Samsung denies organizing anti-Apple ‘Wake Up’ campaign
Samsung just officially denied any involvement with the “Wake Up” protest held outside of an Australian Apple Store earlier this week.
According to SlashGear, the company stepped forth today and rebuffed any ties to the affair: ”Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign’.”
For currently unknown reasons, a puzzling demonstration with anti-Apple cues occurred outside an Apple Store in Sydney April 22. A black bus boasted the phrase “WAKE UP” and a slew of paid picketers with coordinating signs paraded along George Street while chanting, “Wake up!”
The staged fuss accompanied a series of billboards posted around the city, as well as “WAKE UP” written on the bottom of Bondi Ice Bergs’ pool, and a baffling website at wake-up-australia.com.au that features a focal point countdown. The URL is registered to ad agency New Dialogue, which underwent rebranding and now goes by the name “Tongue.”
Samsung employs protesters to ‘wake up’ Apple users?
UPDATE: Samsung just officially denied any involvement with the “Wake Up” protest held outside of an Australian Apple Store earlier this week. According to SlashGear, the company stepped forth Friday and denied any ties to the affair: ”Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign’.” Read more at 9to5Mac.
Samsung reportedly hired marketing agency Tongue to lead an advertising campaign for its upcoming Galaxy S III launch, and its first demonstration occurred at an Apple Store in Australia earlier this week, but the event resembled more of a protest or call to arms, rather than a promotional stunt.
A mysterious black bus donning the phrase “WAKE UP,” coupled with hordes of chanters waving coordinating signs in the air, roamed through the streets of Sydney on April 22. The show paraded in front of George Street’s Apple store and left the entire city in confusion.
According to Australian website mUmBRELLA, the staged fuss also boasted a series of billboards posted around the area, as well as “WAKE UP” written on the bottom of Bondi Ice Bergs’ pool, and an equally-mystifying website at wake-up-australia.com.au. The URL is registered to ad agency New Dialogue, which underwent rebranding and now goes by the name “Tongue.”
The website allegedly counts down the Galaxy S III launch, but it is set to end at 3 p.m. May 6. The highly anticipated Android-powered smartphone is the primary rival to Apple’s iPhone, and it is unveiling May 3 in London, so circulating rumors indicate the “WAKE UP” countdown is actually the device’s landing date for Australian markets.
Samsung previously hosted a teaser website at tgeltaayehxnx.com, which is anagram for “the new galaxy,” that also contained a countdown. It redirected users to thenextgalaxy.com when the clock ran out last Monday. Samsung embedded a video on the subsequent page that promised its next Galaxy device will “stand out from everyone else” while depicting a slew of sheep in a field for the closing frame. The imagery and language is a definite jab at iPhone users, who are often mocked as “iSheep,” over speculation that they blindly follow Apple.
AT&T activated 4.3M iPhones last quarter, over 78 percent of its smartphone activations
AT&T is still the “iPhone network,” according to numbers from its quarterly earnings report. AT&T sold 5.5 million smartphones in the quarter, but 4.3 million of the smartphones activated were iPhones. That means the iPhone represented a whopping 78 percent of total smartphone sales (although some “iPhone activations” could have been hand me downs). Additionally, AT&T’s postpaid customers are almost 60 percent smartphone customers, which means AT&T’s iPhone customers represent a huge percentage of its base—nearly 5o percent and growing.
Verizon announced numbers last week including 3.2 million iPhones sold. While the iPhone is down significantly from the holiday quarter, it is up from 3.6 million activations in Q1 2011. Apple’s earnings will be reported at the end of the day today.
Cargo-bot, the first app created entirely on the iPad, hits the App Store
Using a development environment/ app called Codea (formerly Codify), Two Lives Left created a free iPad game called Cargo-Bot. It is now available in the App Store.
Cargo-Bot is a puzzle game where you teach a robot how to move crates. Sounds simple, right? It features 36 fiendishly clever puzzles, haunting music and stunning retina graphics. You can even record your solutions and share them on YouTube to show your friends.
The app itself looks good but where it gets interesting is that it was made entirely on an iPad using Codea ($9.99 App Store). Codea uses the Lua programming language and has called the GarageBand of iPad coding for its visual ease of use. Until now, apps built using Codea were only able to play inside the app. Using a preview of a new Open Source exporter tool, Codea exported the Cargo-bot app and submitted it to the App Store where it was recently approved.
It’s the first game of its kind, prototyped, programmed and polished on iPad. Cargo-Bot was created by Rui Viana, a Codea user who developed his initial prototype and shared it with the Codea community. Two Lives Left reached out to Rui in order to turn his prototype into a published App Store game. They also enlisted the aid of Fred Bogg, a composer who developed a music library for Codea, to create the music for Cargo-Bot.
Coinciding with the release of Cargo-Bot, Two Lives Left is releasing the Codea Runtime Library source code under the Apache License Version 2.0. Registered Apple iOS Developers will be able to export their Codea projects into the Codea Runtime Library in order to release them as standalone apps, just like Cargo-Bot.
How long until iPad game creation is mainstream? Xcode for iPad certainly couldn’t be too far off?
Press release follows:








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