Display ▪ July 17

Apple Watch screen cracked

Yep, that’s a cracked Apple Watch display. Nope, it’s not actually an Edition, just plated, but the $549 and up steel model uses the same sapphire display as Apple’s $10,000 and up watch. And yes, the Apple Watch’s sapphire display reacts to accidental drops against hard surfaces just like iPhones.

In describing the craftsmanship of the Apple Watch, Apple calls sapphire “the second-hardest transparent substance after diamond,” adding that “that’s why we chose it to cover the Apple Watch and Apple Watch Edition faces,” but it still sells a $79 AppleCare+ warranty to cover accidental damage because sapphire is clearly not invincible.

Here’s what to expect if you accidentally break your Apple Watch display and what I learned about how easily it can happen… expand full story

Display ▪ July 7

Bryan Jones has taken close up images of the Apple Watch screen, magnified such it is possible to discern the individual pixels and sub-pixels. The images show the arrangements of red, green and blue light that make up the images users see on the Apple Watch Retina Display.

Jones compares the screen technology with that of iPhone screens (shown below). They look quite different likely due to the fact that Apple Watch uses an AMOLED display rather than a LCD. iPhone pixels are tightly packed together with the red, green and blue aligned vertically. With the Apple Watch, the blue sub-pixels act as spacers for the stacked red and green sub-pixels. Jones also notes that the imaging specs are a lot smaller than compared with an iPhone which seems to be in aid of maximising battery life. When zoomed in to this level, it means you can see a lot more black space. Jones says this contributes to the Apple Watch’s excellent contrast ratios.

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Display ▪ May 21


Facing slowing growth for the first time since the iPad’s 2010 debut, Apple is working on several significant software and hardware updates to reinvigorate the tablet over the next year. Apple is developing a dual-app viewing mode, 12-inch iPads codenamed “J98” and “J99,” as well as support for multi-user logins, according to sources briefed on the plans. First planned for debut last year, the split-screen applications feature for the iPad could be introduced as soon as June at Apple’s annual Worldwide Developers Conference, while multi-user login support and the 12-inch iPads will apparently arrive later…

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Display ▪ May 12

Display ▪ April 27

Screen technology analysis firm DisplayMate, best known for comparing the display performance of phones, tablets, and laptops, today published an extensive report on the screen inside the 42mm Apple Watch. Describing the screen as “excellent,” DisplayMate’s Dr. Raymond Soneira also explained the relative benefits of the Ion-X glass found in the $349+ Apple Watch Sport versus the Sapphire Crystal used in the higher end Apple Watch and Apple Watch Edition models, notably praising the lower end model’s glass as superior across a number of tested categories. expand full story

Display ▪ April 6

Screenshot 2015-04-06 07.52.01

Last week, Apple’s biggest display partner LG Display published an explainer on 8K (7,680 by 4,320 resolution) screens, claiming that the specification is the future of display technology. LG has already demonstrated 8K monitors at CES in Las Vegas, and notes that the panel boasts 16 times the number of pixels as a standard Full HD screen. Strangely, however, LG’s document explicitly says that Apple is working on an 8K version of the iMac (emphasis ours):

It has become clear that Japan is planning to launch an 8K SHV test broadcast and then promptly restructure the UHD service. Apple has also announced that they will release the ‘iMac 8K’ with a super-high resolution display later this year. Korea is also preparing to offer an 8K service demonstration at the 2018 Pyeongchang Winter Olympics. LG Display displayed a new beacon of the 8K era by revealing their 98-inch 8K Color Prime Ultra HDTV at CES 2015.

As anyone who reads up on Apple would tell you, this statement from LG Display is not accurate: Apple has not announced an iMac with an 8K display and has not publicly indicated that one is coming this year…

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