We’ve gotten word that inside Apple there are Apple TVs running the Hulu Plus app natively. The app is feature complete and ready to roll out to Apple TV users on current builds. In fact, it has been ready for at least a month and development is now on hold.
While there are no technical issues standing in the way of the Hulu Plus release on Apple TV, there appear to be some political ones. At some level at Apple, there appears to be some consideration that the Hulu Plus app could eat into iTunes TV sales on the Apple TV. Where Netflix tends to run older programming, iTunes is the Apple TV’s only outlet for current TV programming….
Today, our Apple TVs are lighting up with some Hulu Plus goodness. If you do not see it, a quick reboot will bring it up. Hulu offers a free one-week trial here. Pictures directly from the screen are below.
Update: Hulu has updated its blog with the news and provided an unnecessary instructional video (Above).