iOS Devices ▪ July 20

iOS Devices ▪ July 19

Apple, just a week and a half after initially introducing its new ad campaign, has today shared another new iPhone ad. The video advertisement is part of the “If it’s not an iPhone, it’s not an iPhone” campaign and focuses on the App Store that comes along with owning an iPhone. In the ad, Apple touts that there are more than 1.5 million apps available for iPhone, all of which are “hand-picked, awe-inspiring, and just plain surprising.”

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A new report out from KGI’s Ming-Chi Kuo includes some interesting details about Apple’s planned fall product releases. Firstly, Kuo expects iPhone shipments to fall in the current quarter as anticipation builds for the new iPhone dubbed the ‘iPhone 6s’, although apparently ‘Force Touch yields are low’ which may constrict availability at the beginning. For Apple Watch, following a report earlier in the year to expect new materials for Apple Watch casings, Kuo claims Apple will launch new Apple Watch Sport color options to match the new iPhone.

This includes anodizing aluminum in either yellow gold or rose gold to match the gold options on the iPhone 6s and create a faux-Edition Sport model. Third-party coating services already exist for the Apple Watch (pictured above), but Apple’s additions would seemingly be for the aluminum, not steel models.  KGI believes Apple shipped a “tepid” 3.9 million Apple Watch units to date.

There is also news of a new iPad mini covered in KGI’s report, as well as sales estimates for all of Apple’s products ahead of the earnings calls on Tuesday.

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iOS Devices ▪ July 17

Apple introduced a new iPod touch on Wednesday as we expected after selling nearly the same model for almost three years, and today iFixit has shared its routine teardown to grade the device’s ability to be repaired and catalog exactly what’s inside Apple’s newest iOS device.

While the exterior of the new iPod touch remains largely the same aside from new color options and the removal of the Loop camera strap, the teardown does confirm the RAM upgrade caught in benchmarks earlier this week and a slightly larger battery than the previous model… expand full story

iOS Devices ▪ July 16

As smartphones grow in popularity in emerging markets, Hugo Barra has very publicly spoken for Xiaomi, the Chinese-based technology company that he left Google to join as Vice President of International in September 2013. Today, he sat down with Bloomberg to talk about many topcis, including accusations that the Chinese company has stolen Apple’s design, Android as one of the best decisions Google ever made, and Xiaomi’s eventual plan to bring its devices stateside… expand full story

With the launch of the latest iPad model, Apple debuted its own SIM card that allows users to choose between three different cell carriers and change service on-the-fly. Rumors that such a card could be included in the next iPhone appeared almost immediately, and now a new report confirms that Apple is in talks with cellular carriers and other handset makers to bring this type of system to all cell phones.

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