPad’s operating system “more like macOS.” This sounds too good to be true, and honestly I’m not expecting much. But there are some key changes that would already make iPadOS 19 more like macOS.

I’ve used Apple’s Calendar app for years, despite compelling third-party alternatives on the App Store, and one key iOS feature is a great example of why I’d have a hard time switching.

Last month, Apple delayed the rollout of its more personal and powerful Siri features. As it looks to right the ship for future Apple Intelligence updates, Bloomberg highlights a shift that Apple is making in how it trains its artificial intelligence models.

When the EU’s Digital Markets Act (DMA) came into effect last year, Apple was forced to implement many changes to iOS – including letting developers create web browsers with their own engine. A year later, none of the major web browsers have released an EU-specific version.

In an exclusive interview with 9to5Mac, Opera Product Manager Jona Bolin detailed why the changes made by Apple are still not enough to increase competition.

President Trump met today with the El Salvadoran President Nayib Bukele, and as part of the press coverage he answered questions related to US tariffs, including a mention of speaking to Apple CEO Tim Cook and helping him out recently.

Off-topic to begin the article, but Apple’s iSight camera was peak design. I wish it still existed. I think Apple could sell a lot of them today if it were extremely high quality. With that being said, when I unboxed AMEGAT’s new Qi2 desk charger, I immediately thought of the iSight.

Apple has new betas ready for developers: beta 2 for watchOS 11.5, visionOS 2.5, tvOS 18.5, and more is now available for download.

Apple kicked off a new beta cycle back in early April with macOS Sequoia 15.5 developer beta 1. Though there’s still no public beta in sight, the company just released beta 2 for developers.

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business.

When Apple first launched ads in the App Store, they were only shown as promoted search results, hence the name ‘Search Ads’. But the company now offers advertising placements in many more places beyond just the Search tab, so the old name had become a bit anachronistic.

Apple has released the second iPadOS and iOS 18.5 developer beta. The first beta was a big nothing burger for iPhone and iPad users. Hopefully iOS 18.5 beta 2 brings more interesting changes.